Social Software and Web 2.0 Technology Trends (Premier Reference Source)

Title......Page 2
Table of Contents......Page 5
Detailed Table of Contents......Page 8
Foreword......Page 13
Preface......Page 15
Conclusion
......Page 20
Acknowledgment......Page 21
Social Software Trends in Business:  Introduction......Page 24
The Influence of Consumer-Generated Content on Customer Experiences and Consumer Behavior......Page 41
A Strategic Framework for Integrating Web 2.0 into the Marketing Mix......Page 52
The Enterprise 2.0 Organization......Page 67
Security in a Web 2.0 World......Page 81
Web 2.0 and E-Discovery......Page 91
Virtual Worlds and the 3-D Internet......Page 103
Web 2.0, Virtual Worlds, and Real Ethical Issues......Page 128
Bringing Real Justice to Virtual Worlds:  World of Warcraft and Second Life......Page 141
Activity Theory Approaches for Authentic Web 2.0 Learning......Page 154
Glossary......Page 169
Social Software and Web 2.0 Technology Tutorial......Page 176
Compilation of References......Page 231
About the Contributors......Page 246
Index......Page 249