Smart Big Moves: The Secrets of Successful Strategic Shifts

Cover......Page 1
Smart Big Moves......Page 4
Contents......Page 8
Acknowledgements......Page 10
Introduction......Page 12
Chapter 1 Finding a New Game......Page 20
 Beware Opportunistic Hubris......Page 21
 Wipro: Opportunism and Experience......Page 23
 Experience-based Entrepreneurship......Page 31
 Secrets of Finding a New Game......Page 35
Chapter 2 Going for Growth......Page 40
 Beware Inside-out Projection......Page 41
 Apple: Not Projection but Customer Value Creation......Page 45
 Value-creating Roll-out......Page 53
 Secrets of Going for Growth......Page 59
Chapter 3 Getting Back into Shape......Page 64
 Beware Narcissistic Denial......Page 65
 HSBC: Not Denial but Reality......Page 69
 Real Realignment......Page 76
 Secrets of Getting Back into Shape......Page 83
Chapter 4 Relaunching Growth......Page 88
 Beware ‘Me Too’ Imitation......Page 89
 Dow Corning: Not Imitation but Distinctiveness......Page 92
 Distinctive Repositioning......Page 97
 Secrets of Relaunching Growth......Page 102
Chapter 5 Restoring Profitability......Page 108
 Beware Raising the Stakes......Page 109
 ABB: Not More Risk but Bold Simplicity......Page 113
 Bold Restructuring......Page 121
 Secrets of Restoring Profitability......Page 126
Chapter 6 Secrets of Smart Big Moves......Page 132
 Smart Strategy Think Smart Before Acting Big......Page 135
 Smart Psychology Don’t Let Your Ego Trap You......Page 137
 Smart Risk Management Avoid Jumping, Learn to Run......Page 143
Epilogue......Page 154
Endnotes......Page 156
Bibliography......Page 160
Index......Page 162