Small Data: The Tiny Clues That Uncover Huge Trends

Fanning desire : how Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women --
Sausage, chicken and the pursuit of real happiness : transforming the future of how we shop for food --
The united colors of India : selling breakfast cereal to two generations of warring women --
Getting a bead on weight loss (with help from fast food, a Middle Eastern movie theater and a hotel lap pool) --
How horses, shirt collars, and religious belief helped recarbonate a struggling Brazilian beer --
The case of the missing hand cream : how selfies smoothed the way for an in-store fashion revolution --
Sleeping without a bedspread : charred paper, toy cars, and pixie dust help decipher the meaning of \"quality\" in China --
A glimpse behind the scenes : incorporating small data into your business and life.