Small business management: launching and growing new ventures

Cover......Page 1
Brief Contents......Page 7
Contents......Page 9
Part 1: Entrepreneurs Opportunity......Page 31
 Chapter 1:  Entrepreneurs......Page 32
 Chapter 2: Start-Up and the Need for Competitive Advantage......Page 56
 Chapter 3: Family Enterprise......Page 78
 Chapter 4: Franchising and Buyouts......Page 106
Part 2: Planning And Marketing New Ventures......Page 139
 Chapter 5: Developing an Effective Business Plan......Page 140
 Chapter 6: Small Business Marketing, Product, and Pricing Strategies......Page 170
 Chapter 7: Distribution and Promotional Strategies......Page 200
 Chapter 8: Global Marketing......Page 234
Part 3: Managing New Venture Operations......Page 255
 Chapter 9: The New Venture Team, Small Firm Management, and Managing Human Resources......Page 256
 Chapter 10: Form of Organization and Legal Issues......Page 292
 Chapter 11: Selecting a Location and Planning the Facilities......Page 316
 Chapter 12: Operations Management and Control Systems......Page 346
 Chapter 13: Understanding Financial Statements and Forecasting......Page 374
 Chapter 14: Sources of Financing......Page 414
 Chapter 15: Managing Growing Firms and Exit Strategies......Page 450
Cases......Page 477
 Case 1: Dori’s Diamonds......Page 479
 Case 2: Dillon’s Small Batch Distillers......Page 482
 Case 3: Smitty’s Li’l Haulers......Page 484
 Case 4: Two Men and a Truck®/ International, Inc.......Page 488
 Case 5: The Ultimate Garage......Page 490
 Case 6: Napier Enterprises......Page 492
 Case 7: Rodgers Chevrolet......Page 494
 Case 8: iYellow Wine Club......Page 495
 Case 9: Noise Solutions Inc.......Page 497
 Case 10: CitiStorage......Page 499
 Case 11: Prestige Dance Academy......Page 502
 Case 12: Numi Tea......Page 504
 Case 13: Ashley Palmer Clothing, Inc.......Page 506
 Case 14: Moonworks......Page 509
 Case 15: D’Artagnan......Page 511
Appendix A......Page 516
Endnotes......Page 543
Glossary......Page 551
Index......Page 561