SlideDocs

INTRO......Page 2
COMMUNICATION HAS CHANGED......Page 3
USERS NEED A BETTER WAY......Page 5
SLIDEDOCS™: A NEW MEDIUM......Page 6
IN FACT, THIS BOOK IS A SLIDEDOC......Page 7
YOU NEED A SLIDEDOC IF…......Page 8
1 The Case for Slidedocs......Page 9
+ The Call for Conversations......Page 10
PRESENTATIONS ARE FAMILIAR......Page 11
THE RIGHT TOOL FOR THE RIGHT JOB......Page 12
CONVERSATIONS BUILD CONSENSUS......Page 13
PRESENTATIONS VS. CONVERSATIONS......Page 15
+ Reintroducing the Slidedoc......Page 16
DOCUMENTS ARE DENSE......Page 17
SPECTRUM OF USE......Page 18
SLIDEDOCS FILL THE GAP......Page 19
WHAT IS A SLIDEDOC?......Page 20
HOW WILL YOU USE SLIDEDOCS......Page 21
PRESENTATION SOFTWARE IS 
THE RIGHT TOOL FOR THE JOB......Page 23
+ Connecting With Your Audience......Page 24
USE THE RIGHT TOOL FOR THE JOB......Page 25
SLIDEDOCS ARE BETTER FOR THE AUDIENCE......Page 26
SPREAD YOUR SMART THINKING......Page 28
THREE WAYS TO PRODUCE 
EFFECTIVE SLIDEDOCS......Page 29
+ Case Study: Docs to Slidedocs......Page 30
PUBLISHING IS CHANGING......Page 36
2 Writing a Slidedoc......Page 37
+ Content Creation......Page 38
KNOW YOUR AUDIENCE......Page 39
STATE YOUR BIG IDEA......Page 40
UNITE AROUND ONE POINT......Page 41
RECOMMENDED LENGTH OF SLIDEDOCS......Page 42
SELL YOUR IDEA WITH GREAT COPY......Page 43
HAVE AN EDITORIAL PROCESS......Page 44
STEP 1: IDEATE......Page 45
STEP 2: CREATE......Page 46
STEP 3: REFINE......Page 47
WRITE SCANNABLE COPY......Page 48
CONCISION PAYS OFF......Page 49
DEVELOP TITLES WITH MEANING......Page 50
OPPORTUNITY FOR STRONG 
TOPICAL STRUCTURE......Page 51
TOPICAL STRUCTURE IS STRONGER THAN OUTLINING CATEGORIES......Page 52
FOLLOW GOOD WRITING PRACTICES......Page 53
WRITE COMPELLING COPY......Page 54
EDIT THE EXTRANEOUS AND 
AMPLIFY THE ESSENTIAL......Page 55
EXAMPLE OF PURGING......Page 56
CHUNK INFORMATION INTO BITE-SIZED PIECES......Page 57
+ Case Study: Dense Slides Converted......Page 58
CRITIQUE FOR EXCELLENCE......Page 64
WRITE AN INTRODUCTION OR SUMMARY......Page 65
+ Architecture of a Slidedoc......Page 67
DRAWING INSIGHTS FROM BOOKS......Page 68
COVER......Page 69
ANATOMY OF A BOOK COVER......Page 70
TABLE OF CONTENTS......Page 71
ANATOMY OF A TABLE OF CONTENTS......Page 72
HEADERS AND FOOTERS......Page 73
SECTION HEADS......Page 74
SECTION SIGNIFIERS......Page 75
SECTION SIGNIFIERS......Page 76
TEXT EMPHASIS......Page 77
STRONG FIGURE-TO-TEXT RELATIONSHIP......Page 78
INTERACTIVE NAVIGATION......Page 79
END MATTER......Page 80
SLIDEDOCS ARE INTERACTIVE......Page 81
+ Data and Diagrams Clarify Content......Page 82
DATA CREATES MEANING......Page 83
GET TO THE POINT......Page 84
HIGHLIGHT WHAT’S IMPORTANT......Page 85
DIAGRAMS SHOW RELATIONSHIPS......Page 86
+ Case Study: SAP Top 10......Page 93
3 Designing a Slidedoc......Page 99
+ Visual Systems Unify......Page 100
SLIDEDOCS ENABLE VISUAL CONVERSATIONS......Page 101
ESTABLISH A VISUAL LANGUAGE......Page 102
THIS SLIDEDOC USES THIS VISUAL LANGUAGE......Page 103
MAKE SLIDEDOCS EASY TO IDENTIFY......Page 105
MAKE SLIDEDOCS DISTINCT......Page 106
+ Case Study: Create a Unified 
Visual System "Power of Story"......Page 108
WHEN FORMATTING SHOULD BE DONE BY A PRO......Page 113
THIS SLIDEDOC USED TO BE UGLY......Page 114
+ Grids Add Structure......Page 115
EVERYTHING WAS MADE WITH STRUCTURE......Page 116
GRIDS IN USE......Page 117
TYPICAL SLIDEDOC 4X3 GRID......Page 118
GRIDS CREATE CONSISTENT ORGANIZATION......Page 119
4X3 IS A CLASSIC SLIDEDOC GRID......Page 120
+ Breathe With White Space......Page 121
ADDING WHITE SPACE......Page 122
YOUR CONTENT NEEDS ROOM TO BREATHE......Page 123
LUXURY BRANDS USE WHITE SPACE......Page 126
+ Typesetting Amplifies What’s Important......Page 127
WHY TYPESETTING IS IMPORTANT......Page 128
FORMATTING LIKE A PRO......Page 129
TEXT HIERARCHY......Page 130
TEXT HIERARCHY GUIDELINES......Page 131
ANATOMY OF TEXT HIERARCHY......Page 132
TEXT LAYOUT......Page 133
SMALL SCREEN READABILITY......Page 134
TESTING YOUR SLIDES......Page 135
BEST PRACTICES FOR THE VISUAL DISPLAY OF INFORMATION......Page 136
4 Delivering a Slidedoc......Page 137
+ Printing and Projecting Slidedocs......Page 138
YOUR JOB IS TO COMMUNICATE......Page 139
PRINT SLIDEDOCS......Page 140
PROJECTING SLIDEDOCS......Page 141
BAD HABITS ARE HARD TO BREAK, 
BUT BREAK THEM......Page 142
+ Distributing Slidedocs......Page 143
DISTRIBUTE SLIDEDOCS ONLINE......Page 144
USE SLIDEDOCS FOR WEBINARS......Page 145
VIEW SLIDEDOCS ON DEVICES......Page 146
THE DANGER OF CIRCULATING
SPARSE PRESENTATIONS......Page 147
+ Case Study: Cinematic Slides
Into Slidedocs (Notes View How-To)......Page 148
SIMPLE SLIDES NEED NOTES......Page 149
MODIFY THE NOTES MASTER......Page 151
SLIDEDOCS CAN TRAVEL WITH AN APPENDIX......Page 152
HORIZONTAL LAYOUTS ARE AN OPTION, TOO!......Page 153
+ Spread Big Ideas With Slidedocs......Page 154
PRESENTATIONS HELP 
SPREAD SLIDEDOCS......Page 155
BENEFITS OF SPREADING SLIDEDOCS......Page 156
SLIDEDOCS IMPROVE COMMUNICATION......Page 157
YOUR HARD WORK WILL PAY OFF......Page 158