Simple and Usable Web, Mobile, and Interaction Design,

Cover
Title Page
Copyright Page
Contents
Part 1 Why are we here?
	A story about simplicity
	The power of simplicity
	Increasing complexity is unsustainable
	Fake simplicity
	Things fall apart
	Elegant simplicity
	Not that kind of simple
	Character
	Be single-minded
Part 2 Setting a vision
	Making sense of the muddle
	Alignment
	Get out of your office
	What to look for
	Three types of users
	Why you should ignore expert customers
	Design for the mainstream
	What mainstreamers want
	Deeper needs
	Branding simplicity
	Simplicity is about control
	Choosing the right “what”
	Describing the user experience
	Putting it all together
	World, character, plot
	Extreme usability
	The quick and dirty way
	Insight
	Getting the right vision
	Share it
Part 3 Strategies for simplicity
	The change curve
	Vision and strategy
	The simple equation behind every business
	Breaking free of “quick wins”
	Small steps to big changes
	Sweating the details
	Simplify this
	The remote control
	The four strategies
Part 4 Remove
	Remove
	What not to cut
	Find what’s core
	Kill lame features
	What if the user…?
	But our customers want it
	Features that trigger errors
	Errors
	When features don’t matter
	Will it hurt?
	Prioritizing features
	Load
	Decisions
	Distractions
	Smart defaults
	Options and preferences
	When one option is too many
	Visual clutter
	Removing words
	Simplifying sentences
	Conversation
	Cutting time
	Removing too much
	You can do it
	Focus
Part 5 Organize
	Organize
	Chunking
	Organizing for behavior
	Hard edges
	Alphabets, popularity, and formats
	Patterns and anchoring
	Search
	Time and space
	Grids
	Size and location
	Layers
	Color coding
	Desire paths
Part 6 Hide
	Hide
	Infrequent but necessary
	Customizing
	Automatic customization
	Progressive disclosure
	Staged disclosure
	X doesn’t mark the spot
	Cues and clues
	Making things easy to find
	After you hide
Part 7 Displace
	Displace
	Displacing between devices
	Desktop vs. mobile vs. wearable
	Designing for multiple devices
	Displacing to the user
	What users do best
	Notifications and interruptions
	Creating open experiences
	Kitchen knives and pianos
	Unstructured data
	Trust
Part 8 Before we go
	Conservation of complexity
	Let the user be the star
	Bringing people with you
	Simplicity is a profound strategy
Bibliography
Photo Credits
Index
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