Shopping Centre Marketing

Cover
Half Title
Series Information
Title Page
Copyright Page
Table of Contents
List of Figures
List of Tables
Introduction
1 Shopping Centres as a Retail Format
	1.1 Contemporary Understanding of the Term ‘Shopping Centre’
	1.2 The Origin and Development of Shopping Centres
	1.3 A Shopping Centre and Its Stakeholders
	1.4 Customer Behaviour in Shopping Centre Space
	Notes
	References
2 Customer Engagement in the Context of Value Creation
	2.1 Customer Engagement: Concept, Motives and Forms of Engagement
	2.2 Value in Marketing
	2.3 Creating Customer Value
	2.4 Relationship Between Customer Engagement and Customer Value
	Notes
	References
3 A Shopping Centre as a Space for Creating Value
	3.1 A Shopping Centre’s Value Proposition: Factors of Attractiveness
	3.2 The Perceived Value of a Shopping Centre and Its Dimensions
	3.3 How a Shopping Centre Creates Value
	3.4 Research Methodology
	Notes
	References
4 The Perceived Value of a Shopping Centre and Customer Engagement
	4.1 The Exploratory Phase of Research
	4.2 Forms and Motives of Shopping Centre Customer Engagement in the Research Context
	4.3 Components of Shopping Centre Value in the Opinion of Customers
	4.4 The Typology of Shopping Centre Customers
	4.5 The Impact of Shopping Centre Value On Customer Engagement
	Note
	References
Conclusions and Recommendations for Shopping Centre Managers
	References
Annex 1 Topics for an In-Depth Interview (IDI)
Annex 2 Questionnaire in Quantitative Research
	Co-operation With a Shopping Centre
	Communication Between Customers
	Complaints
Annex 3 Detailed Statistical Data
Index