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Content: The future of public relations. Digital PR is dead: social goes mainstream / Rob Brown --
The shift to conversation: content, context, and avoiding cheap talk / Dom Burch --
Content Frameworks: using content to achieve marketing communications goals / Robin Wilson --
Audiences and online habits. Planning : audiences, media and networks / Ged Carroll --
Digital anthropology / Kate Matlock --
Understanding social capital / Adam Parker --
The unsocial web / Dr. Mark Pack --
Conversations. Gamification: engaging audiences through play / Sharon O'Dea --
Community management / Paul Fabretti --
Curation / Michael Litman --
Live social events / Russell Goldsmith --
New channels, new connections / Mobile media / Stephen Davies --
To app or not to app? / Scott Seaborn --
The visual web / Dan Tyte --
Finding your way around: from Foursquare to Google Glass / Matt Appleby --
Connected employees / Kevin Ruck --
Professional practice. Social media and the law / Hanna Basha --
Online crisis management / Chris Norton --
Wikipedia and reputation management / Stephen Waddington --
The rise and rise of digital pharma / Becky McMichael --
Social in corporate communications / Rachel Miller --
Putting the social into corporate social responsibility / Stuart Bruce --
Building a personal brand online / Richard Bailey --
The social CEO / Jane Wilson --
Working across borders and boundaries / Julio Romo --
Business change and opportunities for the public relations industry. Laying the foundations for a social business / Jed Hallam --
Social commerce: show me the money / Katy Howell --
How to change organizational mindset / Gemma Griffiths --
The six influence flows / Philip Sheldrake --
Future proofing the public relations industry. Metrics that matter / Richard Bagnall --
Quantified self / Drew Benvie --
Network topology / Andrew Bruce Smith --
The public relations power of "big data" / Simon Collister.