Selling the Kimono: An Ethnography of Crisis, Creativity and Hope

Cover
Half Title
Series Information
Title Page
Copyright Page
Dedication
Table of Contents
Figures
Preface
Acknowledgements
A Note on Japanese Orthography and Names
A Note on Website Links and Currency Conversions
Chapter 1 Kimono in Crisis?: The Paradox of Contemporary kimono Culture
	A Morning in April
	An Afternoon in March
		The Kimono Paradox
		Crisis and Hope
		Clothing and Anthropology: a New Focus
		Methods and Field Sites
		Structure of the Volume
	Notes
	References
Chapter 2 The Kimono and the Kimono Industry
	A Conversation Between Cloth, Body and Skill: Getting Dressed in Kimono
		Kyoko’s Kimono and Accessories
		Situating the Kimono in the Anthropology of Clothing: the kimono as Dressed Practice and Communication
		Historical Development of the Kimono
		‘Separation From the Kimono’ in the Late 20th Century
	The Kimono Retail Industry
		Historical Development: a Long-Standing Connection With wealth and Luxury
		Structure of the Kimono Retail Industry
	Notes
	References
Chapter 3 The Rise of the Formal Kimono in the Post-War Years: Selling Status and Commercialising Knowledge
	Silk, Luxury and Formal Wear: Exploring the Industry’s Formal Kimono Strategy in the Post-War Years
	The Commercialisation of Knowledge
	Post-war Markets for Formal Kimono: Women, family and the Bridal Trousseau
	Notes
	References
Chapter 4 The Path of Resilience: Weathering the Economic Crisis and Managing Public Perceptions
	Economic Crisis and Resilience in Japan
	Why the Idea of ‘Scary’ Kimono Shops Exists
	Notes
	References
Chapter 5 Azumaya: The ‘nail That Stuck Up so Far that no One Could Hammer It Down’
	Re-invent the Business, Re-Invent Yourself: Re-Invent-shibakawa-San’s Journey to Transform Azumaya
	‘Sticking Out’ to Beat the Crisis: Being Different as a Means for Success
		The Happiness Factor
		The Fashion Kimono
		Collaboration, Cooperation and Creativity
		The Hands-On Approach
		Communication and Connection: Internet TV Broadcasts
	A ‘Tasty’ Shop: Place-Making and Azumaya As home and Community
	Notes
	References
Chapter 6 The Kimono As Fashion: Lifestyle, Taste and Individuated Consumption
	The Making of the Kimono Fashion Network: Social Media and a Meeting of Minds in a Time of Crisis
		Ima Kikuchi
		Kōichi Fujii
	Individuated Consumption and Generational Change in Japan: Putting the Innovators of the Kimono fashion Network Into Context
	Our Kimono ‘laifu’: Consumption, Taste and Sociality in the Kimono Fashion Network
	Notes
	References
Chapter 7 New Directions: Second-Hand Retail and New Business Models
	Something for Everyone: the Appeal of second-Hand Kimono
	Doing It All at SomeKōbō Yu
	Notes
	References
Chapter 8 Crisis and Hope Interwoven: The Future of the Kimono Industry
	Questioning Crisis
	Crisis and Time, Crisis Over Time
	Crisis, Hope and Creativity
	A Fit for the Future? The Role of the Kimono in 21st Century Japan
	Note
	References
Glossary of Japanese Terms
Index