Selling Art Without Galleries: Toward Making a Living from Your Art

Intro
 Title
 Copyright
 Toc
 Introduction: Difficulties (and Benefits) of Going It Alone
 Part I: Marketing and Selling Outside of Galleries
 Chapter 1: Adjusting Expectations
 Are You Being Realistic?
 Marketing Artwork
 A Short Course in Public Relations
 What Does or Doesn\'t Impress a Collector?
 Signature Letters
 Prizes and Awards
 Is That an Insult?
 Chapter 2: Juried Shows, Art Fairs, and Festivals
 Selecting among the Many Fairs and Festivals
 Is This Show for You
 Online Jurying
 A Last Word on Slides
 Making Art Look Good
 Talking to Collectors
 Sidewalk Ordinances Chapter 3: Open StudiosOpen Studio Events
 Turning Visitors into Buyers
 Or, By-Invitation Open Studios
 Studio Tours
 Chapter 4: Exhibiting Art in Non-Art Spaces
 Art Is Everywhere
 Art in Health Care
 Cruise Ship Art
 Art in the State Capitol
 Art Workshops
 \"Custom\" Artists
 Chapter 5: Web Sales
 Internet Marketing
 Some Risks in Selling Online
 Internet Scams
 Chapter 6: Alternative Galleries
 Is This Vanity?
 The Artist as Curator
 Publish One\'s Own Catalogue?
 Galleries and Associations for Women
 Chapter 7: Specialized Markets
 Religious Art
 Sports Art
 Entering the Print Market RemarquesPaying Artists in Proofs?
 Tourist and Second Home Art
 Working Small
 Part II: Starting an Art Business
 Chapter 8: Practical (and, Perhaps, Ethical) Considerations
 Photographing Art
 Are Artists Responsible for Their Art?
 Framing and Matting Artwork
 From an Exhibition Standpoint
 From a Conservation Standpoint
 Juried Show Etiquette
 Chapter 9: Talking about Art, Talking about Money
 The Question of Artist Statements
 Pricing Art
 Discounts?
 Giving Artworks a Name
 Chapter 10: Spending Money, Making Money
 Artists and Advertising
 Incorporating
 Soliciting Investors Chapter 11: Help That Is Tailored to Artists\' NeedsWorkspaces and Residencies for Artists
 Health Insurance for Artists
 Artist Housing
 Materials for the Arts Programs
 Emergency Funds for Artists
 Legal Assistance for Artists
 Index
 Books