Self-Praise Across Cultures and Contexts

Acknowledgements
Contents
Editors and Contributors
1 Introduction: Self-Praise Across Cultures and Contexts
	1 The Theme: Self-Praise
	2 The Incentive: Epistemically, Emotionally, and Culturally Speaking
	3 This Volume: Self-Praise as a Topic
	References
Self-Praise in Digital Discourse
2 “I’m Your Guy”: Self-Promoting Behaviour in a Slovenian Translators’ Forum
	Abstract
	1 Introduction
	2 Self-promotion and Self-Praise
	3 A Translators’ Online Community
		3.1 Data
	4 Analysis
		4.1 Responding to Job Opportunities/Self-promoting One’s Language Proficiency and Work Experience
		4.2 Responding to Translation Queries/Self-promoting One’s Professional Qualifications
		4.3 Self-promoting One’s Accomplishments
	5 Conclusions
	References
3 Self-Promoting: A Double-Edged Sword
	Abstract
	1 Changes in Tourism Ecology—From Travel Agents to Travel Websites
	2 The Review Response Genre: Structure, Functions, and Effectiveness
	3 Self-Praise: Function and Strategies
	4 Rapport and Its Management
	5 The Study
	6 The Double-Edged Sword in Action
		6.1 The Edge that Helps the Hotel to Gain
		6.2 The Edge that Jeopardizes the Hotel’s Business
			6.2.1 Threatened Face
			6.2.2 Unfulfilled Sociality Rights and Obligations
			6.2.3 Reviewer’s Goals Ignored
	7 Discussion
	8 Conclusion
	References
4 “I Am Bloody Amazing and So Are You!”: The (Im)politeness of Self-Praise in the Instagram Posts of Fashion and Lifestyle Influencers
	Abstract
	1 Introduction
	2 Previous Studies of Self-Praise
	3 Methodology and Data
	4 Analysis
		4.1 Visual Element: Competent and Successful
		4.2 Textual Caption: Friendly and Relatable
			4.2.1 Implicit Self-Praise
			4.2.2 Explicit Self-Praise with Modification
			4.2.3 Self-Praise Bald on Record
	5 Conclusion
	Acknowledgements
	References
5 Self-Praise in and through Selfies: A Multimodal Perspective
	Abstract
	1 Introduction
	2 Self-Praise: A Review
		2.1 Self-Praise in Previous Studies
		2.2 Self-Praise in Chinese
	3 Data and Methods
	4 Analysis
		4.1 Doing Self-Praise Through Dramatic Selfies
		4.2 Doing Self-Praise Through Jocular Complaints
	5 Discussion: Self-Praise Through Selfies as Jocular Complaints
	6 Conclusion
	Funding
	References
6 Other-Produced Self-Praise: A Mitigation Strategy
	Abstract
	1 Introduction
	2 Boasting, Self-Praise, and Compliments
		2.1 The Social Norm View
		2.2 The Interpersonal View
		2.3 The Conversation Analytical View
	3 Appropriate Compliment Responses and Mitigated Self-Praise
		3.1 Appropriate Compliment Responses
		3.2 Mitigation of Self-Praise: The Case of Other-Produced Self-Praise
	4 Data Description and Analysis
		4.1 Sample 1: Fox’s (2014) Book Watching the English (WTE)
			4.1.1 The Acclaim Section
			4.1.2 The Foreword
		4.2 Sample 2: DeRuiter’s Blog “The Everywhereist” (TE)
			4.2.1 The Starting Point: The Cover Page
			4.2.2 The Section “About Me”
			4.2.3 The Section “The Book”
	5 Conclusion and Discussion
	References
	Online Sources
7 An Empirical Study of Chinese Microbloggers’ Explicit Self-Praises
	Abstract
	1 Introduction
	2 Literature Review
	3 Methods
		3.1 Why Sina Weibo
		3.2 Data Collection
		3.3 Coding Scheme
	4 Findings
	5 Discussion
	6 Conclusion
	References
Self-Praise in Face-to-Face Discourse
8 Self-Praise in Peninsular Spanish Face-to-Face Interaction
	Abstract
	1 Introduction
	2 Self-Praise: Pragmalinguistic Realizations
	3 Methodology: Data Gathering Procedure and Data Description
	4 Data Analysis and Discussion
		4.1 Types of Self-Praise and Linguistic Realizations
		4.2 Responding to Self-Praise
	5 Conclusions
	References
9 Self-Praise in BELF Meetings
	Abstract
	1 Introduction
	2 Self-Praise and Related Studies
		2.1 Defining Self-Praise
		2.2 Performing Self-Praise Strategically
		2.3 Performing Self-Praise in Cross-/Intercultural Contexts
	3 BELF Meetings and Research Question
	4 Data and Method
		4.1 Data Selection: PBmtg462
		4.2 Identification of Self-Praise Episodes
		4.3 Type and Frequency of Self-Praise
	5 Analysis: Self-Praise in BELF Meetings
		5.1 Outright Self-Praise
		5.2 Strategic Self-Praise
			5.2.1 Self-Praise as Compliment Response
			5.2.2 Self-Praise with Modification
			5.2.3 Self-Praise with Favourable Scenario Creation
			5.2.4 Self-Praise with Self-disclosure
	6 Discussion
	7 Conclusion
	Funding
	Appendix I
	Appendix II
	References
10 The Self, the Other, the Tribe, and the Divine: Self-Praise Discourse in Jordanian Arabic
	Abstract
	1 Introduction
	2 Describing Self-Praise
	3 Self-Praise, Positioning, and Face
	4 Data
	5 Self-Praise Practices in JA
		5.1 Praising One’s Own Attributes
		5.2 Invoking the Divine and Giving Credit to God
		5.3 Group-Based Self-Praise
		5.4 Self-Praise as Face Attack of Other
		5.5 Self-Praise Through Third-Party Attributions
	6 Conclusion
	References
11 Self-Praise in the Mexican Context: A Sociocultural Approach
	Abstract
	1 Introduction
	2 Defining Self-Praise
	3 Face in the Mexican Context
	4 Self-Praise, Im/Politeness in the Mexican Context
	5 Research Methodology
	6 Research Data
	7 Discussion
	8 Conclusion
	References
Self-Praise in Public Discourse
12 The Double-Edged Practice of Self-Praise and Self-Denigration in Korean Public Discourse
	Abstract
	1 Introduction
	2 Data and Methodology
	3 Paradoxical Self-assessment in Defense of Oneself or One’s View
	4 Paradoxical Self-assessment in Storytelling
	5 Conclusion
	Appendix 1: Abbreviations
	Appendix 2: Conversation-Analytic Transcript Symbols
	References
13 Self-Praise in Czech Television Talk Shows
	Abstract
	1 Introduction
	2 Politeness in Czech Culture
	3 Previous Research
	4 Data and Methodology
	5 Self-Praise Strategies Employed
		5.1 Downgrading—Presenting an Achievement as Unimportant
		5.2 Downgrading—Presenting a Matter as Problematic or as a Complaint
		5.3 Reference Shift—Crediting Someone Else
		5.4 Reference Shift—Pluralis Modestiae
		5.5 Reference Shift—Speaking in General Terms
		5.6 Humour as a Mitigating Strategy
		5.7 Providing Details
		5.8 Reference Shift—Someone Else’s Comment
	6 Objects of Self-Praise
	7 Formal Aspects of Self-Praise
	8 Conclusions
	References
14 Self-Praise in Russian: A Wild Goose Chase
	Abstract
	1 Introduction
	2 Self-Praise in Earlier Studies
		2.1 Self-Praise
		2.2 Self-Praise and Other-Praise in Russian
	3 Materials and Methods
	4 Results
		4.1 The Semantics of Verbs and Nouns Denoting Praise and Self-Praise in Russian (Stage 1)
		4.2 Paremia Evaluating Self-Praise in Russian (Stage 2)
		4.3 Words of Praise and Self-Praise Listed by the Informants (Stage 3)
		4.4 An Analysis of Self-Praise Expressions in Classical Literature: Anton Chekhov’s Short Stories and Plays (Stage 4)
		4.5 Contemporary Online Stories (Stage 5)
		4.6 Self-Praise (with Reference to Other-Praise) in the National Corpus of the Russian Language, Speech Subcorpus (Stage 6)
			4.6.1 Self-Praise and Praise Extraction, Key-Words
			4.6.2 Structures of Self-Praise with Nouns, Adverbs, and Adjectives as Core Key-Word Vocabulary
			4.6.3 Attitudes to Self-Praise Expressed in the NCR Sample
			4.6.4 Response to Self-Praise
			4.6.5 Mitigation of Self-Praise
	5 Discussion
		5.1 Commonalities and Specificities in Self-Praise
		5.2 The Purpose of Self-Praise
		5.3 Self-Praise as a Speech Act: Markedness and Attenuation/Aggravation
		5.4 Limitations of the Study
	6 Conclusions
	References
15 “I Am Well-Loved by the Voters”: Self-Praise in Thai Political Discourse and Two Emic Concepts of Thai (Im)politeness
	Abstract
	1 Introduction
	2 Data and Conceptual Framework
		2.1 Data
		2.2 Conceptual Framework
	3 The Act of Self-Praise and the Emic Concepts of Thai (Im)politeness
		3.1 Self-Praise as an Impolite Social Action and /?ɔ̀ɔnnɔ́ɔm thɔ̀mton/ ‘Being Respectful-Being Modest’ as a Core Principle of Thai (Im)politeness
		3.2 Self-Praise in Political Discourse and /kaalá?theesà?/ ‘Time-Place’ or the Thai Emic Concept of Contextual Appropriateness
	4 Analysis
		4.1 Explicit Self-Praise
		4.2 Self-Praise with Mitigation
			4.2.1 Shifting the Credit for Accomplishment to a Third Party
			4.2.2 Reporting Third Party Praise or Positive Assessment
			4.2.3 Referring to Concrete Work Experience or Hard Work
			4.2.4 Adding Self-Denigration
		4.3 Indirect Self-Praise
			4.3.1 Framing Self-Praise as a Complaint
			4.3.2 Expressing Admiration to Others
	5 Concluding Remarks
	Appendix A: Data
	References
Index