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از ساعت 7 صبح تا 10 شب
ویرایش: 5
نویسندگان: Paul Goodey
سری:
ISBN (شابک) : 9781789619782, 1789619785
ناشر: Packt
سال نشر: 2019
تعداد صفحات: 768
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 19 مگابایت
در صورت تبدیل فایل کتاب Salesforce CRM - The Definitive Admin Handbook به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب Salesforce CRM - کتاب راهنمای قطعی نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
Cover Title Page Copyright and Credits About Packt Contributors Table of Contents Preface Section 1: Getting Started with Salesforce CRM Chapter 1: Setting Up Salesforce CRM and the Company Profile The Salesforce setup menu Setting up the company profile Company information and primary contact details Default language, locale, and time zone Default language Default locale Default time zone License information Currencies and conversion rates Single currency Multiple currencies Active currencies Manage currencies Dated exchange rates Fiscal year settings Standard fiscal years Custom fiscal years Language settings User login and authorization Does the user\'s profile have any login restrictions? Login restrictions due to login hours Login restrictions due to login IP ranges Is the user\'s IP address present in the trusted IP address list? Trusted IP range settings Has the user previously been activated from this IP address? Does the user\'s web browser have a valid cookie stored from Salesforce? Computer activation process The UI SMS text message verification code Email message verification code Using the API or a desktop client Login flows overview The UI and supported browsers The UI Supported browsers Salesforce Classic 2005 Salesforce Classic 2010 Lightning Experience UI settings Enabling collapsible sections Enabling the Show Quick Create option The Enable Hover Details option The Enable Related List Hover Links option The Enable Separate Loading of Related Lists option The Enable Separate Loading of Related Lists of External Objects option The Enable Inline Editing option The Enable Enhanced Lists option Enabling the Salesforce Classic 2010 UI theme Enabling the tab bar organizer The Enable Printable List Views option The Enable Customization of Chatter User Profile Pages option The Enable Salesforce Notification Banner option Sidebar settings The Enable Collapsible Sidebar option The Show Custom Sidebar Components on All Pages option Calendar settings The Enable Home Page Hover Links for Events option The Enable Drag-And-Drop Editing on Calendar Views option The Enable Click-And-Create Events on Calendar Views option The Enable Drag-And-Drop Scheduling on List Views option The Enable Hover Links for My Tasks List option Name settings The Enable Middle Names for Person Names option The Enable Name Suffixes for Person Names option Setup settings The Enable Enhanced Page Layout Editor option The Enable Streaming API option The Enable Dynamic Streaming Channel Creation option The Enable Set Audit Fields upon Record Creation and Update Records with Inactive Owners User Permissions option The Enable Custom Object Truncate option Advanced settings The Enable Extended Mail Merge option The Save All Extended Mail Merge Documents to Salesforce Documents option The Enable Improved Setup User Interface option The Enable Advanced Setup Search option Search overview and settings Sidebar Search Advanced Search Global Search Searching in Salesforce Search settings The Enable \"Limit to Items I Own\" Search Checkbox option The Enable Document Content Search option The Enable Search Optimization if your Content is Mostly in Japanese, Chinese, or Korean option The Use Recently Viewed User Records for Blank and Auto-Complete Lookups option The Enable English-Only Spell Correction for Knowledge Search option The Enable Drop-Down List for Sidebar Search option The Enable Sidebar Search Auto-Complete option The Enable Single-Search-Result Shortcut option The Number of Search Results Displayed Per Object option Lookup Settings Enhanced lookups Lookup Auto-Completion Data protection and privacy Questions to test your knowledge Questions Question 1 – User login and authentication Question 2 – Company profile default locale Question 3 – Company profile and individual user settings Question 4 – The impact of changing the company profile default locale setting Question 5 – Fiscal years Question 6 – UI Answers Answer 1 – User login and authentication Answer 2 – Company profile default locale Answer 3 – Company profile and individual user settings Answer 4 – The impact of changing the company profile default locale setting Answer 5 – Fiscal years Answer 6 – UI Summary Chapter 2: Managing Users and Controlling System Access Introducing record ownership, profiles, and sharing Record owner Profiles and sharing Profiles Contract manager Marketing user Solution manager Standard user System administrator Sharing Roles Permission sets Creating permission sets Profile and permission sets summary User management settings User self-deactivate Scrambling a specific users\' data Enhanced profile list views Enhanced Profile User Interface Managing users in Salesforce CRM Creating new user records Saving new user records Viewing new user records Adding multiple users Delegating user management Creating a profile with the manage users permission Using delegated administration Viewing and editing user information Searching for users Deactivating users Freezing user accounts Managing passwords Resetting passwords Expiring passwords Controlling system access Password Policies User password expiration period Enforcing password history Minimum password length Password complexity requirement Password question requirement Maximum invalid login attempts Lockout effective period Obscuring a secret answer for password resets Requiring a minimum one-day password lifetime Allowing the use of the setPassword() API for self-resets Forgot Password/Locked Account assistance Message Help link Forgot password preview Locked account preview API Only User Settings Alternative home page Session management Session timeout Timeout value Disabling a session timeout warning popup Forcing logout upon session timeout Session settings Locking sessions to the IP address from which they originated Locking sessions to the domain in which they were first used Requiring secure connections (HTTPS) Requiring secure connections (HTTPS) Requiring secure connections (HTTPS) for all third-party domains Forcing relogin after Login-as-User Requiring the HttpOnly attribute Using POST requests for cross-domain sessions Enforcing login IP ranges on every request Extended use of IE11 with Lightning Experience Caching Enabling caching and autocomplete on the login page Enabling secure and persistent browser caching to improve performance Enabling user switching Remember me until logout Verifying identity Enabling the SMS method of identity verification Requiring security tokens for API logins from callouts (API version 31.0 and earlier) Letting users use a security key Requiring identity verification during two-factor authentication registration Requiring identity verification for a change of email address Allowing location-based automated verifications with the Salesforce authenticator Allowing access only from trusted IP addresses Lightning login Allow lightning login Allowing only users with the lightning login user permission Clickjacking protection Enabling clickjack protection for setup pages Enabling clickjack protection for non-setup Salesforce pages Enabling clickjack protection for customer Visualforce pages with standard headers Enabling clickjack protection for customer Visualforce pages with headers disabled Cross-Site Request Forgery protection Enabling CSRF protection on GET requests on non-setup pages Enabling CSRF protection on POST requests on non-setup pages Content Security Policy protection Cross-Site Scripting protection Content sniffing protection Referrer URL protection HSTS for sites and communities Redirections Session security levels Logout page settings New User Email Logging in as another user Creating a guide to help users grant login access to you Creating custom user fields Salesforce health check Health check score The Salesforce baseline standard Questions to test your knowledge Questions Question 1 – Standard profiles Question 2 – System administrator profile Question 3 – Permission sets Question 4 – Delegated administration Question 5 – User records Question 6 – Password policies Answers Answer 1 – Standard profiles Answer 2 – System administrator profile Answer 3 – Permission sets Answer 4 – Delegated administration Answer 5 – User records Answer 6 – Password policies Summary Chapter 3: Configuring Objects and Apps The relationship between a profile and the features that it controls Objects Standard objects Custom objects Fields Standard fields Custom fields Object relationships Apps Standard apps Custom apps Subtab apps Tabs Hiding and showing tabs Standard tabs Custom tabs Renaming labels for standard tabs, standard objects, and standard fields Creating custom objects Object Limits Object Limits for standard objects Object Limits for custom objects Creating custom object relationships Creating custom fields Custom-field data types Auto Number Checkbox Currency Date Date/Time Email Formula Geolocation Lookup relationship Master-detail relationship External lookup relationship Hierarchical relationship Number Percent Phone Picklist Picklist (Multi-select) Roll-up Summary Text Text (Encrypted) Text Area Text Area (Long) Text Area (Rich) Time URL Dependent picklists Building relationship fields Lookup relationship options Clear the value of this field Don\'t allow deletion of the lookup record that\'s part of a lookup relationship Delete this record also Master-detail relationship options Selecting the sharing setting The Allow reparenting option Lookup filters Custom labels Custom settings Custom metadata types Building formulas Basic formulas Advanced formulas Building formulas – best practices Formatting with carriage returns and spacing Commenting Building formula text and compiled character-size limits Using algebra Formula field-size limit workarounds Custom field governance Addressing the issue More generic field names Field history tracking Custom objects to store dated information Chatter Page layouts Creating and modifying a page layout Feed-based page layouts Feed Tracking Creating feed-based page layouts Feed view options Enable Full-Width feed view in the console Enable compact feed view in the console Highlight externally-visible feed items Publisher options – automatically collapse publisher Other tools and components Custom Components Choose Placement Hide Sidebar Feed filter options Record types Creating a record type Related lists List views Lightning platform quick-access menu Questions to test your knowledge Questions Question 1 – Standard apps Question 2 – Custom app permission Question 3 – Custom tabs Question 4 – Relationship fields Question 5 – Master-detail relationship fields Question 6 – Dependent fields Question 7 – Formula fields Question 8 – Field history tracking Answers Answer 1 – Standard apps Answer 2 – Custom app permission Answer 3 – Custom tabs Answer 4 – Relationship fields Answer 5 – Master-detail relationship fields Answer 6 – Dependent fields Answer 7 – Formula fields Answer 8 – Field history tracking Summary Section 2: Managing Data in Salesforce Chapter 4: Securing Access to Data and Data Validation Levels of data access and security Organization Objects and fields Records The data access security model Organization-Wide Defaults (OWD) OWD access level actions Public Full Access Public Read/Write/Transfer Public Read/Write Public Read Only Private Price Book OWD sharing settings Granting Access Using Hierarchies Controlled by Parent External OWD for sharing Effects of modifying the default access type Granting users additional access Permission sets Creating the permission set from the Permission Set edit page Assigning the user to the permission set from the User edit page Role hierarchy Show in tree view Show in sorted list view Show in list view OWD and sharing rules Sharing rules Account sharing rules Account territory sharing rules Campaign sharing rules Case sharing rules Contact sharing rules Data privacy sharing rules Lead sharing rules Opportunity sharing rules Order sharing rules User sharing rules Custom object sharing rules Groups Public groups Personal groups Effects of adding or modifying sharing rules Criteria-based sharing Manual sharing rules Manual sharing for user records Queues Sharing access diagram Questions to test your knowledge Questions Question 1 – OWD Question 2 – Extending record-level access Question 3 – Queues Question 4 – Record-level access Question 5 – Role Hierarchy Question 6 – Criteria-based sharing rules Answers Answer 1 – OWD Answer 2 – Extending record-level access Answer 3 – Queues Answer 4 – Record-level access Answer 5 – Role Hierarchy Answer 6 – Criteria-based sharing rules Summary Chapter 5: Managing Data in Salesforce CRM Data storage utilization Updating mass data Recycle Bin Data quality Data validation rules Field description section Error condition formula section Error message section Dependent picklists Dependent and controlling picklists Picklist restrictions and limitations Managing duplicate data Matching rules Matching criteria Duplicate rules Record-level security Actions Matching rules Conditions Notifying users when the duplicate rule action is set to blocked Notifying users when the duplicate rule action is set to allow Duplicate record sets Duplicate error logs An overview of data import and export utilities Data Import Wizard Choosing data – what kind of data are you importing? Choosing data – what do you want to do? Choosing data – where is your data located? Edit mapping Starting an import Data import link for specified objects Data Loader Comparing the Data Loader and Data Import Wizard Exporting backup data Data protection and privacy Individual Questions to test your knowledge Questions Question 1 – data validation rules Question 2 – dependent picklists Question 3 – Data Import Wizard Question 4 – Data Import Wizard features Question 5 – comparing the Data Loader and import wizards Question 6 – Recycle Bin Answers Answer 1 – data validation rules Answer 2 – dependent picklists Answer 3 – Data Import Wizard Answer 4 – Data Import Wizard features Answer 5 – comparing the Data Loader and import wizards Answer 6 – Recycle Bin Summary Chapter 6: Generating Data Analytics with Reports and Dashboards Reports Report and dashboard folders Creating new report and dashboard folders Keeping favorite report folders in view Enhanced sharing for reports and dashboards Creating reports Standard report types Administrative reports Hiding standard report types Custom report types Creating custom report types Configuring custom report types Step 1. Defining the CustomReportType template Step 2. Defining report records set Edit layout Running reports Printing and exporting reports Scheduling reports The running user Emailing user(s) The schedule time Subscribing to reports Report considerations Running large reports Report timeout warning Exporting reports to the background User verification test Mass deleting reports Report builder The Fields pane The Filters pane The Preview pane Report formats The Tabular report format The Summary report format The Matrix report format The Joined report format Groupings Summary fields Conditional highlighting Custom summary formulas Bucket fields Changing the report format Dashboards Chart Gauge Metric Table Visualforce page Dashboard component types Creating dashboards Setting up dashboards Customizing dashboards Setting the running user Column level controls Component level controls Setting dashboard properties Deleting dashboards Questions to test your knowledge Questions Question 1 – report notifications Question 2 – report formats Question 3 – groupings Question 4 – conditional highlighting Question 5 – dashboard components Question 6 – dynamic dashboards Answers Answer 1 – report notifications Answer 2 – report formats Answer 3 – groupings Answer 4 – conditional highlighting Answer 5 – dashboard components Answer 6 – dynamic dashboards Summary Section 3: Business Processes, Cloud Development, and Lightning Experience Chapter 7: Implementing Business Processes in Salesforce CRM Workflow rules and approval processes Workflow and approval actions Configuring email alerts for workflow rules and approval processes Organization-wide email addresses Configuring tasks for workflow rules and approval processes Configuring field updates for workflow rules and approval processes Checkboxes Record owners Picklists Other data types Configuring outbound message notifications for workflow rules and approval processes Configuring workflow rules Configuring rule settings and criteria Evaluation criteria Rule criteria Run this rule if the following criteria are met The run this rule if the following formula evaluates to true option Specifying the workflow actions Immediate workflow actions Adding immediate workflow actions Time-dependent workflow actions Adding time-dependent workflow actions Activating the workflow rule Workflow rule considerations Monitoring the workflow queue Approval processes Approval process checklist Approvals in Chatter Approvals in Chatter checklists Configuring approval processes Choosing an approval process wizard Jump start wizard Standard setup wizard Email approval responses Creating approval steps Measuring and refining Process visualizers Visual Workflow Configuring Visual Workflow Cloud Flow Designer Flow Designer considerations The Palette tab Elements Using the Step element Using the Screen element Using the Decision element The Resources tab The Explorer tab Saving a flow Flow runtime considerations Lightning Process Builder Creating new processes The Conditions are met option The Formula evaluates to true option The No criteria-just execute the actions! option Comparison of workflow-automation tools Feature comparison of workflow-automation tools Action comparison of workflow-automation tools Questions to test your knowledge Questions Question 1 – Workflow automation Question 2 – Workflow processes Question 3 – Time-dependent workflow Question 4 – Initiating approval processes Question 5 – Approving or rejecting approval processes Question 6 – During approval processes Question 7 – Flow automation Question 8 – Process Builder automation Question 9 – Automation tools Answers Answer 1 – Workflow automation Answer 2 – Workflow processes Answer 3 – Time-dependent workflow Answer 4 – Initiating approval processes Answer 6 – During approval processes Answer 7 – Flow automation Answer 8 – Process Builder automation Answer 9 – Automation Tools Summary Chapter 8: Core Business Functionality in Salesforce CRM Functional overview of Salesforce CRM Marketing automation Sales automation Customer service and support automation Business collaboration Salesforce CRM record life cycle Marketing automation Campaign management Campaign planning Campaign setup Standard campaign fields Standard campaign member fields Campaign creation Member status values Target lists Using the Campaign Detail page Creating contact and lead reports Using lead or contact list views Using the lead or contact detail pages Targeting new leads or prospects Campaign execution Campaign responses Campaign influence Campaign effectiveness Campaign statistics Campaign Reports Customizable Campaign Influence overview Lead management Standard lead fields Lead business processes Creating leads in Salesforce CRM Creating lead records within the application Manually creating leads with Web-to-Lead Manually importing multiple leads Lead queue Creating and adding users to a lead queue Lead-assignment rules Lead conversion Lead-conversion field mappings Salesforce automation Account management Contact management Activity management Opportunity management Product, price book, and price book entry Service Cloud Case management Email-to-Case Web-to-Case Case queues Assignment rules Escalation rules Early triggers Business collaboration Salesforce Chatter Chatter\'s primary features Feed Post Invitations Chatter settings Enabling Chatter Chatter Settings – Enable Chatter Groups Rich link previews in feed Approval posts Coworker invitations Customer invitations File sync Publisher actions Feed tracking Influence Chatter Email Settings Email notifications Salesforce CRM Content Salesforce CRM Content\'s primary features Libraries Contributing content Changing content Private Libraries Searching for content Content details Previewing content Subscribing to content Feedback and Comments Downloading content Questions to test your knowledge Questions Question 1 – Lead Automation Question 2 – Lead Conversion Question 3 – Converted Leads Question 4 – Add to Campaign Question 5 – Campaign Leads Question 6 – Campaign ROI Calculation Question 7 – Case Automation Question 8 – Unresolved Case Question 9 – Activities Question 10 – Chatter Answers Answer 1 – Lead Automation Answer 2 – Lead Conversion Answer 3 – Converted Lead Answer 4 – Add to Campaign Answer 5 – Campaign Lead Answer 6 – Campaign ROI Calculation Answer 7 – Case Automation Answer 8 – Unresolved Case Answer 9 – Activities Answer 10 – Chatter Summary Chapter 9: Extending and Enhancing Salesforce CRM Salesforce AppExchange marketplace Managed and unmanaged packages External and third-party tools App security Before installing an app Reading specifications and reviews Reviewing screenshots and customization guides Taking a test drive Installing an app Get It Now Post-install configuration Uninstalling an app AppExchange best practices Enterprise mashups in web applications Mashups in Salesforce CRM Server-side mashups Client-side mashups Client-side services mashups Client-side presentation mashups Introducing Visualforce Visualforce pages Creating a Visualforce page Visualforce pages setup page Visualforce development mode Advanced user details Automatic creation of new Visualforce pages Visualforce components Creating an example mashup with Visualforce Deleting the default new Visualforce markup content Changing the Visualforce controller to specify an account standard controller Adding the Visualforce page to the account page layout Adding a new section to the account page layout Adding the Visualforce page to the new page layout section Running the completed Visualforce page Visualforce page controllers Standard controllers Custom controllers Controller extensions Standard list controllers Apex code Apex triggers Change management overview Salesforce sandboxes Developer sandbox Developer Pro sandbox Partial Data sandbox Full copy sandbox Change requests Immediate release Minor release Major release Configuring, developing, and deploying User adoption Usage Simplicity Connectivity Salesforce Mobile Communications Data quality Business performance Questions to test your knowledge Questions Question 1 – Salesforce AppExchange marketplace Question 2 – Salesforce AppExchange package types Answers Answer 1 – Salesforce AppExchange marketplace Answer 2 – Salesforce AppExchange Package Types Summary Chapter 10: Administrating the Mobile Features of Salesforce CRM Accessing Salesforce mobile solutions SalesforceA Supported devices for SalesforceA The mobile Salesforce app Supported devices for the mobile browser app Controlling access to the mobile browser app Supported devices for the Salesforce downloadable apps Controlling access to the Salesforce downloadable apps Salesforce app branding Salesforce mobile data availability Salesforce app navigation Smart Search Items option Salesforce mobile app notifications In-app notifications Push notifications Salesforce app offline Mobile dashboards Salesforce mobile app versus the full Salesforce site Salesforce mobile wizard Testing Salesforce mobile using a desktop browser Questions to test your knowledge Questions Question 1 – Salesforce mobile app access Question 2 – Salesforce downloadable apps Answers Answer 1 – Salesforce mobile app access Answer 2 – Salesforce downloadable apps Summary Chapter 11: Lightning Experience Introduction to Lightning Experience Lightning Component framework Lightning components Lightning App Builder Lightning components AppExchange section Differences between Lightning Experience and Salesforce Classic General functional feature gaps Benefits of migrating to Lightning Experience Assessing the impact of the transition to Lightning Experience Resources to help assess the impact of migration Impact assessment using the Lightning Experience Migration Assistant Impact assessment using the Lightning Experience Configuration Converter Planning the transition to Lightning Experience Business process considerations Technical considerations Implementing the transition to Lightning Experience Using the Lightning Experience Migration Assistant Set Up Users Turn It On Questions to test your knowledge Questions Question 1 – Differences between Lightning Experience and Salesforce Classic Question 2 – Assessing the impact of transitioning to Lightning Experience Question 3 – Implementing the transition to Lightning Experience Answers Answer 1 – Differences between Lightning Experience and Salesforce Classic Answer 2 – Assessing the impact of transitioning to Lightning Experience Answer 3 – Implementing the transition to Lightning Experience Summary Chapter 12: Einstein Analytics Introduction to Einstein Analytics Comparing Einstein Analytics and classic Salesforce reports and dashboards How to gain developer access to Einstein Analytics Options for accessing Einstein Analytics Browser and mobile app considerations for Einstein Analytics Launching Analytics Studio from within Salesforce CRM Selecting the Analytics tab in Salesforce CRM Key differences between Einstein Analytics access methods Menu options and features in Analytics Studio Apps My Private App Running an app Dashboards Lenses Datasets Questions to test your knowledge Questions Question 1 – Differences between Einstein Analytics and Salesforce reports and dashboards Question 2 – Analytics tab in Salesforce CRM Question 3 – Analytics Studio Answers Answer 1 – Differences between Einstein Analytics and Salesforce reports and dashboards Answer 2 – Analytics tab in Salesforce CRM Answer 3 – Analytics Studio Summary Section 4: Salesforce CRM Certification Chapter 13: Studying for the Certified Administrator Exam Overview of the Salesforce Certified Administrator exam Self-assessment Resources for studying Official Salesforce resources Instructor-led and online-certified administrator training courses Premier support online courses Salesforce Developer edition Trailhead Official online and social networking channels Third-party resources The Salesforce Administrator Certification practice test The Salesforce Certified Administrator study guide Using the Salesforce Certified Administrator study guide Questions Answers to the questions Question 1 – Analysis Analyzing the question Reviewing the answers Conclusion Registering for the Salesforce Certified Administrator exam Rescheduling the exam What to expect during and after the exam During the exam After the exam Summary Other Books You May Enjoy Index