Revolutionizing Communication: The Role of Artificial Intelligence

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Preface
List of Contributors
Chapter 1 Artificial Intelligence: Genesis, Development, and Future
	1.1 Introduction
	1.2 The 1940s
	1.3 The 1950s
	1.4 From the 1960s to 1990
	1.5 The 1990s
	1.6 The Dot-Com Bubble Burst: The 2000s
	1.7 Conclusion
	References
Chapter 2 The Evolution of Animation and Motion Graphics Through Contemporary AI Technologies
	2.1 Introduction
		2.1.1 Approach to Historical Development of Animation and Motion Graphics
		2.1.2 Artificial Intelligence Applied to Animation and Motion Graphics
	2.2 AI Generative Models Applied to Video and Animation
	2.3 Animation Productions Using AI
	2.4 Discussion
	Funding
	References
Chapter 3 A Look at the Crossroads of Artificial Intelligence, Films, Video Games, and Virtual Reality
	3.1 Introduction
	3.2 Video Games AI at the Core of Media Intersection
	3.3 AI Convergence in Filmmaking
	3.4 VR Experiences: A Convergence Point
	3.5 Brief Approach to Some Ethical Considerations
	3.6 Discussion and Future Directions
	Funding
	References
Chapter 4 AI and the Development of New Audiovisual Narratives
	4.1 Introduction
	4.2 AI in Contemporary Audiovisual Production
	4.3 Synthetic Realism, a New Type of Reality
	4.4 New Methodologies for Audiovisual Generation With Artificial Intelligence Tools
	4.5 The Liberating Power of AI in Audiovisual Production: A Manifesto
	4.6 Conclusion
	References
Chapter 5 Talking to Strangers: The Challenges of Conversational AI and Human Expectations
	5.1 Introduction
	5.2 Chatbots and Large Language Models
	5.3 Abstractions and Mental Models
	5.4 Transparency
		5.4.1 Illusion of Competence
	5.5 Trust
		5.5.1 Matching Output to Process
	5.6 Conclusions
	References
Chapter 6 The Linguistic Effects of Artificial Intelligence On the Adequacy, Coherence, and Cohesion of Texts: What Do We Stop Telling in the New Digital Age?
	6.1 Introduction
		6.1.1 New Age, New Narratives
	6.2 AIs and Their Impact On Language: Natural Language Processing (NLP)
		6.2.1 Linguistic Deficiencies in Natural Language Processing (NLP): An Evolving Challenge for AIs
		6.2.2 Typologies of Systems and Programs With Natural Language Processing (NLP)
	6.3 Consequences of Natural Language Processing in Literary Texts: Linguistic Effects
	6.4 Conclusions
	References
Chapter 7 The Deepfake Technique Used for Creative Advertising From a Social Perspective: The Seguimos Hablando Campaign (2019) as a Case Study
	7.1 Introduction
	7.2 An Overview of Prosocial Deepfake Resurrections in Advertising
		7.2.1 Deepfakes: Origin, Definition, and GenAI Technology
		7.2.2 Deepfake Resurrections in Advertising
		7.2.3 GenAI for the Public Good: Prosocial Deepfakes in Advertising
	7.3 Case Study: Seguimos Hablando
		7.3.1 The Crisis of Violence Against Journalists and the Case of Javier Valdez
		7.3.2 #Seguimos Hablando
		7.3.3 Content Analysis of the Valdez Deepfake in Seguimos Hablando (2020)
	7.4 Results of the Analysis of the Message in the Seguimos Hablando 2020 Prosocial Deepfake
	7.5 Conclusions
	Funding
	References
Chapter 8 Mario Kart AI in Education: Bridging Game Design and Pedagogical Strategies
	8.1 Introduction: What Is Mario Kart and AI
		8.1.1 Defining Mario Kart Wii
		8.1.2 Characters, Karts, and Controls
		8.1.3 Strategy and Chance Integration
		8.1.4 Difficulty and Mastery
		8.1.5 Defining Artificial Intelligence (AI) in Video Games
		8.1.6 Human-Like Intelligence
		8.1.7 Challenge
		8.1.8 Dynamic Difficulty Adjustment
	8.2 Overview of AI in Mario Kart Wii
		8.2.1 A Brief Analysis of AI in Mario Kart Wii
		8.2.2 Rubber Banding
		8.2.3 Items
		8.2.4 Dynamic Difficulty Adjustment in Mario Kart Wii
		8.2.5 Character and Kart Combinations, Player Level, and Artificial Choice
		8.2.6 Character and Kart Combinations
		8.2.7 Player Level and Artificial Choice
		8.2.8 Probability Distribution: The Crux of Artificial Autonomy
		8.2.9 Items and Probability Distributions
		8.2.10 Mushrooms
		8.2.11 Bananas and Bob-Ombs
		8.2.12 Miscellaneous Items
		8.2.13 Shells
	8.3 Adaptive Learning in Education: A Theoretical Framework
		8.3.1 Differentiated Instruction
		8.3.2 Teaching Integration of Theory Via Practice
		8.3.3 Diverse Thinking Styles – Destination of the Artificial
		8.3.4 Instructional Design for Learner Differences
		8.3.5 The Foundations of Multimedia Learning
		8.3.6 Multimedia Learning and Personalized Education
		8.3.7 Split-Attention Effect in Multimedia Learning
		8.3.8 Dual-Process Theory and Its Limitations
	8.4 Applicability Across Educational Levels
		8.4.1 Dynamic Difficulty Adjustment and Diverse Approaches to Learning
		8.4.2 Dynamic Difficulty Adjustment in Online Instruction
		8.4.3 Difficulties With Dynamic Difficulty
		8.4.4 Probability Distribution, Diverse Learning Content and Materials
		8.4.5 Probability Distribution and Multimedia Learning
		8.4.6 Problems With Probability Distribution
	8.5 Conclusion
	References
Chapter 9 AI and the Human Need for Emotional Connection
	9.1 Introduction
	9.2 Objectives and Methodology
	9.3 Quantitative Results
	9.4 Qualitative Results
	9.5 Conclusions
	References
Chapter 10 Use of Artificial Intelligence Tools in Communication Companies: Advantages and Disadvantages in the Sector
	10.1 Introduction
		10.1.1 AI Tools Applicable in Commercial Communication
	10.2 Conclusions
	References
Chapter 11 Adaptive AI and Interactive Narrative Possibilities in Media
	11.1 Introduction
	11.2 Artificial Intelligence: A Philosophical Consideration
	11.3 Adaptive Artificial Intelligence
	11.4 Revisiting AI in the Adaptive Narrative Possibilities
	11.5 Ethical Considerations
	11.6 Conclusion
	References
Chapter 12 Local Media in the Age of AI
	12.1 Introduction: Local Media and AI
	12.2 Methodology
	12.3 Results
	12.4 Conclusions
	References
Chapter 13 Automated Journalism in Turkish Media Before the Rise of Generative AI
	13.1 Introduction
		13.1.1 Methodology
	13.2 AI in Practice
	13.3 Discussion
	13.4 Conclusion
	References
Chapter 14 The Interrelation Between Journalism, Artificial Intelligence, and Professional Ethics: Ethical Reflections in the Digital Era
	14.1 Introduction
	14.2 Media and AI
		14.2.1 AI Determinations in the Field of Journalism
		14.2.2 Benefits of AI and Big Data and Their Contribution to Digital Journalism
		14.2.3 Risks Involved in Digital Journalism
	14.3 Deontology and Artificial Intelligence
	14.4 Conclusions
	References
Chapter 15 The Reception of Artificial Intelligence at Film Festivals
	15.1 Introduction
	15.2 Where Do We Come From and Where Are We Going?
	15.3 New Technologies Applied to Cinema
	15.4 Artificial Intelligence at Film Festivals
	15.5 Discussion and Conclusions
	References
Chapter 16 Cinderella Named “Artificial Intelligence”: Media Image of Artificial Intelligence in Alternative Media (Case Study From Slovakia)
	16.1 Introduction
		16.1.1 Public Perception of Artificial Intelligence in Research
	16.2 Description of the Experimental Design and Methodology
		16.2.1 Research Design
		16.2.2 Research Method and Research Sample
	16.3 Results
		16.3.1 The Media Image of the Current Use of AI
		16.3.2 The Media Image of the Future Use of AI
	16.4 Discussion and Future Lines of Investigation
	16.5 Conclusions
	References
Index