Retail Power Plays: From Trading to Brand Leadership

Front Matter....Pages i-xvi
Introduction: From Trading to Brand Leadership....Pages 1-8
Front Matter....Pages 9-9
The Growth of Retail Power and the Brand-building Challenge....Pages 11-32
Are Retail Brands Different from Producer Brands?....Pages 33-52
Back Matter....Pages 53-54
Front Matter....Pages 55-55
Repertoire Retailing: Fashion and Home Lifestyle....Pages 57-70
Proximity Retailing....Pages 71-77
Category Killers....Pages 78-89
Grocery Retailing....Pages 90-107
Back Matter....Pages 108-110
Front Matter....Pages 111-111
Managing Multiplicity: The Detail in Retail....Pages 113-122
Organising for Retail Brand Management....Pages 123-133
Investing in Store Brands....Pages 134-152
Investing in the Brand-Customer Relationship....Pages 153-167
Investing in Brand Integrity....Pages 168-175
Back Matter....Pages 176-180
Front Matter....Pages 181-181
The Financial Services Supermarket....Pages 183-195
The Producer Perspective: Partnerships and Paranoia....Pages 196-210
Back Matter....Pages 211-213
Front Matter....Pages 215-215
Retailing Without Frontiers....Pages 217-227
Multi-business Retailing: Sum and Parts....Pages 228-239
Home Shopping: From Mail Order to the Virtual Mall....Pages 240-250
Summary and Conclusion....Pages 255-269
Back Matter....Pages 251-254
Back Matter....Pages 270-280