Research Regarding the Influence of Social Media on the Quality of Services in the Sharing Economy (Sustainable Management, Wertschöpfung und Effizienz)

Acknowledgements
Abstract
Contents
1 Introduction
2 Conceptual Elements in the Sharing Economy
	2.1 The Study of Quality in the Sharing Economy
		2.1.1 Defining the Sharing Economy
		2.1.2 Defining Quality
		2.1.3 Perspectives with Regards to the Quality Approach
		2.1.4 Quality assessment indicators
		2.1.5 Other Aspects of Quality
		2.1.6 Models of Quality of Services from a Consumer Perspective
	2.2 The Product as a Service Concept
		2.2.1 “The Product as a Service” and Its Advantages
		2.2.2 The Degree of Sustainability of the “Product as a Service”
		2.2.3 Consumer Perception of the “Product as a Service”
		2.2.4 Realities and Trends in this Field
3 The Influence of Social Media on the Quality of Services
	3.1 Definitions and Perspectives for Social Media
		3.1.1 The Evolution of Social Media
		3.1.2 The Relationship between Sustainability and Social Media
		3.1.3 Other Social Media Benefits
		3.1.4 The Impact of Digitization
		3.1.5 The Future of Social Media
	3.2 Social Media Platforms as Support for the Sharing Economy
		3.2.1 Websites
		3.2.2 Blogs and Microblogs
		3.2.3 Vlogs and Podcasts
		3.2.4 Social and Sharing Platforms
		3.2.5 Mobile Applications
	3.3 Main Peer-to-peer Platforms
		3.3.1 Airbnb Business Model
		3.3.2 Uber Business Model
		3.3.3 Bolt Business Model
		3.3.4 Zipcar Business Model
		3.3.5 Other Business Models
	3.4 Advantages of Peer-to-peer Platforms as Business Models
		3.4.1 Collaborative Consumption
		3.4.2 Transparency, Quality and Sustainability
		3.4.3 Attracting Customers/ Users through Social Media
		3.4.4 Social Media—the Best Online Tool for Promotion and Marketing
		3.4.5 Social Media—intermediary of eWOM Communication
		3.4.6 E-commerce and the Trends towards Virtual Markets
	3.5 Negative Aspects Regarding Social Media
		3.5.1 Behavioural Dependence of Social Media
		3.5.2 Emotional Dependence of Social Media
		3.5.3 Reputation and Confidentiality
4 Study of the Relationship between the Consumer—Social Media—Sharing Economy
	4.1 The New Consumer in the Contemporary Economy
		4.1.1 Theoretical Landmarks in Defining the Concept of Consumer
		4.1.2 The New Conscious Consumer
		4.1.3 Consumer Perception of Sustainability and Spirituality
		4.1.4 The Perception of the Conscious Consumer with Regards to the Sharing Economy
		4.1.5 Elements of Analysis with Regards to the Consumer Behaviour
	4.2 Analysis of the Relationship between the Consumer and Service Provider
		4.2.1 Communication and eWOM
		4.2.2 Transparency, Trust and Ethics
		4.2.3 Quality
		4.2.4 Loyalty and Recommendations
	4.3 The Effects of Social Media on the Consumer
		4.3.1 Factors that are Influencing the Conscious Consumer
		4.3.2 Consumer Reaction towards Online Content
		4.3.3 Consumer Reaction with Regards to Online Promotion and Marketing
		4.3.4 Peer-to-peer Platforms, Tools of Influencing the Consumer’s Perception of Quality
		4.3.5 Consumer Reaction in Relation to Other Consumers in Terms of Transparency and Quality on Online Platforms
5 Research Regarding the Connection between Social Media—Sharing Economy—Quality
	5.1 Quantitative Research Regarding the Implications of Peer-to-peer Platforms towards the Consumer
		5.1.1 Research Motivation, Purpose, Objectives
		5.1.2 Research Methodology
		5.1.3 The Survey and Detailed Analysis of the Questionnaire Responses
	5.2 Qualitative Research Regarding Social Media and the Degree of Influence that Social Media has on the Quality of Services
		5.2.1 Description of the Qualitative Method
		5.2.2 The Structure and Size of the Sample
		5.2.3 The Results of the Qualitative Analysis
	5.3 Limitations and Future Directions of the Research
Conclusions
Bibliography