Research on Islamic Business Concepts: Proceedings of the 13th Global Islamic Marketing Conference, October 2022 (Springer Proceedings in Business and Economics)

Preface
Contents
About the Editors
1 Halal Healthcare Tourism in India: The Road Ahead
	1.1 Introduction
	1.2 Medical Tourism
	1.3 Halal Form of Medical Tourism
	1.4 A Brief About Medical Tourism in India
		1.4.1 Cases of Halal-Certified Hospitals in India
	1.5 Opinion Survey of the Experts
	1.6 Conclusion
	References
2 Impulsivity and Entrepreneurial Fear of Failure in a Muslim Society: Some Insights from Startups During Crises in an Emerging Market Economy
	2.1 Introduction
	2.2 Literature Review
		2.2.1 Impulsivity and Subjective Vitality
		2.2.2 Entrepreneurial Fear of Failure and Entrepreneurial Outcomes
		2.2.3 Impulsivity and Fear of Failure
	2.3 Methodology
		2.3.1 The Sample, Data Collection, and Questionnaire Development
		2.3.2 The Sample’s Characteristics
	2.4 Results
		2.4.1 Common Method Bias
		2.4.2 The Measurement Model
		2.4.3 The Structural Model
	2.5 Discussion
	2.6 Conclusions
		2.6.1 Further Research
	References
3 Self-regulating Behavior in Social Media Use Among Malaysian Muslim Consumers
	3.1 Introduction
	3.2 Literature Review
		3.2.1 Social Media
	3.3 Methodology
	3.4 Findings
		3.4.1 Awareness of Ethical Codes Related to Social Media Use
		3.4.2 Self-regulating Behavior in Social Media Use
		3.4.3 Technical Mechanism
		3.4.4 Good Ethical Practices
		3.4.5 Value-Driven Approach
		3.4.6 Tabayyun: Self-regulating Mechanism from Islamic Perspective
		3.4.7 Parents as Role Models
		3.4.8 Other Contextual Values
	3.5 Discussion and Implication
	3.6 Conclusion
	References
4 Bridging Maqasid Al-Shariah, Maslow’s Hierarchy of Needs Theory to Flexible Working Arrangements (FWAs), Quality of Life
	4.1 Introduction
		4.1.1 Islamic versus Conventional View on Work and Quality of Life
		4.1.2 Flexible Working Arrangements and Quality of Life
	4.2 Maqasid Al-Shariah and Maslow’s Needs of Theory
		4.2.1 Maslow’s Needs of Theory
		4.2.2 Maqasid Shariah
		4.2.3 Differences between Maqasid Al-Shariah and Maslow’s Hierarchy of Needs Theory
		4.2.4 Bridging Maqasid Al-Shariah and Flexible Work in Attaining a Quality of Life
	4.3 Conclusion
	References
5 Determining Factors Affecting Muslim Customer Purchase Intention to Shop Skincare Online: A Study in Indonesia
	5.1 Introduction
	5.2 Literature Review
		5.2.1 S–O–R Theory (Stimulus–Organism–Response)
		5.2.2 Prospect Theory
		5.2.3 Information Quality of Online Reviews
		5.2.4 Interface Quality of e-Marketplace
		5.2.5 Customer Trust
		5.2.6 Customer Enjoyment
		5.2.7 Risks
		5.2.8 Customer Purchase Intention
	5.3 Methods
		5.3.1 Research Instrument Design
		5.3.2 Data Analysis Technique
		5.3.3 Population and Data Collection
	5.4 Results
		5.4.1 Demographic Data of Respondents
		5.4.2 Measurement Model Testing (Outer Model)
		5.4.3 Structural Model Testing
	5.5 Discussion
	5.6 Conclusions
	References
6 Perceptions of Halal: Students Reflections from a Field Trip to a Trade Show
	6.1 Introduction
	6.2 Why Field Trips?
	6.3 The Field Trip
	6.4 Methodology and Findings
		6.4.1 Pre-visit: Positive and Negative Concerns
		6.4.2 Post-visit Reflections
	6.5 Discussion and Conclusion
	References
7 Integrated Effects of Marketing Stimuli on Customer Loyalty in Palestine Grocery Supply-Chain: Does Satisfaction Perform Mediating Role?
	7.1 Introduction
	7.2 Literature Review
		7.2.1 Customer Loyalty
		7.2.2 Customer Satisfaction
		7.2.3 Service Quality
		7.2.4 Relationship Marketing
		7.2.5 Branding and Brand Strategy
	7.3 Methodology
	7.4 Analysis and Discussion
		7.4.1 Assessing Specified Measurement Model
		7.4.2 Assessing Structural Equation Modeling (SEM)
		7.4.3 Reliability and Validity
		7.4.4 Hypotheses Testing
	7.5 Conclusion
	7.6 Implications and Recommendation
	7.7 Limitations and Direction of Future Research
	References
8 Is Customer Perceived Value Impact on Bank Products Loyalty in Bangladesh? Investigate the Intervening Role of Satisfaction
	8.1 Introduction
	8.2 Literature Review
		8.2.1 Theoretical Foundation
		8.2.2 Perceived Value
		8.2.3 Customer Satisfaction
		8.2.4 Customer Loyalty
	8.3 Hypothesis Development
		8.3.1 Perceived Value and Customer Satisfaction
		8.3.2 Perceived Value and Customer Loyalty
		8.3.3 Satisfaction and Customer Loyalty
		8.3.4 Perceived Value, Customer Satisfaction, and Customer Loyalty
		8.3.5 Conceptual Framework of the Study
		8.3.6 Research Methodology
	8.4 Results and Discussion
		8.4.1 Demographic Profile
		8.4.2 Exploratory Factor Analysis (EFA)
		8.4.3 Measurement Model
		8.4.4 Testing Hypotheses
		8.4.5 Mediation
	8.5 Discussion
	8.6 Conclusion and Implications
	References
9 Impact of Internal Marketing on Organizational Performance: The Moderating Role of Employee Commitment
	9.1 Introduction
	9.2 Literature Review and Hypotheses Development
		9.2.1 Organization Vision and Performance
		9.2.2 Rewards and Compensation with Performance
		9.2.3 Development and Training with Performance
		9.2.4 The Moderating Role of Employee Commitment
	9.3 Methodology
		9.3.1 Demographic Analysis
	9.4 Analysis and Results
		9.4.1 Measurement Model
		9.4.2 Structural Model
	9.5 Discussion, Implications, and Conclusions
	9.6 Future Studies
	References
10 Corporate Entrepreneurship and Organizational Success: Strategic Flexibility as a Mediator in the Jordanian Pharmaceutical Industry
	10.1 Introduction
	10.2 Literature Review
		10.2.1 Corporate Entrepreneurship
		10.2.2 Strategic Flexibility
		10.2.3 Organizational Success
		10.2.4 The Relationship Between Variables
		10.2.5 Research Model
	10.3 Research Model
		10.3.1 Research Methods and Design
		10.3.2 Population and Sample
		10.3.3 Data Collection Method
		10.3.4 Measurement Tool
	10.4 Results
		10.4.1 Profile of Respondents
		10.4.2 Descriptive Analysis
		10.4.3 Measurement Model (Confirmatory Factor Analysis)
	10.5 CFA of Independent Variables
	10.6 CFA of the Dependent and the Mediator Variables
	10.7 Construct Validity and Composite Reliability
	10.8 Assessment of Discriminant Validity
		10.8.1 Testing the Hypotheses
	10.9 Testing of Direct Effect Main Hypotheses
	10.10 Testing Direct Effect Sub-Hypotheses
	10.11 Discussion
		10.11.1 Summary of Findings
		10.11.2 Theoretical Implication
		10.11.3 Practical Implication
		10.11.4 Suggestions for Further Research
		10.11.5 Conclusion
		10.11.6 Research Recommendation
	References
11 Organizational Justice, Employee Empowerment, and Innovative Behavior in the Post-COVID Era: Evidence from SMEs in a Majority-Muslim Country
	11.1 Introduction
	11.2 Literature Review
		11.2.1 Innovative Behavior in the Workplace
		11.2.2 Employee Empowerment
		11.2.3 Organizational Justice
	11.3 Hypothesis Development
		11.3.1 Procedural Justice and Empowerment
		11.3.2 Distributive Justice and Empowerment
		11.3.3 Interactional Justice and Empowerment
		11.3.4 Informational Justice and Empowerment
		11.3.5 The Mediating Effect of Empowerment
	11.4 Methods
		11.4.1 Conceptual Model
		11.4.2 Measurements
		11.4.3 Data Collection and Sample
	11.5 Analysis and Results
		11.5.1 Measurement Model
		11.5.2 Structural Model
	11.6 Conclusions and Implications
		11.6.1 Conclusions
		11.6.2 Theoretical Implications
		11.6.3 Practical Implications
	11.7 Limitations and Further Research
	References
12 Mapping and Visualization of Bitcoin Future Trends
	12.1 Introduction and Literature Review
	12.2 Methodology
	12.3 Results
		12.3.1 Publication Capacity and Trends Towards an Increase in Bitcoin Research Have Evolved
		12.3.2 Top Authors and Journals
		12.3.3 Collaboration Nations in Publishing
	12.4 Discussion
		12.4.1 Bibliometric Analysis: Mapping and Visualizing
	12.5 Keyword Co-occurrence Analysis
		12.5.1 Current and Future Trends Related to Bitcoin
	12.6 Conclusion
	References
13 Understanding Attitude Towards Entrepreneurial Intention Among Asnaf Gen Z in Sabah
	13.1 Introduction
	13.2 Background Research
	13.3 Literature Research
		13.3.1 Generation Z
		13.3.2 Need for Achievement and Attitude Towards Entrepreneurship Intention
		13.3.3 Innovativeness and Attitude Towards Entrepreneurship Intention
		13.3.4 Proactive and Attitude Towards Entrepreneurship Intention
		13.3.5 Locus of Control Attitude Towards Entrepreneurship Intention
		13.3.6 Risk-Taking Attitude Towards Entrepreneurship Intention
		13.3.7 The Influence of Attitudes on Entrepreneurial Intention
	13.4 Methodology
	13.5 Data Analysis
		13.5.1 Respondents’ Profile
	13.6 Validity and Reliability
	13.7 Structural Model
	13.8 Discussion
	13.9 Conclusion
	References
14 Marketing Strategy and Customer Lifetime Value in Our Current Time of Uncertainty and Distress—A Dynamic Industry Equilibrium Approach
	14.1 Introduction
	14.2 An Era or Economic and Geo-Political Turmoil
	14.3 Our Approach
	14.4 Related Literature
	14.5 An Equilibrium Model of Customer Lifetime Value Strategies
	14.6 The Computational Experiment
	14.7 Discussion and Further Research
	14.8 Conclusions
	References
15 Educational and Working Status of Unorganized Sector Laborers with Special Reference to Women
	15.1 Introduction
		15.1.1 Objectives
	15.2 Literature Review
	15.3 Research Methodology and Data Collection
	15.4 Data Analysis and Interpretation
	15.5 Important Findings
	15.6 Conclusion
	References
16 Towards Healthy and Immunity World: Awareness and Consumption of Millets and Millet-Based Products
	16.1 Introduction
		16.1.1 Statement of the Problem
		16.1.2 Research Question
		16.1.3 Study Objectives
		16.1.4 Hypothesis
	16.2 Review of Literature
	16.3 Methodology
	16.4 Data Analysis
		16.4.1 Impact of Covid 19 on Millet Buying Behaviour
		16.4.2 Hypothesis Testing
		16.4.3 Health Benefit and Intention to Consume Millet and Millet-Based Products
		16.4.4 Word of Mouth and Intention to Consume Millet and Millet-Based Products
		16.4.5 Advertisement and Intention to Consume Millet and Millet-Based Products
		16.4.6 Brand Awareness and Intention to Consume Millet and Millet-Based Products
		16.4.7 Ease of Availability and Intention to Consume Millet and Millet-Based Products
		16.4.8 Environment Concerns and Intention to Consume Millet and Millet-Based Products
	16.5 Conclusion
	16.6 Implications
	References
17 Ta’awun and Human Resource Practices as SMEs’ Marketing Agility Enablers
	17.1 Introduction
	17.2 Literature Review
		17.2.1 Dynamic Capability and Marketing Agility (MA)
		17.2.2 MA Enablers Flor
		17.2.3 Human Resource Practices (HRPs): The Internal Enabler
	17.3 Data Collection and the Samples
		17.3.1 Instrument and Measurement Model
	17.4 Results and Discussion
	17.5 Conclusion and Implications
	References
18 Hedonistic Personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City
	18.1 Introduction
	18.2 Statement of the Problem
	18.3 Objectives of the Research
	18.4 Literature Review
	18.5 Research Methodology
		18.5.1 Sampling Design
		18.5.2 Data Collection Design
		18.5.3 Statistical Tools
		18.5.4 Hypothesis
	18.6 Data Analysis and Interpretation
		18.6.1 Demographic Profile of Respondents
		18.6.2 Analysis and Interpretation
	18.7 Discussion and Conclusion
	18.8 Limitations and Future Directions
	References
19 A Study to Assess the Impact of Demographic Factors on Narcissist, Hedonistic, and Sadistic Personality Disorder on Youth Watching Cosmetics Advertisements
	19.1 Introduction
	19.2 Literature Review
	19.3 Research Methodology
		19.3.1 Objectives
		19.3.2 Population
		19.3.3 Sample
		19.3.4 Methodology
		19.3.5 Sample Size
		19.3.6 Data Collection Design
		19.3.7 Statistical Tools
		19.3.8 Hypothesis
	19.4 Analysis and Interpretation
		19.4.1 One Way ANOVA
	19.5 Discussion and Conclusion
	References
20 Islamic Value and Organizational Ethics: A Systematic Literature Review
	20.1 Introduction
	20.2 Research Methodology
		20.2.1 Review Strategy
		20.2.2 Selection and Assessment
		20.2.3 Analysis
	20.3 Research Results and Discussion
		20.3.1 Quantitative Analysis
		20.3.2 Qualitative Analysis
	20.4 Research Contributions and Managerial Implications
	20.5 Conclusions and Avenue for Future Research
	References
21 Fibonacci Trading Strategy
	21.1 Introduction and Literature Review
	21.2 Methodology
		21.2.1 Fibonacci Ratios
		21.2.2 Fibonacci Trading Strategy
		21.2.3 Fibonacci Levels
	21.3 Fibonacci Extensions, Expansions, and Projection
	21.4 Computation and Application of Fibonacci Ratios in Trading
	21.5 Fibonacci Convergence or Confluence
	21.6 Conclusions and Recommendations
	References
22 An Empathetic Elucidating on Females Merchandising Behavioral Approach
	22.1 Introduction
	22.2 Literature Review
	22.3 Research Design
		22.3.1 Statement of the Problem
		22.3.2 Objectives
	22.4 Results and Discussions
		22.4.1 Objective-1
	22.5 Multiple Regression
	22.6 Objective-2
	22.7 Validity Concerns
	22.8 Sem Model
		22.8.1 There is a Direct Relationship Between
		22.8.2 There is an Indirect Relationship Between
	22.9 Conclusion
	References
23 East, West and the New World Order: Point of View
	23.1 Introduction
	23.2 Methodology
		23.2.1 Study Assumptions and Limitations
		23.2.2 Data Description
	23.3 Conclusion
	References