Research Methodologies for Business Management

Cover
Half Title
Endorsement
Title Page
Copyright Page
Table of Contents
Tables
Preface
Acknowledgements
1 Advances in Business Management Research Methodology
	Introduction
	Learning Objectives
	What Is Research?
	Access to Data
	Mixed Methods Research
	Research Designs
	Innovation in Research Methods
	Large-Scale Research Projects
	Methodological Appendices
	Theory Development
	Credibility of Scientific Findings
	Guidelines
	Developing Expertise
	Pitch
	Checklist
	Conclusion
	Review Questions
	Suggested Activities
	Web Exercise
	Multiple Choice Questions
	References
2 Levels of Analysis in Business Management Research
	Introduction
	Learning Objectives
	Usage of Different Levels of Analysis
	Self-Awareness
	Thematic Analysis
	Writing a Research Proposal
	Types of Research Approaches
		Exploratory Research
		Descriptive Research
		Theoretical Research
		Experimental Research
		Simulation Research
		Analytical Research
		Creative Research
	Theory-Driven Research
	Participant-Centred Approach
	Recognition of Power Dynamic and Social Location
	Choosing a Field Site
	Memory Work
	Guidelines
	Developing Expertise
	Pitch
	Checklist
	Conclusion
	Review Questions
	Suggested Activities
	Debate Question
	Web Exercise
	Multiple Choice Questions
	References
3 Designing Effective Business Management Research Studies
	Introduction
	Finding Information
	Developing Conceptual Articles
	Productivity in Academic Writing
	References
	Peer Review
	The Process of Writing
	Guidelines
	Developing Expertise
	Quality of Scholarship
	Pitch
	Different Types of Title
	Structure of a Research Paper
	Checklist
	Conclusion
	Review Questions
	Suggested Activity
	Web Exercise
	Multiple Choice Questions
	References
4 Qualitative Business Management Research Methodologies
	Introduction
	Learning Objectives
	Qualitative Data
	Reason for Qualitative Research
	Qualitative Research Philosophy
	Qualitative Data Analysis
	Qualitative Data Collection
	Case Studies
	Ethnography
	Participant-Centred Approach
	Netnography
	Guidelines
	Pitch
	Checklist
	Conclusion
	Review Questions
	Suggested Activity
	Web Exercise
	Multiple Choice Questions
	References
5 Conducting Interviews and Focus Groups
	Introduction
	Learning Objectives
	Interviewing Techniques
	Obtaining Contextual Information
	Open-ended Questions
	Interviewing Through Verbal Histories
	Group Interviews
	Telephone Interviews
	Email Interviews
	Go-along Interviews
	Focus Groups
	Guidelines
	Pitch
	Checklist
	Conclusion
	Review Questions
	Web Exercise
	Multiple Choice Questions
	References
6 Qualitative Data Analysis
	Introduction
	Learning Objectives
	Role of Qualitative Research
	Data Analysis
	Coding Data
	Gioia Methodology
	Manual Content Analysis
	Social Listening Analysis
	Using Drawings in Research
	Using Photographs in Research
	Guidelines
	Pitch
	Checklist
	Conclusion
	Review Questions
	Suggested Activity
	Web Exercise
	Multiple Choice Questions
	References
7 Quantitative Business Management Research Methodologies
	Introduction
	Learning Objectives
	Surveys and Questionnaire Design
	Analytics
	Experiments
	Bias in Research Studies
	Social Network Analysis
	Structural Equation Modelling
	Cognitive Mapping
	Fuzzy Set Qualitative Comparative Analysis
	Guidelines
	Developing Expertise
	Pitch
	Checklist
	Conclusion
	Review Questions
	Suggested Activities
	Web Exercise
	Multiple Choice Questions
	References
8 Bibliometrics and Literature Reviews in Business Management
	Introduction
	Learning Objectives
	Systematic Literature Reviews
	How to Conduct a Literature Review
	Critical Literature Reviews
	Meta Analysis
	Bibliometrics
	Pitch
	Guidelines
	Developing Expertise
	Checklist
	Conclusion
	Review Questions
	Suggested Activity
	Web Exercise
	Multiple Choice Questions
	References
9 United Nations Sustainable Development Goals and Research Engagement
	Introduction
	Learning Objectives
	Sustainable Development Goals
		No Poverty
		Zero Hunger
		Good Health and Wellbeing
		Quality Education
		Gender Equality
		Clean Water and Sanitation
		Affordable and Clean Energy
		Decent Work and Economic Growth
		Industry, Innovation and Infrastructure
		Reduced Inequalities
		Sustainable Cities and Communities
		Responsible Consumption and Production
		Climate Action
		Life Below Water
		Life On Land
		Peace, Justice and Strong Institutions
	Partnerships for the Goals
	Checklist
	Research Engagement and Impact
	Engaging in Impactful Research
	Academic Entrepreneurship
	Guidelines
	Developing Expertise
	Pitch
	Suggested Activities
	Web Exercise
	Conclusion
	Review Questions
	Multiple Choice Questions
	References
10 Artificial Intelligence and Machine Learning
	Introduction
	Learning Objectives
	Origins of Artificial Intelligence
	Digital Transformation of Research
	Artificial Intelligence and Human Interaction
	Types of Digital Technologies
	Machine Learning
	Immersive Technologies
	Storytelling
	Neurophysiological Research Methods
		EEG and ERP
		fMRI
		fNIRS
		MEG
		PET
		SST
		TMS
	Biological Research Methods
		Eye Tracking
		Facial Expression
		Skin Conductance Response
		Heart Rate
	Guidelines
	Developing Expertise
	Pitch
	Checklist
	Conclusion
	Review Questions
	Suggested Activity
	Web Exercise
	Multiple Choice Questions
	References
Index