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دانلود کتاب Research Methodologies for Business Management
دانلود کتاب روش تحقیق برای مدیریت بازرگانی
مشخصات کتاب
Research Methodologies for Business Management
ویرایش:
نویسندگان: Vanessa Ratten
سری:
ISBN (شابک) : 103232337X, 9781032323374
ناشر: Routledge
سال نشر: 2023
تعداد صفحات: 158
[159]
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 6 Mb
قیمت کتاب (تومان) : 38,000
در صورت تبدیل فایل کتاب Research Methodologies for Business Management به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب روش تحقیق برای مدیریت بازرگانی نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
توضیحاتی در مورد کتاب روش تحقیق برای مدیریت بازرگانی
توضیحاتی درمورد کتاب به خارجی
Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in a seamless, unified manner.
The book offers up-date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of business management. It also goes over the use of machine learning and other technological advances like AI in research and data collection, as well as how the United Nations sustainable development goals are being considered by researchers.
This book will help business management students and junior researchers quickly build an essential base of knowledge and gain a strategic advantage in publishing and reviewing business related research.
فهرست مطالب
Cover Half Title Endorsement Title Page Copyright Page Table of Contents Tables Preface Acknowledgements 1 Advances in Business Management Research Methodology Introduction Learning Objectives What Is Research? Access to Data Mixed Methods Research Research Designs Innovation in Research Methods Large-Scale Research Projects Methodological Appendices Theory Development Credibility of Scientific Findings Guidelines Developing Expertise Pitch Checklist Conclusion Review Questions Suggested Activities Web Exercise Multiple Choice Questions References 2 Levels of Analysis in Business Management Research Introduction Learning Objectives Usage of Different Levels of Analysis Self-Awareness Thematic Analysis Writing a Research Proposal Types of Research Approaches Exploratory Research Descriptive Research Theoretical Research Experimental Research Simulation Research Analytical Research Creative Research Theory-Driven Research Participant-Centred Approach Recognition of Power Dynamic and Social Location Choosing a Field Site Memory Work Guidelines Developing Expertise Pitch Checklist Conclusion Review Questions Suggested Activities Debate Question Web Exercise Multiple Choice Questions References 3 Designing Effective Business Management Research Studies Introduction Finding Information Developing Conceptual Articles Productivity in Academic Writing References Peer Review The Process of Writing Guidelines Developing Expertise Quality of Scholarship Pitch Different Types of Title Structure of a Research Paper Checklist Conclusion Review Questions Suggested Activity Web Exercise Multiple Choice Questions References 4 Qualitative Business Management Research Methodologies Introduction Learning Objectives Qualitative Data Reason for Qualitative Research Qualitative Research Philosophy Qualitative Data Analysis Qualitative Data Collection Case Studies Ethnography Participant-Centred Approach Netnography Guidelines Pitch Checklist Conclusion Review Questions Suggested Activity Web Exercise Multiple Choice Questions References 5 Conducting Interviews and Focus Groups Introduction Learning Objectives Interviewing Techniques Obtaining Contextual Information Open-ended Questions Interviewing Through Verbal Histories Group Interviews Telephone Interviews Email Interviews Go-along Interviews Focus Groups Guidelines Pitch Checklist Conclusion Review Questions Web Exercise Multiple Choice Questions References 6 Qualitative Data Analysis Introduction Learning Objectives Role of Qualitative Research Data Analysis Coding Data Gioia Methodology Manual Content Analysis Social Listening Analysis Using Drawings in Research Using Photographs in Research Guidelines Pitch Checklist Conclusion Review Questions Suggested Activity Web Exercise Multiple Choice Questions References 7 Quantitative Business Management Research Methodologies Introduction Learning Objectives Surveys and Questionnaire Design Analytics Experiments Bias in Research Studies Social Network Analysis Structural Equation Modelling Cognitive Mapping Fuzzy Set Qualitative Comparative Analysis Guidelines Developing Expertise Pitch Checklist Conclusion Review Questions Suggested Activities Web Exercise Multiple Choice Questions References 8 Bibliometrics and Literature Reviews in Business Management Introduction Learning Objectives Systematic Literature Reviews How to Conduct a Literature Review Critical Literature Reviews Meta Analysis Bibliometrics Pitch Guidelines Developing Expertise Checklist Conclusion Review Questions Suggested Activity Web Exercise Multiple Choice Questions References 9 United Nations Sustainable Development Goals and Research Engagement Introduction Learning Objectives Sustainable Development Goals No Poverty Zero Hunger Good Health and Wellbeing Quality Education Gender Equality Clean Water and Sanitation Affordable and Clean Energy Decent Work and Economic Growth Industry, Innovation and Infrastructure Reduced Inequalities Sustainable Cities and Communities Responsible Consumption and Production Climate Action Life Below Water Life On Land Peace, Justice and Strong Institutions Partnerships for the Goals Checklist Research Engagement and Impact Engaging in Impactful Research Academic Entrepreneurship Guidelines Developing Expertise Pitch Suggested Activities Web Exercise Conclusion Review Questions Multiple Choice Questions References 10 Artificial Intelligence and Machine Learning Introduction Learning Objectives Origins of Artificial Intelligence Digital Transformation of Research Artificial Intelligence and Human Interaction Types of Digital Technologies Machine Learning Immersive Technologies Storytelling Neurophysiological Research Methods EEG and ERP fMRI fNIRS MEG PET SST TMS Biological Research Methods Eye Tracking Facial Expression Skin Conductance Response Heart Rate Guidelines Developing Expertise Pitch Checklist Conclusion Review Questions Suggested Activity Web Exercise Multiple Choice Questions References Index
