Reputation Management

Front Matter....Pages i-vii
Front Matter....Pages 1-1
Corporate Reputation: An Introduction to a Complex Construct....Pages 3-16
Reputation Management....Pages 17-20
Front Matter....Pages 21-21
Overview....Pages 23-25
How to Approach Reputation....Pages 27-30
Reputation: A Sociological View....Pages 31-45
Identity, Image and Reputation....Pages 47-58
Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?....Pages 59-73
Reputation in Relationships....Pages 75-88
Front Matter....Pages 89-89
Overview....Pages 91-92
How to Measure Reputation....Pages 93-98
Challenges in Measuring Corporate Reputation....Pages 99-110
Measuring Media Corporate Reputations....Pages 111-125
Reputation Management in Different Stakeholder Groups....Pages 127-149
Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion....Pages 151-161
Financial Impacts of Corporate Reputation....Pages 163-178
Front Matter....Pages 179-179
Overview....Pages 181-182
How to Manage Reputation....Pages 183-188
Integrated Reputation Analysis at Daimler....Pages 189-200
Reputation Management at Coca-Cola and Beyond....Pages 201-214
Corporate Reputation and Stock Market Behavior....Pages 215-229
Front Matter....Pages 231-231
Overview....Pages 233-234
Future Trends of Corporate Reputation Management....Pages 235-238
Corporate Reputation Risk: Creating an Audit Trail....Pages 239-255
Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative....Pages 257-265
Personalization of Corporate Coverage....Pages 267-289
Back Matter....Pages 291-297