Redesigning English: New Texts, New Identities (English Language)

HALF-TITLE......Page 1
TITLE......Page 5
COPYRIGHT......Page 6
CONTENTS......Page 8
INTRODUCTION......Page 11
1.2 ENGLISH, NEWS AND TIME......Page 13
Orientation......Page 16
Labov’s definition of narrative......Page 17
Evaluation, resolution and coda......Page 19
The way it was......Page 20
1.3 DISCOURSE STRUCTURE OF NEWS ENGLISH......Page 21
Activity 1.5......Page 24
Activity 1.6......Page 25
Authoring......Page 26
Heteroglossia in news English......Page 27
Embedding in the news text......Page 28
Prefabricated text......Page 29
How journalists use sources......Page 30
1.6 TIME AND TECHNOLOGY IN NEWS ENGLISH......Page 31
Reading A  EXTRACT I FROM ‘WHEN? DEADLINES, DATELINES, AND HISTORY’......Page 35
Reading B  EXTRACT 2 FROM ‘WHEN? DEADLINES, DATELINES, AND HISTORY’......Page 36
Reading C  EXTRACT FROM ‘WHY AND HOW? THE DARK CONTINENT OF AMERICAN JOURNALISM’......Page 38
Reading D  TIME, SPACE AND TELEVISION COMMENTARY......Page 40
Replay talk and the shared ‘now’......Page 41
References......Page 43
2.1 INTRODUCTION......Page 45
Visual and verbal literacies: the impact of technology......Page 46
Activity 2.1......Page 47
Comment......Page 48
Culture, language and ‘seeing’......Page 49
Activity 2.2......Page 50
Comment......Page 51
Activity 2.3......Page 52
Comment......Page 53
Activity 2.5......Page 56
Visual alliteration?......Page 57
Visual puns......Page 58
2.3 SOME ELEMENTS OF ENGLISH VISUAL GRAMMAR......Page 60
Direct and indirect address......Page 62
Given-new structures......Page 63
Vectors: visual transitivity?......Page 64
Modality: visualizing the ‘real’......Page 67
Activity 2.6......Page 68
2.4 VISUAL NARRATIVES......Page 69
Creating a visual narrative......Page 70
Visual deixis?......Page 73
Portraying interpersonal relationships......Page 74
Activity 2.7......Page 76
Closure: making the viewer do the work......Page 77
Activity 2.8......Page 80
2.5 MOVING ENGLISH: THE VISUAL LANGUAGE OF FILM......Page 81
2.6 CONCLUSION......Page 82
The complexity of audience address......Page 84
Heteroglossia in the text......Page 85
The legal restrictions......Page 86
The importance of visual design......Page 87
Typographic design......Page 88
Wine label typography......Page 89
Reading B  References......Page 90
Ideational meaning in the moving image......Page 91
Dynamicizing the interpersonal......Page 96
Dynamicizing distance and angle......Page 97
Address......Page 101
The modality of motion......Page 102
Spatial and temporal textuality......Page 103
Conclusion: ‘interest’......Page 109
References......Page 110
The Internet technology......Page 114
Comment......Page 116
Activity 3.2 Minorities on the Internet......Page 117
Comment......Page 118
Comment......Page 119
English language and new communications technologies......Page 120
Who experiences the global village?......Page 122
Comment......Page 126
The hypertext—making English texts dynamic......Page 137
The World Wide Web......Page 138
3.5 NEW TEXTS, NEW SUBJECTIVITY......Page 140
Comment......Page 141
Synchronous Internet communication......Page 142
Comment......Page 143
3.6 ‘IMAGINED COMMUNITIES’......Page 144
Mediating nationality......Page 145
Doing nationality on-line......Page 147
3.7 CONCLUSION......Page 148
Reading A  ‘I FELL INTO THE SAFETY NET’......Page 149
Reading B  ALL THE NEWS THAT FITS ON SCREEN......Page 150
[Electronic message services]......Page 151
Electronic communities......Page 152
References......Page 154
4.1 INTRODUCTION......Page 155
Some markers of informal English......Page 156
Informal English in the public and professional domain......Page 158
Activity 4.2......Page 159
4.3 THE MARKETIZATION OF ENGLISH......Page 161
The English of sales......Page 162
Comment......Page 164
Multimodal sales techniques......Page 165
The marketization of official English......Page 166
Resisting the sales pitch......Page 171
Activity 4.7......Page 172
4.4 DESIGNING THE LANGUAGE OF EMPLOYEES: ‘SPEAKING ANOTHER LANGUAGE’ AT WORK......Page 174
4.5 CONCLUSION......Page 178
Reading A  EXTRACT FROM VERBAL HYGIENE......Page 179
References......Page 183
‘Kampong Days 1965’: a commercial advertisement......Page 184
The House-hunters’: a public-information advertisement......Page 186
Advertising techniques......Page 190
Reading C  THE MARKETIZATION OF PUBLIC DISCOURSE: THE UNIVERSITIES......Page 191
References......Page 193
5.1 INTRODUCTION......Page 194
5.2 THE UTOPIAN DREAM AND THE GLOBAL RISE OF ENGLISH......Page 195
C.K.Ogden’s Basic English......Page 199
Activity 5.1......Page 202
The emergence of English as an international language......Page 203
The world hierarchy of languages......Page 204
Endangered languages......Page 209
5.4 ENGLISH AND THE CREATION OF SOCIAL INEQUALITY......Page 212
English proficiency testing and immigration to western countries......Page 217
5.5 ENGLISH AND COMMUNICATIONS MEDIA......Page 218
The development of the telegraph......Page 219
Development of global media......Page 222
Media and the construction of national cultures......Page 224
Comment......Page 225
Comment......Page 226
Activity 5.7......Page 227
5.6 CONCLUSION......Page 228
Reading A  LANGUAGE LOSS IN AUSTRALIAN ABORIGINAL LANGUAGES......Page 229
Icons of the products of the educational system......Page 230
Reading C  CANADA AND THE STREAMING OF IMMIGRANTS......Page 234
References......Page 235
The new media order......Page 236
Reading E  ENGLISH IN SWEDEN IN THE AGE OF SATELLITE TELEVISION......Page 238
Knowledge of English in Sweden and Europe......Page 240
References......Page 243
Reading F  DUBBING AMERICAN IN ITALY......Page 244
References......Page 247
REFERENCES......Page 248
ACKNOWLEDGEMENTS......Page 253
INDEX......Page 255