Ready, Set, Go! The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon

Title......Page 2
Table of Contents......Page 3
Copyright......Page 5
About the Authors......Page 6
Acknowledgements......Page 8
INTRODUCTION......Page 9
Part 1 – What Is Right For You?......Page 11
CHAPTER 1 – Getting Started......Page 12
CHAPTER 2 – The American Dream......Page 18
Part 2 – Planning......Page 21
CHAPTER 3 –New Business Checklist......Page 22
CHAPTER 4 – How to Pick the Right Location......Page 28
CHAPTER 5 – How to Negotiate Your Lease......Page 33
CHAPTER 6 – Your Legal & Financial Team......Page 38
CHAPTER 7 – Choosing a Business Structure......Page 45
CHAPTER 8 – Setting Up Your Business Checking Account......Page 50
CHAPTER 9 – Licenses & Permits to Start Your Business......Page 54
CHAPTER 10 – Designing & Space-Planning Your Salon......Page 57
CHAPTER 11 – Pricing Your Salon Furniture & Equipment......Page 71
CHAPTER 12 – Your Retail Zone......Page 78
CHAPTER 13 – Used Salon Furniture & Equipment—Getting Creative......Page 83
CHAPTER 14 – Selecting the Right Architect & Contractor......Page 85
CHAPTER 15 – The Construction Phase......Page 89
CHAPTER 16 – Computerizing Your Salon......Page 93
CHAPTER 17 – Credit Card Processing—Selecting the Right Partner......Page 107
CHAPTER 18 – Choosing a Phone System for Your Salon......Page 111
CHAPTER 19 – The Name Game—Why Your Business Name Is Important......Page 114
CHAPTER 20 – Business Insurance—Why You Need It!......Page 118
CHAPTER 21 – The Color of Money—What Color Is Your Business?......Page 122
CHAPTER 22 – The Importance of Signage......Page 126
Part 3 – Financing......Page 129
CHAPTER 23 – Startup Expense Worksheet......Page 130
CHAPTER 24 – The Money Hunt......Page 132
Part 4 – Sales & Marketing......Page 143
CHAPTER 25 – Choosing Beauty Products to Sell......Page 144
CHAPTER 26 – Salon Menu Designed for Profit......Page 147
CHAPTER 27 – Web Presence & Social Marketing......Page 151
CHAPTER 28 – Effective Salon Promotions & Loyalty Programs......Page 160
Part 5 – Customer Relations......Page 165
CHAPTER 29 – Your Mission Statement......Page 166
CHAPTER 30 – Developing the Salon Culture......Page 168
CHAPTER 31 – Tipping......Page 172
CHAPTER 32 – Customers Have Feelings Too......Page 176
Part 6 – Hiring......Page 180
CHAPTER 33 – How to Hire Quality Service Providers for Your Salon......Page 181
CHAPTER 34 – The Importance of a Gatekeeper......Page 186
CHAPTER 35– People Skills for Profitability—at Your Front Desk......Page 190
Part 7 – Almost Open......Page 194
CHAPTER 36 – The Transition—The Controversial Exit......Page 195
CHAPTER 37 – The Open House......Page 199
Part 8 – The Existing Salon......Page 202
CHAPTER 38 – Buying an Existing Salon......Page 203
CHAPTER 39 – Booth Renting......Page 209
CHAPTER 40 – The Facelift—Remodeling Your Existing Salon......Page 213
Part 9 – Year One & Beyond......Page 230
CHAPTER 41 – Surviving the First Year—What to Expect & How to Adjust......Page 231
CHAPTER 42 – Successful Retail......Page 234
CHAPTER 43 – Keep It Clean......Page 242
CHAPTER 44 – Going Green......Page 246
CHAPTER 45 – Energy-Saving Tips......Page 249
CHAPTER 46 – Design Professionals Discuss Startup Mistakes......Page 252
CHAPTER 47 – Good Reasons for Moving Your Salon......Page 254
CHAPTER 48 – Building Your Business to “Sell”......Page 257
Part 10 – Appendices......Page 260
APPENDIX 1 – Timeline......Page 261
APPENDIX 2 – Glossary......Page 264
Works Cited......Page 265
Special Thanks......Page 266