Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Marketing Models and Marketing Research Methods --
Implementing the Pareto/NBD Model: A User-Friendly Approach / Albert C. Bemmaor, Nicolas Glady, Daniel Hoppe --
The Consistency Adjustment Problem of AHP Pairwise Comparison Matrices / Dominic Gastes, Wolfgang Gaul --
Choice Modeling and SEM / Lutz Hildebrandt, Dirk Temme, Marcel Paulssen --
Using Multi-Informant Designs to Address Key Informant and Common Method Bias / Christian Homburg, Martin Klarmann, Dirk Totzek --
Using Artificial Neural Nets for Flexible Aggregate Market Response Modeling / Harald Hruschka --
Supporting Strategic Product Portfolio Planning by Market Simulation / Karsten Kieckhäfer, Thomas Volling, Thomas Stefan Spengler --
Knowledge Generation in Marketing / Peter S.H. Leeflang, Alessandro M. Peluso --
Implications of Linear Versus Dummy Coding for Pooling of Information in Hierarchical Models / Thomas Otter, Tetyana Kosyakova --
Visual Decision Making Styles and Geographical Information Systems / Ana-Marija Ozimec, Martin Natter, Thomas Reutterer. Analyzing Sequences in Marketing Research / Günter Silberer --
DISE: Dynamic Intelligent Survey Engine / Christian Schlereth, Bernd Skiera --
Consumer Behavior and Retailing --
The Effect of Attitude Toward Money on Financial Trouble and Compulsive Buying / András Bauer, Ariel Mitev --
Repetitive Purchase Behavior / Hans Baumgartner --
Investigating Cross-Category Brand Loyal Purchase Behavior in FMCG / Yasemin Boztuğ, Lutz Hildebrandt, Nadja Silberhorn --
Validation of Brand Relationship Types Using Advanced Clustering Methods / Wolfgang Fritz, Michael Kempe, Bettina Lorenz --
Positioning Bases\' Influence on Product Similarity Perceptions / Christoph Fuchs, Adamantios Diamantopoulos --
The Influence of Location-Aware Mobile Marketing Messages on Consumers\' Buying Behavior / Andrea Gröppel-Klein, Philipp Broeckelmann --
Combining Micro and Macro Data to Study Retailer Pricing in the Presence of State Dependence / Daniel Klapper, German Zenetti --
Service Satisfaction With Premium Durables: A Cross-Cultural Investigation / Dr. Ing. h. c. F. Michael Löffler, Reinhold Decker. Brand Loyalty vs. Loyalty to Product Attributes / Cam Rungie, Gilles Laurent --
Market Shaping Orientation and Firm Performance / Markus Blut, Hartmut H. Holzmüller, Markus Stolper --
Sponsorship of Televised Sport Events / Reinhard Grohs, Heribert Reisinger --
The Countenance of Marketing: A View From the 21stCentury Ivory Tower / Rajan Nataraajan --
Profiting From Uncertainty / Kalyan Raman, Hubert Gatignon --
An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships / Henrik Sattler, Oliver Schnittka, Franziska Völckner --
Effects of Money-Back and Low-Price Guarantees on Consumer Behavior / Thomas Suwelack, Manfred Krafft --
The Perceived Value of Brand Heritage and Brand Luxury / Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt, Thomas Wüstefeld --
Business Administration in Vienna --
Studying Business Administration in Vienna / Claus Ebster, Heribert Reisinger --
Udo Wagner --
The Marketing Scientist / Adamantios Diamantopoulos, Wolfgang Fritz --
List of Publications / Adamantios Diamantopoulos, Wolfgang Fritz.