QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

Introduction 1     Chapter 1 They Don   t Work 5     They Missed a Step 6     Craptcha 8     Not Working 9     Anybody Got a Pen? 11     Invasion of Sanity and Sanitation 12     I Don   t Feel Special 14     The Door to Digital Success 16     Twipster 17     O Canada 18     Working Hard 19     Mistaken Mobile Metrics 20     Caution! Moving Walkway Ends before You Scan the QR Code! 21     The Unknown Icon 22     Where QR Codes Belong 24     E.T., Don   t Phone Home 25     Going Viral Isn   t a Science 26     Pinterest Fail 27     Phone Call on LAN 2 28     The Autofollow 29     Seems Legit 30     Poor Wendy(s) 31     Tunnel of QR Love 33     Spaced Out 34     A BlackBerry by Any Other Name 36     Desktop Friendly 37     What the Truck? 38     Swipe Away 39     Poor Baby 40     Capital Offense 42     Appealing QR Codes 44     I Don   t Even ... 46     Useless Disclaimer 47     Wait, What? 48     One Potato, Two Potato, Three Potato, Scan! 49     Chapter 2 Nobody Likes Them 51     Making It Rain 56     Well, That   s One Way to Reply 57     Putting Your Foot Down on Fonts 58     Oh, I Know 59     BCC Is the New ABC 60     Social SEO 61     The Secret to Making You   re     Book or Blog Go Viral 62     Lead to Nowhere 63     Never, Ever 64     Pin the Tail on the Jackasses 65     Please Prove Your Business Is a Moron 66     Not So Special 67     Frequently Futile 68     Friendly Fire 69     We Can Change 70     Views Expressed 71     e-Moms 72     The Fashionable Riot 73     Golden Product Placement 74     Customer Disservice 75     Get Off at the Next Stop 77     Don   t Phone in Manners 78     Can   t UnLink 79     Face Palm 80     Go Home Phone
 You   re Drunk 81     Self-Hatred 82     Social Slam 84     Seems Legit 85     The End of Twitter 86     All Your Privacy Belongs to Us 87     Too Much Transparency 88     A Social Layer 89     Long Presentation Slide 90     Exiting Your Brand 92     Fighting Foodies 94     At Least They Cleaned the     Important Part 95     Vote for the Most Annoying Person 96     Looks Like Magazines Do Still     Have ROI 97     Drive-by Articles 99     Chapter 3 They   re Selfish 101     It   s a Bird! It   s a Plane! 102     Nobody Cares about Your Logo 104     Checking Out 105     Tell Me What to Say 106     Not the Time 107     Camera Shy 108     It Can Hurt to Ask 109     Simply Selfish 110     Children Are Our Future 111     It   s Still Burning 112     If Pinocchio Had Teeth 113     Are We Dating? 114     Gimme Some More 115     Fashion for Who? 116     Sub QR 117     e-Service Extraordinaire 118     Maybe Their Phone Camera Is Detachable 119     A Million Reasons to Cry 120     The Big #Truth 122     Perspective Is Everything 123     I   m Not Saying T-Mobile Is Terrible at Twitter, But ... 124     Nothing Says Social Like SHOUTING 125     I   m Pretty Sure This Is ... 126     Gap in Judgment 127     The Most Misleading Man in the World 128     Opt Out/In 129     Number One 130     Twitter Is Not a Megaphone 131     Can You Hear Me Now? 133     It   s a Trap 134     You Are the Weakest Link 135     Don   t Trend 136     You Get What You Pay For 137     Score! 138     The Direct Mail Merge Tweet 139     The iQRony 140     Automated Authenticity 141     The QR Matrix 142     Antisocial Behavior Is the New Social Media 143     Drawing a Blank 144     Wait until You See It ... 145     Chapter 4 Your Time Is Better Spent Elsewhere 147     Always Pay Your Web Designer 151     Who Are They Talking To? 152     Consider Location 153     Value Good Employees 154     Just Say No to Scheduling 155     Invest in Communication Training 156     Don   t Be an Asshole 157     Remember to Switch to Your     Personal Account 158     A Message to Fast Food Workers 159     Remember, Not Everything Is a Marketing Opportunity 160     Remember, People Are Listening 161     At Least Her First Name Isn   t Richard 162     Don   t Get Caught Flying the Bird 163     Remember, Youth Is Wasted on the Young 165     Don   t Drive Your Customers to the Brink 166     All-Caps Ketchup 168     You Could Stand to Lose a Few Teeth 169     Remember, Sometimes Private Messages, Go Public 170     Don   t Hire Idiot Employees 171     The Peak of Creative Stupidity 172     I Can   t Breathe, I   m Laughing So Hard 174     Stop Scheduling Tweets 175     Opinions Are Your Brand   s Reflection 176     Less Than Joyful 177     I   m in the Middle of an Awkward Sandwich 178     Not So Friendly 179     We Want    Whatever Your Name Is    Back! 180     Take Away the Virtual Keys after Firing Someone 181     Don   t Fake an Ovation 183     The English Swear the Best 184     Wheel of Misfortune 185     Remember Your Manners 186     Psychic Opt Out 187     Pay Attention to Privacy 189     Hire Better Employees 190     Never Forget 191     Don   t Invite Open-Ended Insults 192     Conclusion 193