Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession

Cover
Half Title
Title Page
Copyright Page
Table of Contents
List of Contributors
Introduction
Section 1 Trends Shaping the Future of Public Relations and Strategic Communication
	1 Questions of Power over (and Control of) Social, Political, Economic, and Cultural Dimensions of Artificial Intelligence in Public Relations and Strategic Communication
	2 The Growth of Malicious AI: Countering Disinformation and Deepfakes Amid Mega-Crises
	3 Responsible AI for Public Relations Practice: Applying Public Relations Practitioner Perspectives to Ethical Codes for the Use of Generative Artificial Intelligence
	4 Devolving Ethical Standards of 2050: International and Disciplinary Failure
	5 Biohacking and Bioethical Considerations for Marketing Communication Campaigns
	6 The Next Frontier of DEI: Communication & Neurodiversity from Now to 2050
	7 When Big Brother Is Listening: Impact of the Social Credit System on Strategic Communication
	8 Beyond Big Data: Striking a Balance
	9 Behind the Velvet Rope: Influencers and Creators as the Future Entertainment Celebrities in Public Relations
	10 Navigating the Future of Virtual Influencers: Hijacking Risks
	11 Consumerism as the Driving Force of Human Identity in 2050: The Role of Marketing, Advertising, and Public Relations
	12 Re-engaging the ‘Eclipsed Public’ – The Challenge for Public Communication and Politics
	13 Facing the Rise of Postmodernism: Intelligent Goodwill as a Route toward Reinvigorating Public Relations in Face of Increasing Dissensus
Section 2 The Future of Public Relations and Strategic Communication Specializations
	14 The Future of Public Relations, According to AI
	15 Crisis Communication in 2050: Sociopolitical and Technological Trends Shaping Crisis Communication
	16 Film, Television, and Entertainment Public Relations in 2050: Establishing a New Normal in the Wake of Streaming, AI, and COVID-19
	17 Sport Public Relations in 2050
	18 The Future of Investor Relations and Financial Communication: AI, ESG, and Shareholder Activism
	19 Propaganda and Psychological Warfare Aspects in the Strategic Communication of the 21st Century: European Union’s Place in the Global Order
	20 The Future of Media Relations and Journalism: Exploring Law and Ethics
	21 Measurement and Analytics in 2050: Quantifying Digital and Analog Behaviors
Index