Public Relations

Preface to Handbooks of Communication Science series\nAcknowledgments\nContents\nIntroduction\n1 Public relations and social influence: Understanding the roots of a contested profession\nPart I – Public Relations: History, Identity and Practice\n2 Public relations origins and evolution: A global perspective\n3 Women in public relations: A feminist perspective\n4 Public relations and the problems of professional identity\n5 Public relations as a reflective practice\n6 Public relations and legitimacy\n7 Public relations, power and control\nPart II – Core Functions of Public Relations\n8 Public relations as media relations\n9 Public relations and social media\n10 Public relations as image and reputation management\n11 Strategic crisis management: State of the field, challenges and opportunities\n12 Public relations for stakeholder and societal engagement\n13 Social advocacy and public relations: Building communitas in the public sphere\n14 Public relations measurement and evaluation\nPart III – Theories of Public Relations\n15 The four models of public relations and their research legacy\n16 The Excellence Theory – origins, contribution and critique\n17 Personal influence in public relations\n18 Rhetorical theory of public relations\n19 Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations\n20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions\n21 Relationship management: Status and theory\n22 Extending the boundaries of public relations through community-building and organic theories\n23 Dialogic theory\n24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management\nPart IV – Recent Theorizing in Public Relations\n25 The strategic application of social capital theory in public relations\n26 Ideas of public relations in the light of Scandinavian institutionalism\n27 Public relations and Actor-Network Theory\n28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations\n29 Public relations and cultural theories\n30 Ethical theories and public relations: Global issues and challenges\nAfterwords\n31 Critical reflections on the field\n32 Mapping public relations theory: Concluding reflections and future directions\nContributors to this volume\nIndex