Process-based Strategic Planning

Front Matter....Pages i-xxii
Introduction....Pages 1-3
Front Matter....Pages 5-5
Strategies, strategic planning and success potentials....Pages 7-12
The development of strategic planning and its integration into strategic management....Pages 13-19
Assessment of strategies....Pages 21-26
Front Matter....Pages 27-27
Strategic documents as the result of strategic planning....Pages 29-39
The process of strategic planning....Pages 41-52
Adapting the process of strategic planning....Pages 53-63
Front Matter....Pages 65-66
Project planning....Pages 67-79
Strategic analysis....Pages 81-104
Front Matter....Pages 105-106
Defining the strategic businesses....Pages 107-120
Assessing relevant markets with the help of competitive intensity models....Pages 121-137
Determining strategic objectives with the help of portfolio methods....Pages 139-162
The corporate strategy development process....Pages 163-180
Front Matter....Pages 181-182
Generic business strategies....Pages 183-204
Specifying business strategies at the level of the market offer....Pages 205-221
Specifying business strategies at the level of resources....Pages 223-238
The business strategy development process....Pages 239-256
Front Matter....Pages 257-258
Defining the implementation measures....Pages 259-272
Final assessment of strategies and strategy implementation measures....Pages 273-287
Formulating and approving the strategic documents....Pages 289-293
Back Matter....Pages 295-314