Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxiii
Deregulation Of Professional Accounting Services In The United Kingdom: Understanding The Effects Of Price Competition....Pages 1-1
Use It Or Lose It: Time-Limited Promotions And Purchase Behavior....Pages 2-2
Key Issues In Tourism Loyalty Marketing....Pages 3-8
Analyzing ‘A Taste of the Valley’ Festival Success Factors: Exploratory Study....Pages 9-14
The Effects of Wait Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage Intentions....Pages 15-15
Retail Cooperative Groups: Effectiveness In A Hypercompetitive Market....Pages 16-24
Technology-Based Self-Service: Issues For Retail Management And Research....Pages 25-36
What You See is What You Get: Current Issues on Web Interface and Design....Pages 37-37
Channel Integration In New Product Export: Antecedents And Performance....Pages 38-38
The Development Process Of Strategic Marketing Plans In Uk And Australian Companies: A Preliminary Investigation....Pages 39-39
Situational and Individual Variables Affecting Consumer Preference for Interpersonal Information Sources....Pages 40-41
The Impact of Information Type and Involvement on Attitude: An Examination of Product Label Information....Pages 42-42
Opportunities and Risks of Transparency in Markets....Pages 43-43
Toward Understanding Social Influence on Organizational Buyers\' Communication Choices....Pages 44-44
The Moderating Effect of Brand Equity on B2B Relationships....Pages 45-45
An International Marketing Manifesto....Pages 46-46
Public Policy and Public Opinion: Globalization and Market Driven Economic Reforms....Pages 47-47
Domestic Country Bias, Country-of-Origin Effects and Consumer Ethnocentrism: An Integrative Approach....Pages 48-48
Fear of Success: Exploring Gender and Age Differences....Pages 49-55
Job Performance and Actual Turnover in an Expatriate (Guest Worker) Sales Setting: The Moderating Role of Expatriate Adjustment....Pages 56-56
Negotiation and Influence Communications: a Critical Review Based Upon a Contingency Approach....Pages 57-57
The Relationship Between Emotional Intelligence and Sales Performance: an Exploratory Study....Pages 58-64
Organizational and Motivational Influence on Creativity, Working Hard, and Performance: a Case of Korean Marketing Practitioners....Pages 65-65
A Typology of Market Windows and Antecedents of Firm Readiness in the Launching of Multiple Generations of New Products....Pages 66-74
Interdepartmental Interaction Between Accounting and Marketing: Examination of Differences Based on Level of Interdependence....Pages 75-76
Statement of Teaching Philosophy....Pages 77-77
My Life-Long Teaching Philosophy....Pages 78-79
A Statement of Teaching Philosophy....Pages 80-80
Teaching Philosophy....Pages 81-81
Success Factors in Non-Store Retailing: Exploring the Great Merchants Framework....Pages 82-82
How Do Consumers Perceive the Overall Price-Level of a Grocery Store? — An Exploratory Field Study....Pages 83-93
Antecedents of Customer Loyalty — Findings of a Causal Analytical Study in the Retail Bank Sector....Pages 94-94
Technology Turbulence And Customer Orientation: A New Perspective....Pages 95-101
Determinants Of Online Patronage Behavior In A Retail Setting....Pages 102-102
Emerging Jurisdictional Issues in Online Marketing....Pages 103-103
Exploring a Valid and Reliable Scale of Consumer Privacy and Security Concerns on the Internet and their Implications for E-Commerce....Pages 104-109
Do We Exactly Know What Is Actually Published? A Positioning Analysis Of Four Major Marketing Journals (Jams, Jm, Jmr, Jcr) For The Period 1996–2001.....Pages 110-110
The Evolution of Capitalism and the Quest for Academic Entrepreneurship in Undergraduate Business and Marketing Programs....Pages 111-118
Founding Your own Nonprofit Organization As a Teaching Tool....Pages 119-119
Something Approaching Science? Cluster Analysis Procedures In The Crm Era....Pages 120-120
Who Owns the Customer Relationship?....Pages 121-121
Social Aspects of Professional Service Relationships: Their Impact on Customer Satisfaction and Compliance....Pages 122-122
From Leisure-Sport-Activity to Big Business New Demands in the Field of Sports-Club-Management Regarding the Measuring of Spectator-Oriented Performances in Soccer....Pages 123-123
Ecotourism — Initiatives In Select States Of India....Pages 124-129
Destination Branding: A New Concept for Tourism Marketing....Pages 130-137
Multiple and Asymmetric Perceptions of Trust....Pages 138-138
Mail Surveys: A Closer Look at Nonresponse Rates....Pages 139-139
Truth and Dare: A Research Note on an Eclectic Agenda for Marketing....Pages 140-145
Studying Cultural Values on the Web: A Cross-Cultural Study of U.S and Mexican Web Sites....Pages 146-146
The Reification of Levitt: Advertising Preferences for Mexican and American Online Consumers....Pages 147-147
The Influence of Cultural Factors on Consumers\' Reactions to Internet Advertisements....Pages 148-153
The Evaluation of Service Brand Extensions....Pages 154-154
Attributions of Waiting Time: Conceptualization and Research Agenda....Pages 155-159
The Impact of Information Sources on Service Quality Expectations: a Cross-Cultural Comparison....Pages 160-160
An Archaeological Perspective on the Evolution of Social Class and Consumption Patterns in the Modern World....Pages 161-161
Reversing the Supply Chain Management Paradigm....Pages 162-162
Hypermediaries and their Impact on Interorganizational Relationships....Pages 163-163
Atmospherics Research: Where do We Go from Here?....Pages 164-171
Satisfaction Following an Electronic Catalogue Visit: The Impact of Perceived Legibility and Perceived Stimulation....Pages 172-172
Where Does the Responsibility for Retention Rest? Modeling the Effects of Individual and Group Level Factors on Customer Retention Using Bayesian Reversible Jump Mcmc Methods....Pages 173-174
Eating Disorders – The Role of Advertising and Editorial....Pages 175-178
STAS and Logit Modeling of Advertising and Promotion Effects....Pages 179-184
Kompas 2 nd Generation: Typologies That Travels in Time and Space....Pages 185-210
On-Line Group Assignments Using WebCT....Pages 211-217
An Exploratory Study Of Students\' Perception Of Oral Presentation Assessment Criteria — A Western Australian Case....Pages 218-223
Traditional Versus Distance Learning Course Structures: Differences In Student Learning And Satisfaction....Pages 224-224
An Integrated Model Of Attitude And Choice: An Interaction Approach....Pages 225-225
Social Advertising: Effects of Dominance and Fit on Attitudes and Behavioral Intentions....Pages 226-226
Taming Frankenstein: An Experimental Investigation into the Effects of Additional Product Benefits on Consumer Acceptance of GM Products....Pages 227-228
Back Matter....Pages 229-230