Proceedings from IX International Conference on Applied Business Research; ICABR 2014

CONTENTS:
Alvarez Von Bennewitz Eduardo, Diaz Quinones Ximena, Bravo Hernandez Juan Pablo,
Madariga Moaya Victor Manuel / “Vitrina Campesina”: Contribution of ICT to rural development
in the Maule Region, Chile ......................................................................................................... 7
Bajusova Zuzana, Zentkova Iveta, Findura Pavol / The area of oilseed rape needed in
cultivation conditions of Slovak republic by the variable percentage of FAME in diesel ............. 14
Becvarova Vera, Zdrahal Ivo / Agriculture production of member states in the context of
development of the EU common market ................................................................................... 25
Bittner Patrik, Pomazalova Nataša / Assessment of the satisfactory level of education in the
individual municipalities ............................................................................................................ 31
Blazkova Ivana / The effect of the enterprises’ size structure development on the food industry
performance – example of the Czech beverages sector ........................................................... 37
Borja Oscar Rodrigo Pessoa, Caldas Ricardo Wahrendorf / Risk Society, Environmental
Hazardous and Social Capital .................................................................................................. 45
Braha Kushtrim, Qineti Artan, Rajcaniova Miroslava / Evidence of the food security risk in the
case of Kosovo ......................................................................................................................... 54
Caputa Wieslawa, Skorecova Emilia / Customer value estimation in the channels of value
distribution on the example of brewing industry ................................................................ 64
Cenek Jiri, Horak Miroslav / Czech citizens in Zambia: Preliminary research on the process of
adaptation ................................................................................................................................ 76
Ciaian Pavel, Nurmetov Kudrat, Pokrivcak Jan, Pulatov Alim / Water use and sustainability
of agriculture in Uzbekistan ...................................................................................................... 89
Corejova Andrea, Jarosova Jana / Database as an Object of Intellectual Property: Company
and University Perspective ..................................................................................................... 104
Corejova Tatiana, Rostasova Maria / Regional Development, Innovation and Creativity ..... 114
Cupak Andrej, Pokrivcak Jan, Rizov Marian, Alexandri Cecilia, Luca Lucian / Food Demand
in Romania: Estimating an Almost Ideal Demand System ....................................................... 128
Czegledi Csilla, Juhasz Timea /Entrants’ success factors on labour market from the aspect of
employers .............................................................................................................................. 145
Darkwah Antwi Samuel, Minařík Bohumil, Verter Nahanga / Human Development in the
ECOWAS Member States in the Period from 1994-2012 ....................................................... 153
Dobak Dusan, Serences Roman, Svoradova Lucia, Holubek Ivan / Wheat production in the
Slovak republic with relevance to production technologies, external environment factors and
economic conditions ............................................................................................................... 167
Dufek Jaroslav, Somerlikova Kristina, Sapakova Eva / The education development of
population and its effect on the unemployment level in the EU ............................................... 175
Dvorakova Sarka, Palat Milan / Cooperation as a competitive advantage: Public private
partnership in R&D ................................................................................................................. 186
Fajkus Martin / IT-supported teaching of Microeconomics ..................................................... 195
Ferenczi Vanova Alexandra, Hornyak Greganova Radomira, Varyova Ivana, Kosovska
Iveta / Analysis of motivation factors of students in a selected subject at the Faculty of Economics
and Management, Slovak University of Agriculture in Nitra .................................................... 202
Fortini J., Lopez J.L., Villa A., Caldazilla J. /Social Capital as a Measure of Performance for
regional Development Projects ............................................................................................... 212
Grega L., Kapralova E. / The Role of Agriculture for Poverty Reduction in Latin America ..... 223
Gurcik Lubomir, Porhajas Viktor, Gurcikova Katarina / Indebtedness and prosperity
determinants of agricultural companies in Slovakia .............................................................. 2231
2Hallova Marcela, Hennyeyova Klara / Solving the Economic Models by Using the Tools of Excel
and VBA Language ................................................................................................................. 243
Hamza Pavel, Schneider Jiri / Drinking Water in the Amathole District, Republic of South Africa
............................................................................................................................................... 249
Heczkova Marketa / Multicriterial macroeconomic evaluation of Chinese and Japanese
economic levels in connection to resolving their territorial dispute .......................................... 259
Holubek Ivan, Serences Roman / Production, quality and cost ratio of meadow ́s hay production
............................................................................................................................................... 272
Horska Elena, Mehl Horst, Bercik Jakub / Review of Classical and Neuroscience Insights on
Visual Merchandising Elements and Store Atmosphere ......................................................... 284
Hrabalek Martin, Pavlik Ivo / Serious infectious diseases of humans and animals in Nicaragua
............................................................................................................................................... 293
Hrabalek Martin, Sasinkova Iva / European Union and Latin America: A European Perspective
............................................................................................................................................... 302
Hubelova Dana, Machalkova Katerina /Selected characteristics of personal capital as a
determinant of human capital .................................................................................................. 309
Hurnakova Jaroslava, Bartova Lubica, Fandel Peter / Investment Support and Farm
Performance in the Slovak Republic ....................................................................................... 316
Chalupova Martina, Prokop Martin / “Regional Labels In Vysocina Region – Do Consumers
See Differences?” .................................................................................................................. 327
Chuaybamrung Lanlalit, Leeamornsiri Nantawut, Sudharatna Yuraporn / The effect of
learning organization on organizational performance: a case study of Toyota Motor Thailand Co.,
Ltd. ......................................................................................................................................... 338
Jadczakova Veronika, Cermakova Denisa / Analysis of Tourism in Selected Latin America
Countries ................................................................................................................................ 354
Janalova Karolina, Schneider Jiri, Immerzeel H. M. Willem / Economic, Social and Ecological
Strengthening of the District of Ccapi, Cusco Region, Peru .................................................... 362
Kajanova Jana / Performance Analysis in SMEs through the Usage of Accounting Information
Systems ................................................................................................................................. 372
Kapsdorferova Zuzana, Filo Michal, Kadlecikova Maria / The Enablers and Drivers for
Sustainable Rural Development and Income Diversification in New European Union Countries
............................................................................................................................................... 381
Kasparova Katerina, Svoboda Roman / Private Universities and Education of Their Graduates
for Companies in the CR ........................................................................................................ 389
Kasprikova Nikola, Klufa Jindrich / On association of Internet usage in country and learning
outcomes test scores ............................................................................................................. 396
Kazmierczyk Jerzy / How do banks really recruit job candidates? “The Sieve Model” in the
context of recruitment and dismissal strategies in banks in Poland A new tool to measure it - the
Integrated Sieve Model Index ................................................................................................. 404
Kimbara Tatsuo, Murakami Kazuma, Tapachai Nirundon / Environmental Management
Transfer and Environmental Performance by Japanese Firms in Thailand ............................. 415
Klimsza Lucjan, Lokaj Ales / The Global Culture and Economical Values: The Corporation
Responsibility in the Fragmentary Global Culture ................................................................... 426
Konecny Ondrej / Factors of Development of Agriculture on the Farm Level: Case study from
the Czech Republic ................................................................................................................ 436
Kongthong Lalita, Sudharatna Yuraporn, Apinuyopas Preeyanuch / Marketing Factors
Affecting Fresh Coffee Buying Decision .................................................................................. 444
3Konyova Veronika, Bartova Lubica / Regional Economy Specialisation and Industry
Concentration in the Slovak Republic ..................................................................................... 459
Kopeckova Martina / PMI versus IPMA: use of standards in the business practice .............. 468
Kosiciarova Ingrida, Nagyova Ludmila / Private label: the chance how to increase the
consumer ́s interest in a proper retail chain131F .................................................................... 482
Kozakova Jana / Organic Farming in Slovakia: Twenty Years of Progress and Development
............................................................................................................................................... 498
Krajcirova Renata, Ferenczi-Vaňová Alexandra / Merger control transactions and
implementation of Merger Regulation and European Union Merger Directive into the Slovak legal
and tax legislation ................................................................................................................... 509
Kral Bohumil, Soljakova Libuse / Professional competence of controllers in the Czech
Republic: Research Empirical Study ...................................................................................... 515
Kucera Milan, Lateckova Anna / Management information systems in the process of
globalization ........................................................................................................................... 531
Labra Lillo Romilio, Alvarez Isabel, Rock Antonio Juan / Identifying the keys of growth in
natural resource-driven countries in the knowledge economy ................................................ 538
Lajdova Zuzana, Bielik Peter, Turcekova Natalia /NewEvidence of Price Transmission: The
Case of Edam Cheese ........................................................................................................... 559
Lancaric Drahoslav, Kozakova Jana, Toth Marian, Savov Radovan / Comparison of
Production factors in Organic and Conventional Farming in Slovakia ..................................... 569
Lateckova Anna, Stuchly Peter, Galisova Veronika / Improving process management by
identifying excessive costs ..................................................................................................... 582
Lazikova Jarmila, Bartova Lubica, Bandlerova Anna /Agricultural Marketing Cooperatives in
the Slovak Republic. A case study ......................................................................................... 588
Lee Veronica / An Empirical Analysis on Users’ Usage Intention of Enterprise Smart Application
Influencing Users’ Job Performance ....................................................................................... 600
Lopez J.L., Villa A., Caldazilla J. / Framework for Food Security Analysis at national Level 609
Lorencova Helena, Slezackova Tereza, Schneider Jiri / Profile of visitors to the Moravian Karst
PLA as a basis for solving visitors’ impacts on nature protection ............................................ 621
Machal Pavel / Professional project management as a prerequisite for effective management of
regional projects ..................................................................................................................... 631
Malatinec Tomas, Marisova Eleonora, Fandel Peter /State Administration Efficiency in the
Field of Trade Licensing – case of Slovakia ............................................................................ 641
Matusinska Katerina, Klepek Martin / The Product Policy Perception by the Specific Segment
“Singles” in the Czech Republic .............................................................................................. 654
Matysik-Pejas Renata, Krasnodebski Andrzej, Satola Lukasz / Regional diversification of
innovation activity of food industry in Poland .......................................................................... 663
Melo Daniel, Moravcikova Kamila / Interconnections of Regional Disparities between
Innovation and Agricultural Productivity and Development within Slovak Regions .................. 674
Mishra Kumar Ashok, Tapachai Nirundon, Punpugdee Nuttapon / Business Start-up
Motivation of Indian Entrepreneurs in Bangkok, Thailand........................................................ 684
Miskolci Simona / Perceived Embeddedness by Shoppers at Farmers’ Markets in the Czech
Republic ................................................................................................................................. 698
Moravcikova Danka, Adamickova Izabela / Innovation as a key factor in sustainable rural
and agricultural development168F ......................................................................................... 707
Mravcova Anna / The issue of global citizenship and the ways of its implementation into the
educational process at the universities in the preparation of future economists ...................... 718
4Nambuge Dimuth, Bielik Peter / Driving growth and employment through business clusters- in
the case of Slovakia ............................................................................................................... 730
Nurmetov Kudrat, Pokrivcak Jan, Ciaian Pavel, Pulatov Alim / Rural reforms and agricultural
productivity growth in Uzbekistan183F ................................................................................... 741
Palat Milan / Modelling of natural water retention using stepwise regression in the catchment
basin of a river ........................................................................................................................ 763
Palat Milan / Turkey’s integration prospects into European structures and Turkish immigration
............................................................................................................................................... 769
Palkechova Lucia, Svoradova Lucia, Viragh Roderik / Analysis of Vacation Behaviour in Rural
Tourism and Agrotourism in the Slovak Republic Conditions .................................................. 782
Palkovic Jozef, Ulicna Martina, Sojkova Zlata / Efficiency of agriculture in European FADN
regions ................................................................................................................................... 793
Papcunova Viera, Hornyak-Greganova Radomira, Orszaghova Dana / Evaluating of the
financial management of the municipalities via parameters of data matrix in the Slovak Republic
conditions ............................................................................................................................... 803
Pavlakova Stanislava, Zentkova Iveta / Competitiveness of Pig farming on the Level of primary
Production of Slaughter Animals in the Slovak Republic ........................................................ 815
Pavlik Ivo, Niebauerova Daniela / Bovine tuberculosis in cattle in Central American continental
countries during the years 2003-2012 .................................................................................... 825
Peinador Dan, Alberola Ramon Jose, Lopez Luis Jose, Mariottoni Alberto Carlos /
TURSALUD: Health & Tourism in a BOX ............................................................................... 832
Piorkowska Katatrzyna, Stanczyk Sylwia / Methodology of researching organizational
routines206F .......................................................................................................................... 841
Piterkova Andrea, Toth Marian, Serences Peter / The Impact of Non-financial factors on
Prosperity of Slovak agriculture sector .................................................................................... 851
Pomazalova Natasa, Horackova Eva / Utilisation of social innovations in small and medium
enterprises ............................................................................................................................. 861
Popelka Vladimir, Neomani Juraj / Implementation of cloud computing into the dairy enterprise
in Slovakia .............................................................................................................................. 868
Presova Radmila / Adams\' theory on equity between costs and benefits .............................. 878
Rasovska Adriana / The Reflexion of the Common Agricultural Policy’s reform on Agriculture in
Slovakia ................................................................................................................................. 886
Rehor Petr / Internal managerial communication process in small and medium sized businesses
............................................................................................................................................... 903
Repisky Jozef, Letko Anton / Evaluation investment of electricity generation and heat with
exploitation biomass ............................................................................................................... 909
Richterova Lucia, Hoskova Elena, Zentkova Iveta / Trends in development of youth
unemployment in the Slovak Republic .................................................................................... 919
Rybansky Lubomir, Lancaric Drahoslav, Maros MIlan / Selected Factors Influencing
Enterprise Planning Horizonts:Evidence from Slovakia. ......................................................... 928
Sajbidorova Maria, Lusnakova Zuzana, Hrda Veronika / Application of time management key
principles at managers ́ work .................................................................................................. 937
Satola Lukasz, Matysik-Pejas Renata, Krasnodebski Andrzej / The diversification of
municipal infrastructure in Poland........................................................................................... 948
Sapakova Eva, Svobodova Zuzana, Sefrova Hana, Hasikova Lea / Infestation by Aceria
tulipae (Keifer) (Acari:Eriophyidae),Economy and Marketing of Growing Garlic in Regional
Agricultural Areas ................................................................................................................... 958
5Savov Radovan, Toth Marian, Lancaric Drahoslav, Pokrivcak Jan / Selected Economic and
Managerial Aspects of Beer Production in Slovakia with Focus on Microbreweries ................ 969
Seben Zatkova Timea / The new VET Professionals - Entrepreneurship Trainers for VET ... 977
Serences Peter, Toth Marian, Rabek Tomas, Cierna Zuzana, Rasovska Adriana / Subsidies
and profitability of Slovak farms236F ...................................................................................... 989
Severova Lucie, Svoboda Roman / Competition of Companies in International Tourism Sector
in the Czech Republic ............................................................................................................ 998
Schneider Jiri, Vyskot Ilja, Lorencova Helena, Lampartova Ivana / A background of forests
functions as a part of ecosystem services systems .............................................................. 1015
Skoludova Jana / The enterprise social network: a psycho-social approach to human resource
management? ...................................................................................................................... 1024
Smolik Josef / Global terrorism: its causes and consequences ........................................... 1033
Sobrinho de Morais Neto Arnaldo / Brazilian consumer protection in the international
ecommerce and gaps in the legal system ............................................................................. 1044
Sojkova Zlata, Citaryova Eva, Palkovic Jozef / Competitiveness of regions based on
comparative advantage ........................................................................................................ 1055
Somerlikova Kristina, Vykoukalova Zdenka, Kesidisova Alexandra / Analysis of Taiwanese
population and its age structure ........................................................................................... 1064
Sredl Karel, Mikhalkina Ekaterina, Kopecka Lenka / Lifelong Learning and Its Impact on Job
Position of Workers in Firms ................................................................................................ 1073
Svatosova Veronika / The Proposal of Process Model for Strategic Management in Electronic
Commerce ........................................................................................................................... 1079
Svoboda Roman, Severova Lucie /Education of Qualified Workers for Companies in the
Czech Economy ................................................................................................................... 1090
Svobodova Zuzana / Business Valuation of Telefónica Czech Republic, a.s. ..................... 1096
Tamas Vojtech / The changing position of EU canola producers on the global market ........ 1105
Taterova Eva, Valka Ivo / New Cleavages in post-apartheid South Africa .......................... 1110
Tvrdon Michal / Beveridge Curve as an Indicator of Labour Market Performance ............... 1119
Ubreziova Iveta, Hotzinger Franz Felix / Internationalization of small and medium sized
enterprises in selected regions of Germany ......................................................................... 1127
Vargova Ivana, Purma Marcel, Pokrivcak Jan / The development of macronutrient
consumption and the impact of macroeconomics indicators on their consumption in years 2004 -
2011 in the Slovak republic .................................................................................................. 1140
Verter Nahanga, Horak Miroslav, Darkwah Antwi Samuel / UN Millennium Development Goals
and Social Development in Nigeria ....................................................................................... 1151
Wongavanakit Ploy, Sookumarn Suparerk, Apibunyopas Preeyanuch / Business Model of
private tutoring for Armed Forces Academics Preparatory School (AFAPS) entrance .......... 1163
Zahorec Jan, Hallova Marcela / Innovations of Professional Training in the Field of Informatics
of Non-informatics Study Profiling ......................................................................................... 1179
Zdrahal Ivo, Dudova Barbora, Becvarova Vera / Development of the Czech dairy industry after
entrance into the European Union ........................................................................................ 1190
Zeithamer R. Tomas /Methodology of Theoretical Physics in Economics: The Principle of
Correspondence between Economic Variables and Kinematic Variables of Nonrelativistic
Mechanics ............................................................................................................................ 1190
Zentkova Iveta, Hoskova Elena / Income Inequality in the Slovak Republic ....................... 1207
Zivelova Iva / Investments into education in the Czech Republic......................................... 1215