Proceeding The 1st International Conference on Corporate and Marketing Communication 2014: Building Powerful Corporate Reputation to Reinforce Public Support

Table of contents
Foreword ........................................................................................ 6
Marketing Communication Strategy and Tactics ................................. 8
Analysis of Stakeholder Engagement through Cause Related Marketing Starbucks
Indonesia (Case Study Water for Change 1Bottle+1Child+1Month)
Devita Mardeline & Isabella Astrid Siahaya ............................................... 9-23
Implementation of Integrated Marketing Communication (IMC)
of a Travel Agent In Promoting Tourism
Meilani Dhamayanti & Indriana ............................................................... 24-38
TV Commercial Panopticism of Normal Body Discourse
Sari Monik Agustin ................................................................................. 39-49
Building PT Kereta Api Brand Identity as a Good Public Service Company
Risky Kertanegara ................................................................................. 50-64
Corporate Communication in Managing Brand and Reputation .............. 65
Characteristics of Museum‘s Website in Jakarta as a Publication Site
Erna Mariana Susilowardhani & Rachel Dyah Wiastuti ................................. 66-89
Negative Campaign Rejection Starbucks
Dini Safitri............................................................................................. 90-101
The Effects of Waste Processing CSR Program on the Image of PT. PLN
Monita Mustikasari & Rah Utami Nugrahani................................................ 102-116
Employee‘s Perception on Diversity: a Study in PT Wellcomm Ritelindo Pratama
Yuanita Safitri & Mia Angeline .................................................................. 117-127
The Role of Communication Media in the Development of
Student‘s Intellectual Character
Arcadius Benawa & Petrus Lakonawa ....................................................... 128-139
Killing Me Softly With Your Corporate Social Irresponsiblility:
Tobacco Industry and Its So-Called Corporate Social Responsibility
Irwan Julianto & Jalal .............................................................................. 140-154
Communication Management on Environmental News Production:
Study in a Leading Indonesian Newspaper
Eli Jamilah...............................................................................................
155-162
Women Leadership in Good Corporate Governance- Towards Economic Development:
Theng In Yen ...........................................................................................
163-173
3.
Leveraging Social Media in Marketing Communication ........................... 174
Social Media as a Widespread Communication Towards Hijab Trends
among Indonesian Moslem Women
Siti Meisyaroh & Dyah Nurul Maliki............................................................. 175-197
Web Portal Brand Awareness Strategy
(Case Study: UZONE Single E-Entertainment Portal Telkom Indonesia)
Amia Luthfia and Ridha Januarti.................................................................. 198-212
Brand Customer Engagement through Social Media
(Study on Maicih‘s and Chitato‘s Twiter and Facebok Accounts)
Lenny...................................................................................................... 213-240
Foodstagraming Phenomenon Among Students (by Instagram user Students in Bandung)
Miska Amelia and Ratih Hasanah.................................................................
241-258
4.
―Building Integrated Marketing Communication in Social Media Era ―
(Case Study at XYZ Hotel Bandung, Indonesia)
Martha Tri Lestari.................................................................................... 259-271
Marketing Communication Strategies for University to Engage with
the Audience In The Social Media Era
Indra Pamungkas...................................................................................... 272-290
The Creative Advertisements of Lenovo on Facebook
Gayatri Atmadi........................................................................................ 291-307
Political Campaign and Government Communication ............................ 308
Marginalizing Jokowi on His Presidential Candidacy
Proclamation Formed by On-Line News Portal sindonews.com
Brahma Putra Pratama.............................................................................. 309-324