Principles of Intercultural Communication

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Acknowledgments
Introduction
	I.1 The Approach to Intercultural Communication Undertaken in the Text
	I.2 The Organization of the Text
	I.3 The Text’s Main Goal
Chapter 1: Punctuation Principle: ‘What’s in a Line?’
	1.1 Introducing the Problem Question
	1.2 Defining Two Basic Terms
		1.2.1 Culture
		1.2.2 Communication
	1.3 Cultural Identity as Group Membership
		1.3.1 Cultural Identity as Reflective Self-Image
	1.4 Introducing the Punctuation Principle
		1.4.1 Boundary Lines as Conceptualizations
		1.4.2 Constructive and Destructive Boundary Lines
		1.4.3 Boundary Fit in Intercultural Communication
	1.5 Punctuation Principle Defined
	1.6 Summary
	Glossary
	1.7 Case Study: ‘Peace Walls’ in Northern Ireland
		1.7.1 Past
		1.7.2 Present
		1.7.3 Future
	Bibliography
Chapter 2: Uncertainty Principle: ‘Let the Mystery Be!’
	2.1 Introducing the Problem Question
	2.2 From Ontology to Epistemology
		2.2.1 Objective Stance
		2.2.2 Subjective Stance
		2.2.3 Two Sides of the Same Coin
	2.3 Knowledge as Inherently Uncertain
	2.4 Introducing the Uncertainty Principle
		2.4.1 Uncertainty and Horizon of Knowledge
		2.4.2 Uncertainty and Dis-Closure
		2.4.3 Certainty in Uncertainty
	2.5 Uncertainty Principle Defined
	2.6 Summary
	Glossary
	2.7 Case Study: “The Shock of the Other”
	Bibliography
Chapter 3: Performativity Principle: ‘The Deed Is Everything’
	3.1 Introducing the Problem Question
	3.2 Nature of Language
		3.2.1 Verbal Language
		3.2.2 Nonverbal Language
	3.3 Language as Representation and Language as Activity
	3.4 Ethnography of Communication and Speech Codes
	3.5 Introducing the Performativity Principle
		3.5.1 Performativity as a Reiterative Process
		3.5.2 The Dramaturgy of Performativity
		3.5.3 Levels of Performance
	3.6 Performativity Principle Defined
	3.7 Summary
	Glossary
	3.8 Case Study: “Translation Zone(s): A Stuttering”
	Bibliography
Chapter 4: Positionality Principle: ‘It All Depends’
	4.1 Introducing the Problem Question
	4.2 From Beliefs about the World to Worldviews
		4.2.1 Beliefs
		4.2.2 Attitudes
		4.2.3 Values
		4.2.4 Norms
		4.2.5 Worldview
	4.3 Cultural Gaze: Looking Out, Looking In
		4.3.1 Cultural Gaze and Ethnocentrism
		4.3.2 Ethnocentric Reduction
		4.3.3 Ethnocentric Negation
		4.3.4 Ethnocentric Affirmation
	4.4 Introducing the Positionality Principle
		4.4.1 Positionality as Grounding
		4.4.2 Positionality and Authority
		4.4.3 Positionality as Engagement
	4.5 Positionality Principle Defined
	4.6 Summary
	Glossary
	4.7 Case Study: ‘The Kosher Phone’
	Bibliography
Chapter 5: Commensurability Principle: ‘It Is Everybody’s World’
	5.1 Introducing the Problem Question
	5.2 Looking for Meaning
		5.2.1 A Linguistic View: What Is in a Word?
			5.2.1.1 Two Versions of Linguistic Relativity
		5.2.2 A Cognitive View: What Is in Our Mind?
		5.2.3 A Corporeal View: What Is in the World?
	5.3 Introducing the Commensurability Principle
		5.3.1 The Nature of Commensurability
		5.3.2 The Levels and Forms of Commensurability
		5.3.3 The Implications of Commensurability
	5.4 Commensurability Principle Defined
	5.5 Summary
	Glossary
	5.6 Case Study: “Intercultural Incommensurability and the Globalization of Chinese Medicine”
	Bibliography
Chapter 6: Continuum Principle: ‘Having It Both Ways’
	6.1 Introducing the Problem Question
	6.2 Global Cultural Dimensions: How Many?
		6.2.1 Individualism-Collectivism
		6.2.2 Power Distance
		6.2.3 Masculinity-Femininity
		6.2.4 Uncertainty Avoidance
		6.2.5 High-Low Context Communication
	6.3 Introducing the Continuum Principle
		6.3.1 The Digital and the Analog
		6.3.2 Continuum as Topological Space
		6.3.3 Beyond the Binary Thinking
	6.4 Continuum Principle Defined
	6.5 Summary
	Glossary
	6.6 Case Study: The 1999 Coca-Cola Scare in Europe
	Bibliography
Chapter 7: Pendulum Principle: ‘Panta Rhei’
	7.1 Introducing the Problem Question
	7.2 Tensions in Intercultural Communication
		7.2.1 Ethnolinguistic Vitality
	7.3 Voice in Intercultural Communication
	7.4 Introducing the Pendulum Principle
		7.4.1 The Contradictory Nature of Intercultural Communication
		7.4.2 Intercultural Communication as Praxis
		7.4.3 Intercultural Communication and Change
	7.5 Pendulum Principle Defined
	7.6 Summary
	Glossary
	7.7 Case Study: Dialectics of Colonial Encounter: Interacting with the Kobon
	Bibliography
Chapter 8: Transaction Principle: Getting Things Done!
	8.1 Introducing the Problem Question
	8.2 Approaching Conflict: Roots
		8.2.1 Two Sides of Conflict
	8.3 Approaching Conflict: Routes
		8.3.1 Avoidance
		8.3.2 Polarization
		8.3.3 Compromise
		8.3.4 Collaboration
	8.4 Introducing the Transaction Principle
		8.4.1 Intercultural Transaction: Perception and Reality
			8.4.1.1 Zero-Sum Aversion
			8.4.1.2 Fixed-Sum
			8.4.1.3 Flexible-Sum
		8.4.2 Intercultural Communication as Negotiation Zone
		8.4.3 Back to the Future: From Positions to Interests
	8.5 Transaction Principle Defined
	8.6 Summary
	Glossary
	8.7 Case Study: ‘The Wall of Death’: A Conflict Between Japanese and Western Cultures
	Bibliography
Chapter 9: Synergy Principle: ‘2+2=5 (or More!)’
	9.1 Introducing the Problem Question
	9.2 Perception: ‘Seizing the World’
		9.2.1 Stereotype: Are Аll Swans White?
		9.2.2 Generalization vs. Stereotyping
		9.2.3 Prejudice: The United States and ‘the Rest-of-the-World Soccer Cup’
		9.2.4 Conviction vs. Prejudice
	9.3 Escaping Suspicion and Fear
	9.4 Introducing the Synergy Principle
		9.4.1 Intercultural Synergy and Non-Summativity
		9.4.2 Toward Pareto Optimality
		9.4.3 Intercultural Synergy and the Flow Dynamics
	9.5 Synergy Principle Defined
	9.6 Summary
	Glossary
	9.7 Case Study: The Case of AMD: Unleashing Intercultural Potential
	Bibliography
Chapter 10: Sustainability Principle: ‘All for One, and One for All’
	10.1 Introducing the Problem Question
	10.2 Ethics in Intercultural Communication
		10.2.1 Approaches to Ethics in Intercultural Communication
	10.3 Introducing the Sustainability Principle
		10.3.1 General Nature of Sustainability: Thinking about Forever
		10.3.2 Strategies of Sustainability: Tolerance, Trust, Resistance
		10.3.3 Formula for Intercultural Sustainability
	10.4 Sustainability Principle Defined
	10.5 Summary
	Glossary
	10.6 Case Study: ‘An Ethics of Cultural Exchange’
	Bibliography
Index