Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Front Matter....Pages i-xv
Front Matter....Pages 1-1
Putting Pricing Experience in Perspective: A Satirical View from Victorian America....Pages 3-57
Reflections and Emerging Perspectives on the Strategic Implications of a Multi-dimensional Pricing Environment....Pages 58-74
Front Matter....Pages 75-75
Does Being Good Pay Off? An Investigation of Consumers’ Price Response to Social Product Information....Pages 77-98
Reference Points Beyond Price — Fairness Effects in Customer Choices....Pages 99-118
Price Sensitivity for Green Power in Electricity Markets: Results From a Conjoint Analysis and a Representative Survey in Switzerland....Pages 119-144
Front Matter....Pages 145-145
Exploring the Role of Information and Trust in Price Fairness Judgments....Pages 147-158
Price Transparency on the Internet Requirements of Revenue Management for the Development of an Online Strategy in the Hospitality Industry....Pages 159-171
Front Matter....Pages 173-173
Revenue Marketing and its Application Within the Hospitality Industry: History and Future Development....Pages 175-205
Transfer Pricing for Internal Services and Products: the Link Between Accounting and Marketing....Pages 206-221
Back Matter....Pages 223-230