Petrocinema: Sponsored Film and the Oil Industry

Title Page
Copyright Page
Contents
Figures
Acknowledgments
Introduction
	A.R.T., or a Heuristics for Analysis
	About the Chapters
	Notes
Part 1: Oil Rhetoric
	Chapter 1: Oil Media Archives
		Navigating Oil Archives
		Archiving Oil Media
		The Oil Media Archive and Its Limits
		Conclusion: Oil Histories and Energy Futures
		Notes
	Chapter 2: “All the Earmarks of Propaganda”: Teapot Dome, The World Struggle for Oil, and Defining Corporate Rhetoric
		Of Oil, the Interior, and Teapot Dome
		Industrial/Educational Films Inside and Outside of the Government
		Production and Release Controversy Over The World Struggle for Oil
		Conclusion
		Notes
	Chapter 3: Shell-BP: A Dialogue
		Prologue: Hidden Power
		Act One: Distant Neighbors
		Act Two: Cast in a New Mold
		Epilogue: Power in Perspective
		Notes
Part 2: Advertisements and Sponsorship
	Chapter 4: On the Road with Mickey and Donald: Walt Disney, Standard Oil, and the Golden Gate International Exposition of 1939
		“A Literature and a Litigation”
		“The Great West Is Now in Readiness”
		“Devoted Workers and Millions of Friends”: Collaborating with Disney
		The Standard Parade of 1939
		“Let’s Make Some Advertisements”
		The Travel Tykes “See Standard First”
		The Race to Treasure Island
		“An Exotic Chow-Chow”
		Notes
	Chapter 5: Petroleum and Hollywood Stardom: Making Way for Oil Consumption through Visual Culture
		Petroculture and the Restless Age
		Hollywood Glamour and Oil Marketing
		Conclusion
		Notes
	Chapter 6: The American Petroleum Institute: Sponsored Motion Pictures in the Service of Public Relations
		The American Petroleum Institute and the US Bureau of Mines
		Oil for Victory
		The Oil Industry Information Committee: Oil Progress Week
		The Last Ten Feet
		Style and Genre in the Public Relations Film
		Conclusion
		Notes
	Chapter 7: Industrial Film and the Politics of Visibility in the Early Years of North Sea Oil
		French Petrocinema
		Mythmaking on the High Seas
		Filming Frigg
		Media Strategy and the Image of Risk
		Notes
Part 3: Transformation of Oil Politics
	Chapter 8: “In India’s Life and Part of It”: Film and Visual Publicity at Burmah-Shell from the 1920s to the 1950s
		Oil in South Asia
		Promoting Consumption: Economies, Aesthetics, Archives
		Print Publicity
		Film Publicity
		Sponsored Film and Film Companies
		The Affective Fforce of Objects: Burmah-Shell’s Tins
		Notes
	Chapter 9: Creating Partners in Progress: Shell Communicating Oil during Nigeria’s Independence
		The Shell Film Unit
		Filming Oil
		Working for the Oil Industry
		Voices and Music
		Versions and Release
		Conclusion
		Notes
	Chapter 10: “Fueling Apartheid”: Documentary Film in the Service of Apartheid
		Production Contexts
		South Africa’s Life Line and the Threat of Economic Sanctions
		The Film
		“On Course” with Caltex
		Conclusion
		Acknowledgments
		Notes
Contributors
Index