Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction

Cover
Endorsements
Half Title
Series Page
Title Page
Copyright Page
Contents
Figures and Table
Preamble and Acknowledgments
	Note
1. Peopling Organizations, Marketing Interaction, and Technology
	1.1 Peopling Organizations: The Interactional Underpinning of Institutions
	1.2 Marketing Interaction
	1.3 Marketing and Technology
	1.4 Contents of Book
	Notes
2. Interactionism and Marketing
	2.1 The Interactionist Family
		2.1.1 Short History of Interactionism
		2.1.2 Symbolic Interactionism
		2.1.3 Ethnomethodology and Conversation Analysis
	2.2 Interactionism, Organization, and Institutions
	2.3 Discussion: Interactionism and Marketing
	Notes
3. Marketing Interaction on Street-Markets
	3.1 Research of Interaction on Markets
		3.1.1 Markets, Marketing, and Interaction
		3.1.2 Exploring Market Interaction
		3.1.3 Markets as (Inter-)Action Scene
	3.2 Methods and Data
	3.3 Examining Marketing Interaction
		3.3.1 Announcing Goods in Interaction
		3.3.2 Recommending in Interaction
		3.3.3 Turning Browsers into Buyers
	3.4 Discussion
	Notes
4. Digitizing Distribution in a Supermarket Chain
	4.1 Digitalization and Technology Innovation in the Retail Sector
	4.2 Analyzing Oral History Data
	4.3 The Practice of Digitalization in a Supermarket Chain
		4.3.1 Interpreting Emerging Technologies
		4.3.2 Materiality and Ecological Arrangement
		4.3.3 Acquiring Knowledge and Skills
	4.4 Discussion
	Notes
5. Designing "Dramatic Experiences" in Museums
	5.1 Experiential Marketing and Exhibition Design: Brief Literature Review
		5.1.1 Experience and Marketing
		5.1.2 Exhibition Design
	5.2 Methods and Data
	5.3 Deploying the "Design Approach"
		5.3.1 Imagining Atmosphere
		5.3.2 Interpreting the Exhibition Theme: Generating Exhibition Ideas
		5.3.3 Theorizing the Audience
	5.4 Discussion
	Note
6. Editing Museum Experiences: Online Gallery Talks
	6.1 Investigating Guided Tours and Gallery Talks
	6.2 Methods and Data
	6.3 Analysis
		6.3.1 Capturing the Curator-Painting Relationship
		6.3.2 Engaging the Online Audience
	6.4 Discussion
	Notes
7. Self-Service Technology and the Exhibition Experience
	7.1 Investigating SSTs
	7.2 Data and Methods
	7.3 Encouraging Response
	7.4 Accounting for System Response
	7.5 Helping Others
	7.6 Interacting with SSTs: A Classification of Events
		7.6.1 Engaging and Observing
		7.6.2 Helping, Supporting, and Interfering
		7.6.3 Private and Social Engagement
	7.7 Discussion
	Notes
8. Pricing in Marketing Interaction on Street-Markets
	8.1 Markets, Sales Interaction, and the Emergence of Price in Interaction
	8.2 Providing Candidate Prices: Occasioning Bargaining
	8.3 Offering Price Reduction
	8.4 Engaging in Haggling
	8.5 Discussion
	Notes
9. Promoting "Virtual Reality" in Public Discourse
	9.1 A Short History of VR
	9.2 Methods and Data
	9.3 Promoting VR in, and through, Public Discourse
		9.3.1 "This Time It Is Different"
		9.3.2 VR as Application
		9.3.3 Generating Empathy with VR
	9.4 Discussion
	9.5 Postface
	Notes
10. Discussion: Peopling Marketing, Organization, and Technology
	10.1 Peopling Marketing
	10.2 Unpacking the Co-production of Value
	10.3 Marketing Interaction and Technology
	10.4 Theoretical and Methodological Contributions
	Notes
Bibliography
Index