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دسته بندی: مدیریت ویرایش: 1 نویسندگان: Jan Jonker. Niels Faber سری: ISBN (شابک) : 3030781569, 9783030781576 ناشر: Palgrave Macmillan سال نشر: 2021 تعداد صفحات: 259 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 6 مگابایت
در صورت تبدیل فایل کتاب Organizing For Sustainability: A Guide To Developing New Business Models به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب سازماندهی برای پایداری: راهنمای توسعه مدل های کسب و کار جدید نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
هدف این کتاب درسی دسترسی آزاد سطح بالا، آموزش دانشآموزان و متخصصان در مورد چگونگی توسعه مدلهای کسبوکار است که تأثیر مثبتی بر مردم، جامعه، و محیط اجتماعی و زیستمحیطی دارد. این دیدگاه متفاوت از نحوه سازماندهی خلق ارزش را بررسی می کند، از تمرکز بر ایجاد ارزش تقریباً منحصراً پولی تا دیدگاهی که از طریق چندین ارزش تأثیر مثبت ایجاد می کند. این کتاب به دانشجویان و کارآفرینان یک رویکرد ساختاریافته مبتنی بر الگوی مدل کسبوکار (BMT) ارائه میدهد. این شامل سه مرحله و ده بلوک ساختمانی برای تسهیل توسعه یک مدل کسب و کار است. کاربران، چه دانشجو و چه شاغل، باید یکی از سه کهن الگوی مدل کسب و کار ارائه شده، یعنی پلتفرم، جامعه یا مدل های کسب و کار دایره ای را انتخاب کنند. هر کهن الگو یک منطق اختصاصی برای ایجاد واله ارائه می دهد. این کتاب می تواند برای توسعه یک مدل کسب و کار از ابتدا (تبدیل یک ایده به یک نمونه اولیه) یا برای تبدیل یک مدل کسب و کار موجود به یکی از سه کهن الگو استفاده شود. در سرتاسر کتاب منابع اضافی، پیوندهایی به کلیپهای ویدئویی آنلاین مرتبط، تکالیف و ادبیات برای تسهیل فرآیند توسعه ارائه شده است. این کتاب برای دانشجویانی که در زمینه توسعه مدل های کسب و کار، مدیریت پایدار، نوآوری و خلق ارزش مطالعه می کنند، مورد علاقه خواهد بود. همچنین مورد توجه مدیران اجرایی و متخصصانی مانند مشاوران یا کارآفرینان اجتماعی خواهد بود که به دنبال آموزش بیشتر هستند.
This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values. The book offers students and entrepreneurs a structured approach based through the Business Model Template (BMT). It consists of three stages and ten building blocks to facilitate the development of a business model. Users, be they students or practitioners, need to choose from one of the three offered business model archetypes, namely the platform, community, or circular business models. Each archetype offers a dedicated logic for vale creation. The book can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model into one of the three archetypes. Throughout the book extra sources, links to relevant online video clips, assignments and literature are offered to facilitate the development process. This book will be of interest to students studying the development of business models, sustainable management, innovation, and value creation. It will also be of interest executives, and professionals such as consultants or social entrepreneurs seeking further education.
Acknowledgements Praise for Organizing for Sustainability Disclaimer About This Book Contents Student Testimonials on the Business Model Template Readers’ Guide The Business Model Template at a Glance About the Authors Abbreviations List of Figures List of Tables 1 Speaking of Transition 1.1 The Triple Transition—Climate, Energy, and Circularity 1.2 A New Model for Organizing Multiple Value Creation 1.3 Measuring Performance 1.4 The Business Model Template References 2 Business Modelling 2.1 A Short History of Business Modelling Why Conventional Business Model Toolkits Are No Longer Fit for Purpose Towards a Business Modelling Approach for a Sustainable Economy 2.2 The Modelling Process 2.3 Key Business Model Archetypes 2.4 Horizontal and Vertical Organization 2.5 Summary: Engaging with the Business Model Template References Part I Definition Stage 3 Motive and Context 3.1 Exploring the Challenge and Opportunity The Context of Everyday Normal 3.2 Tools for Visualizing the Motive and the Context 3.3 Case Studies: Motive and Context 3.4 In Conclusion References 4 The Dream 4.1 The Bright Spot on the Horizon About Dreaming About Rhetoric and Framing 4.2 Using Framing to Bring Your Dream to Life 4.3 Case Studies: Dream 4.4 Curating Dreams References 5 The Value Proposition 5.1 Developing the Perfect Proposal 5.2 Speaking of Value Creation 5.3 Value Creation and Change 5.4 Some Reflections on the Scope of Value Creation 5.5 Case Studies: Proposition 5.6 It’s Not That Simple References Part II Design Stage 6 Business Model Archetypes 6.1 The Logic of Value Creation 6.2 Platform Business Models 6.3 Community or Collective Business Models 6.4 Circular Business Models 6.5 Selecting a Business Model Archetype 6.6 Case Studies: Business Model Archetypes 6.7 Laying a Logical Foundation References 7 Parties Involved 7.1 Who Is Participating? 7.2 Identifying People 7.3 Case Study: Parties 7.4 The Art of Uniting Parties References 8 Strategy 8.1 Mapping Out the Route A Short Reflection 8.2 Tools Strategy as a Plan: Analytical Tools Strategy as a Route: Conceptual Tools 8.3 Case Studies: Strategy 8.4 Everything Is Context References 9 Core Activities 9.1 The More Specific the Better 9.2 Core Activities Framework 9.3 Case Studies: Core Activities 9.4 A Running Score References 10 External Test 10.1 Seek Confrontation 10.2 Testing Is Applied Research 10.3 Minimum of Five Checks in an External Test 10.4 Case Studies: External Test 10.5 Has Your Business Model Survived the Test? References Part III Result Stage 11 Impact 11.1 Speaking of Impact 11.2 Quantifying Impact 11.3 Case Studies: Impact 11.4 Assessment and Impact Reporting 11.5 Keep It Simple References 12 Value(s) Creation 12.1 Everything Is a Transaction and Has Value 12.2 Speaking of Transactions Transactions and Externalities Inclusivity and Hybridization 12.3 Typology of Transactions and Revenue Models To Have or Not to Have, That is the Question 12.4 Bartering, Time Banks, and Hybrid Transactions Bartering and Beyond Hybrid Transactions 12.5 What Is the Business Case of Your Business Model? How Do You Shape Transactions in Your Business Model, and What Do You Exchange? 12.6 Case Studies: Value(s) Creation 12.7 Conclusion References 13 Alternative Routes 13.1 Alternative Routes Through the BMT 13.2 Idea-Driven 13.3 Proposition-Driven 13.4 Network-Driven 13.5 Impact-Driven 13.6 Competence-Driven 13.7 What Route Do You Take? Using a Modified PDCA Cycle 14 The Art of Doing 14.1 From the BMT to a Working Business Model 14.2 KipCaravan Project Building Block #1—Motive and Context Building Block #2—Dream Building Block #3—Proposition Building Block #4—Business Model Archetypes Building Block #5—Parties Building Block #6—Strategy Building Block #7—Core Activities Building Block #8—External Test Building Block #9—Impact Building Block #10—Value(s) Creation 14.3 Sun at School NSV2 (Zon Op School NSV2) Project Building Block #1—Motive and Context Building Block #3—Proposition Building Block #9—Impact Building Block #5—Parties Building Block #7—Core Activities Building Block #6—Strategy Building Block #4—Business Model Archetype Building Block #2—Dream Building Block #8—External Test Building Block #10—Value(s) Creation Building Block #9—(Second Iteration) Impact Building Block #3—(Second Iteration) Proposition 14.4 The Secret to Success References 15 Epilogue 15.1 New Models of Organizing 15.2 Change Is Always Challenging 15.3 The Six Elements of a Successful Business Model 15.4 Final Word References Appendix A: Quick Scan Appendix B: Glossary Ableism Archetype (of a Business Model) Big, Hairy, Audacious Goal (BHAG) Business Model Circularity (1) Circularity (2) Commons Community Context Conversion Core Activity Corporate Social Responsibility (CSR) Dream Eco-efficiency and Eco-effectiveness External Check Externalizing Future-Proof Hybrid Hybrid Transactions Impact Inclusion (1) Inclusion (2) Inclusion (3) Indicators Life Cycle Analysis Loops (1) Loops (2) Model Network Parties Platform Sticky Problems Strategy (1) Strategy (2) Substitution Sustainability (1) Sustainability (2) Sustainability (3) Sustainability (4) Template Transaction Transition Value Creation Value(s) Creation Value Proposition Wicked Problems, a.k.a. Sticky Problems References Appendix C: Educational Assignments Suggested Assignments for Building Block #1—Motive and Context Suggested Assignments for Building Block #2—Dream Suggested Assignments for Building Block #3—Proposition Suggested Assignments for Building Block #4—Business Model Archetypes Suggested Assignments for Building Block #5—Parties Suggested Assignments for Building Block #6—Strategy Suggested Assignments for Building Block #7—Core Activities Suggested Assignments for Building Block #8—External Test Suggested Assignments for Building Block #9—Impact Suggested Assignments for Building Block #10—Value(s) Creation: Transaction Types General Assignments References Appendix D: Sustainable Development Goals Implementation of SDGs Sources Appendix E: Sustainability Tools Measuring Impact (Impact Wizard) CO2 Calculator Futureproof Community Appendix F: Templates Index