Opportunity Recognition: 15 Approaches for More Business Growth

Preface to the Second Edition
Preface to the First Edition
Contents
About the Authors
1: Introduction
	1.1	 Can Companies Grow and Exist in the Long Term?
	1.2	 New Ideas for Growth Generation: Where and When?
	1.3	 Opportunity Recognition as an Approach to Generating New Growth Ideas
	References
2: Company-related Opportunity Recognition Tools
	2.1	 Technology Application Matrix
		2.1.1	 The Concept of the Technology Application Matrix
		2.1.2	 Opportunity Recognition with the Technology Application Matrix
		2.1.3	 Application of the Technology Application Matrix
	2.2	 Business Model Innovation Approach
		2.2.1	 The Concept of Business Model Innovation
		2.2.2	 Opportunity Recognition with Business Model Innovations
		2.2.3	 Application of Business Model Innovations
	2.3	 Core Business Approach
		2.3.1	 The Concept of Core Business
		2.3.2	 Opportunity Recognition with the Core Business Approach
		2.3.3	 Application of the Core Business Approach
	2.4	 Analytics Approach
		2.4.1	 The Concept of Analytics
		2.4.2	 Opportunity Recognition with Analytics
		2.4.3	 Application of the Analytics Approach
	2.5	 Product Trend Approach
		2.5.1	 The Concept of the Product
		2.5.2	 Opportunity Recognition with the Product Trend Approach
		2.5.3	 Application of the Product Trend Approach
	References
3: Market-Related Tools of Opportunity Recognition
	3.1	 Consumption Chain
		3.1.1	 The Concept of the Consumption Chain
		3.1.2	 Opportunity Recognition with the Consumption Chain
		3.1.3	 Application of the Consumption Chain Approach
	3.2	 Empathic Design
		3.2.1	 The Concept of Latent Needs
		3.2.2	 Opportunity Recognition with Empathic Design
		3.2.3	 Application of Empathic Design
	3.3	 Granularity Approach
		3.3.1	 Fundamentals of the Granularity Approach
		3.3.2	 Opportunity Recognition with the Granularity Approach
		3.3.3	 Application of the Granularity Approach
	3.4	 Innovation Mapping
		3.4.1	 The Concept of Disruptive Innovation
		3.4.2	 Opportunity Recognition with Innovation Mapping
		3.4.3	 Application of Innovation Mapping
	3.5	 Market Imperfections
		3.5.1	 The Concept of Market Imperfections
		3.5.2	 Opportunity Recognition with the Market Imperfections Approach
		3.5.3	 Application of the Market Imperfections Approach
	References
4: Environmental Opportunity Recognition Tools
	4.1	 Reverse Innovation Approach
		4.1.1	 The Concept of Reverse Innovation
		4.1.2	 Opportunity Recognition with Reverse Innovation
		4.1.3	 Application of the Reverse Innovation Approach
	4.2	 Interpreter Approach
		4.2.1	 The Concept of Incremental and Radical Innovation
		4.2.2	 Opportunity Recognition with the Interpreter Approach
		4.2.3	 Application of the Interpreter Approach
	4.3	 Innovation Crowdsourcing
		4.3.1	 The Concept of Innovation Crowdsourcing
		4.3.2	 Opportunity Recognition with Innovation Crowdsourcing
		4.3.3	 Application of Innovation Crowdsourcing
	4.4	 Lead User Approach
		4.4.1	 The Concept of Different Customer Groups in Innovation Diffusion
		4.4.2	 Opportunity Recognition with Lead Users
		4.4.3	 Application of the Lead User Approach
	4.5	 Market Space Approach
		4.5.1	 Basic Principles of the Market Space Approach
		4.5.2	 Opportunity Recognition with the Market Space Approach
		4.5.3	 Application of the Market Space Approach
	References
5: Systematization of the Tools for Opportunity Recognition
	5.1	 Systematization By Format
	5.2	 Systematisation According to New Products and New Markets
	5.3	 Systematisation According to the Necessary Use of Resources
	References
6: Evaluation and Selection of Opportunities
	6.1	 Criteria Catalogues
	6.2	 Portfolio Approaches
	References
7: Application Tasks for Teaching and Workshops
	7.1	 Application Tasks on Company-Related Tools
		7.1.1	 Technology Application Matrix for the Hövding Company
		7.1.2	 Analysis of Business Model Innovation
		7.1.3	 Collection of Ideas for Analytics Application Fields at IKEA
		7.1.4	 Analysis of the Impact of Megatrends on IKEA According to the Product Trend Approach
	7.2	 Application Tasks for Market-Related Tools
		7.2.1	 Analysis of Changes in the Consumption Chain
		7.2.2	 Empathic Design to Improve Online Teaching or Campus Infrastructure
		7.2.3	 Analysis of Innovations: Disruptive or Incremental?
	7.3	 Application Tasks on Environment-Related Tools
		7.3.1	 Interpreter Approach for the Game Pokémon Go
		7.3.2	 Lead User Search
		7.3.3	 Value Curve for the Women’s Gym Chains Curves and Mrs Sporty
		7.3.4	 Value Curve for the Ergobag Primary School Backpack
		7.3.5	 Value Curve for Low-Cost Airlines
	References