Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce (Handel und Internationales Marketing Retailing and International Marketing)

Acknowledgments
Contents
Abbreviations
List of Figures
List of Tables
1 Introduction
	1.1 The Evolution of Traditional E-Commerce into Emerging Future Consumption Opportunities
	1.2 Theoretical Foundation and Central Domains in the Various Subareas of E-Commerce
	1.3 Research Gaps in the Various Subareas of E-Commerce
	1.4 Science-Theoretical Classification
2 Structure and Content of the Essays
	2.1 Focus of the Essays
	2.2 Essay 1—A Cross-National Comparison of Consumers’ Cross-Border Online Shopping Intentions in Germany and Romania
	2.3 Essay 2—Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers
	2.4 Essay 3—A Qualitative Study of Consumer Perceptions and Experiences Related to Voice-Commerce
	2.5 Essay 4—An Experimental Investigation of the Use of Artificial Intelligence in the Context of Complaint Management
	2.6 Essay 5—From Owning to Renting through Rental-Commerce Websites—A Qualitative Analysis of the Importance of Ownership
	2.7 Essay 6—Will Renting Substitute Buying? Drivers of User Intention to Participate in Rental-Commerce
	2.8 Overview of Essays and Related Research Characteristics
3 Essays
	3.1 A Cross-National Comparison of Consumers’ Cross-Border Online Shopping Intentions in Germany and Romania
		3.1.1 Introduction
		3.1.2 Literature Review
		3.1.3 Theoretical Foundations and Hypotheses
		3.1.4 Empirical Study
		3.1.5 Results
		3.1.6 Discussion
		3.1.7 Conclusion and Implications
	3.2 Development of a Motivation–trust–vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-national Application to Chinese and German Consumers
		3.2.1 Introduction
		3.2.2 Theoretical Foundation and Hypotheses
		3.2.3 Empirical Study
		3.2.4 Results
		3.2.5 Discussion
		3.2.6 Conclusion and Implications
	3.3 A Qualitative Study of Consumer Perceptions and Experiences related to Voice-Commerce
		3.3.1 Introduction
		3.3.2 Literature Review
		3.3.3 Theoretical Foundation
		3.3.4 Empirical Studies
		3.3.5 Conclusion and Implications of Study 1 and 2
	3.4 An Experimental Investigation of the Use of Artificial Intelligence in the Context of Complaint Management
		3.4.1 Introduction
		3.4.2 Literature Review and Hypotheses
		3.4.3 Empirical Study
		3.4.4 Results
		3.4.5 Discussion
		3.4.6 Conclusion and Implications
	3.5 From Owning to Renting through Rental-commerce Websites—A Qualitative Analysis of the Importance of Ownership
		3.5.1 Introduction
		3.5.2 Literature Review
		3.5.3 Theoretical Foundations
		3.5.4 Empirical Study
		3.5.5 Results
		3.5.6 Discussion
		3.5.7 Conclusion and Implications
	3.6 Will Renting Substitute Buying? Drivers of Consumer Intention to Participate in Rental-Commerce
		3.6.1 Introduction
		3.6.2 Literature Review
		3.6.3 Theoretical Foundations and Hypotheses
		3.6.4 Empirical Study
		3.6.5 Results
		3.6.6 Discussion
		3.6.7 Conclusion and Implications
4 General Discussion and Conclusion
	4.1 Core Results
	4.2 Practical Implications
	4.3 Research and Theoretical Implications and Directs for Future Research
References