Online journalism : copywriting and conception for the internet ; a handbook for training and practice

Preface
Contents
List of Figures
1: The Profession: Activities and Fields of Work
	1.1	 Activities
	1.2	 Fields of Work
	1.3	 Staff and Editorial Organization
	Further Reading
		Further Link
2: The Medium
	2.1	 What Is Online Journalism?
	2.2	 Terms, Forms and Formats
	2.3	 Workflow and Content Management
3: The Online Users
	3.1	 User Research and Market Analysis
	3.2	 Being Found with Search Engines
	Further Reading
		Further Links
4: Hypertext and Storyboard
	4.1	 How to Write Hypertext?
	4.2	 Links Structure the Reading Flow
	4.3	 Navigation for Mobile Touch and Voice Control
	4.4	 Storyboard for the Navigation
	4.5	 Usability and UX
	4.6	 Planning the Site and Homepage
	Further Reading
5: Presentation Forms and Multimodal Formats
	5.1	 Designing for the Media
	5.2	 Inform: News, Slideshow, Interview, Podcast
	5.3	 Narrative Formats: Onepager, Newsgame, Web Reportage, Web Documentary
	5.4	 Analyze: Commentary, Criticism, Gloss, Cartoon
	5.5	 Provide Service, Write Conversion-Oriented: FAQ, Chatbot, Newsletter
	Further Reading
		Further Links
		Further Literature (Selection)
6: Participatory Forms and Formats
	6.1	 Online: Participation and Collaboration
	6.2	 Social Media Platforms
	6.3	 Individual Communication Online
	6.4	 Ancestors: Blogs, Microblogging, Forums
	6.5	 Community Building
	Further Reading
7: The Right
	7.1	 Fundamentals and Responsibility
	7.2	 Copyright
	7.3	 Right of Personality and Likeness
	7.4	 Data Protection
	Further Reading
		Further Links
8: Education and Training
	8.1	 Universities
	8.2	 Journalism Schools and Traineeships
	8.3	 Continuing Vocational Training, In-service and Distance Learning Courses
	8.4	 Short Courses
	8.5	 Networks and Contact Exchanges
	Further Reading
Glossary
Further Links