Online Consumer Behavior: Theory and Research in Social Media, Advertising, and e-Tail

Cover
online consumer behavior: theory and research in
social media, advertising, and e-tail
Copyright
Contents
Foreword
Preface
About the editor
About the Contributors
Section I Consumers’ Online Identity
	1 Snapshots of the Self: Exploring the Role of online Mobile Photo Sharing in identity Development Among Adolescent Girls
	2 Source Characteristics in online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase outcomes?
	3 overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds
Section II Social Media, Blogs, and Privacy Issues
	4 Managing new Media: Tools for Brand Management in Social Media
	5 Consumer Activism Through Social Media: Carrots Versus Sticks
	6 Authenticity in online Communications: Examining Antecedents and Consequences
	7 Web 2.0 and Consumers’ Digital Footprint: Managing Privacy and Disclosure Choices in Social Media
Section III Online Advertising and Online Search Behavior
	8 Viewer Reactions to online Political Spoof Videos and Advertisements
	9 Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships
	10 Male Consumers’ Motivations for online Information Search and Shopping Behavior
Section IV e-Tail Consumer Behavior and Online Channels
	11 Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers’ Changing Needs
	12 Consumer Trust and Loyalty in e-tail
	13 Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment
Author Index
Subject Index