Nonprofit management 101: a complete and practical guide for leaders and professionals: essential resources, tools, and hard-earned wisdom from 55 leading experts

Cover
Title Page
Copyright
Contents
Introduction
Foreword
About the Book
Acknowledgments
Part One The Big Picture – What the Field Is All About and Where You Fit In
	Chapter 1 Nonprofits in the United States
		Introduction
		What Is a Nonprofit Organization?
		Nonprofits in the United States Today
		The History of Nonprofits in the US
		What\'s Next: Trends and Implications
		Conclusion
		Nonprofit History Resource Review
	Chapter 2 Taking Charge of Your Nonprofit Sector Career
		Introduction
		Critical Skills and Competencies
		Conclusion
		Career‐Building Resource Review
	Chapter 3 Building Strong Social Movements
		Introduction
		Critical Skills and Competencies
		Conclusion
		Movement Building Resource Review
Part Two Managing Organizations and People
	Chapter 4 Thriving as an Executive Director
		Introduction
		Critical Skills and Competencies
		Conclusion
		Nonprofit Leadership Resource Review
	Chapter 5 Strategic Planning: Turning a Dream into Reality
		Introduction
		Critical Skills and Competencies
		The Nonprofit Dashboard
		Conclusion
		Strategic Planning Resource Review
	Chapter 6 Nonprofit Partnerships: Collaboration, Alliances, and Strategic Restructuring
		Introduction
		Critical Skills and Competencies
		Five Things We Wish We Had Known
		Conclusion
		Nonprofit Partnerships Resource Review
	Chapter 7 Risk Management and Insurance
		Introduction
		Critical Skills and Competencies
		Conclusion
		Risk Management Resource Review
	Chapter 8 Attracting and Hiring Staff: Acquiring the Best Talent
		Introduction
		Critical Skills and Competencies
		Must‐Haves in Human Capital Management Strategy
		Implementing an Effective Hiring Process
		Conclusion
		Acquiring Talent Resource Review
	Chapter 9 How to Promote Diversity and Inclusion
		Introduction
		Critical Skills and Competencies
		Integrating Diversity into Your Organization
		What I Wish I Knew
		A Guide to Making Your Diversity Plan Succeed
		Take Charge of Your Education
		Definitions and Background
		Conclusion
		Diversity Resource Review
Part Three Nonprofit Law and Finance
	Chapter 10 Nonprofit Law
		Introduction
		Critical Skills and Competencies
		Conclusion
		Nonprofit Law Resource Review
	Chapter 11 Nonprofit Advocacy and Lobbying
		Introduction
		Critical Skills and Competencies
		Don\'t Do It Alone!
		And Yes, It Is Legal!
		Conclusion
		Lobbying and Advocacy Resource Review
	Chapter 12 Nonprofit Financial Management
		Introduction
		Critical Skills and Competencies
		Expense Dynamics
		Conclusion
		Financial Management Resource Review
Part Four Nonprofit Technology and IT
	Chapter 13 Technology Planning
		Introduction
		Critical Skills and Competencies
		Conclusion
		Technology Planning Resource Review
	Chapter 14 The Nonprofit Guide to Web Design
		Introduction
		Critical Skills and Competencies
		Growing Your Assets: Traffic and Lists
		Conclusion
		Website Design Resource Review
	Chapter 15 Measurement, Evaluation, and Learning Plans
		Introduction
		Critical Skills and Competencies
		Conclusion
		Measurement and Evaluation Resource Review
	Chapter 16 Constituent Relationship Management
		Introduction: What Is Constituent Relationship Management (CRM)?
		What Does CRM Do?
		What Are the Benefits of CRM?
		Core Skills and Competencies: Using CRM
		Outreach: Measuring Financial and Other Forms of Value
		User Adoption
		Business Intelligence: Reporting, Analytics … and AI?
		Conclusion
		CRM Resource Review
Part Five Fundraising
	Chapter 17 Fundraising: Knowing When to Do What
		Introduction
		Critical Skills and Competencies
		Conclusion: A Noble Calling
		Nonprofit Fundraising Resource Review
	Chapter 18 Individual Donor and Major Gift Strategies: The 80 Solution to Fundraising
		Introduction: The Biggest Slice of the Pie
		Critical Skills and Competencies
		Volunteer and Board Fundraising: Training Makes All the Difference
		Conclusion
		Individual Donor Resource Review
	Chapter 19 How to Seek a Grant
		Introduction
		Critical Skills and Competencies
		Other Areas of Importance
		If I Knew Then
		Conclusion
		Grant Seeking Resource Review
	Chapter 20 Online Fundraising
		Introduction: The Precision of A NASCAR Pit Crew
		Why Online Fundraising Matters
		Critical Skills and Competencies
		In Focus: Messaging, Website Fundraising, and Email
		Conclusion
		Online Fundraising Resource Review
	Chapter 21 Online Peer‐to‐Peer Fundraising
		Introduction
		Critical Skills and Competencies
		Conclusion
		Online Peer‐to‐Peer Fundraising Resource Review
	Chapter 22 Cause Marketing 101: Moving Beyond Corporate Sponsorships to Strategic Partnerships
		Introduction
		Critical Skills and Competencies
		Conclusion
		Cause Marketing Resource Review
	Chapter 23 Social Enterprise 101: An Overview of Earned Income Strategies
		Introduction
		Critical Skills and Competencies
		Conclusion
		Social Enterprise Resource Review
Part Six Marketing and Communications
	Chapter 24 Nonprofit Marketing: The Why and How of Branding
		Introduction
		Critical Skills and Competencies
		The Benefits of Branding
		Get Your Organization Ready for Branding
		The Elements of Your Brand
		Establish Your Brand Positioning
		Conclusion
		Nonprofit Marketing Resource Review
	Chapter 25 Moving Millennials to Act: Strategies and Tactics for Marketing, Fundraising, and Activism
		Introduction
		Critical Skills and Competencies
		Reconfiguring Your Nonprofit to Steward a New Type of Donor
		Conclusion
		Millennial Engagement Resource Review
	Chapter 26 Using Digital Tools to Tell Your Story
		Introduction
		Critical Skills and Competencies
		Conclusion
		Storytelling 2.0 Resource Review
	Chapter 27 Crafting an Effective Newsletter Strategy
		Introduction: The Evolution of Nonprofit Newsletters
		Critical Skills and Competencies
		Conclusion
		Nonprofit Newsletter Resource Review
	Chapter 28 Painless and Effective Event Planning: Let\'s Get This Party Started!
		Introduction
		Critical Skills and Competencies
		Conclusion
		Event Planning Resource Review
	Chapter 29 Public Relations for Nonprofits: Getting Exposure for Your Cause
		Introduction
		Core Skills and Competencies
		Conclusion
		Public Relations Resource Review
Part Seven Boards and Volunteers
	Chapter 30 Board Governance
		Introduction
		Critical Skills and Competencies
		Fundamentals of Working With the Board
		Conclusion
		Board Governance Resource Review
	Chapter 31 Getting Your Board to Fundraise
		Introduction
		Critical Skills and Competencies
		Key Principles of Board Fundraising
		Conclusion
		Board Fundraising Resource Review
	Chapter 32 Volunteer Recruitment
		Introduction
		Critical Skills and Competencies
		Conclusion
		Volunteer Recruitment Resource Review
	Chapter 33 Volunteer Engagement and Management
		Introduction
		Critical Skills and Competencies
		Engaging Volunteers Strategically to Meet Your Mission
		Creating an Onboarding Process
		Ensuring Quality Experiences for Volunteers
		Developing and Utilizing Volunteer Leaders
		Recognition and Retention
		Tracking Volunteer Activity
		Skills‐Based Volunteering
		Conclusion
		Volunteer Management Resource Review
Closing Thoughts
Afterword: We All Have the Capacity to Be Social Prophets
Book Partners
About The Editors
End Notes
Name Index
Subject Index
EULA