Navigating Digital Communication and Challenges for Organizations

Cover
Title Page
Copyright Page
Book Series
Editorial Advisory Board
Table of Contents
Detailed Table of Contents
Preface
Acknowledgment
Section 1: Section 1
	Chapter 1: Internal Communication in Contemporary Organizations
	Chapter 2: The Digital Influence Ecosystem and Its Relation to Organizational Communication
	Chapter 3: Disruptive Communication
	Chapter 4: Media Visibility in the Digital Context
Section 2: Section 2
	Chapter 5: How Small Companies Used Shopstreaming in Their Fight for Survival in a COVID-19 Scenario
	Chapter 6: COVID-19 Vaccination Campaign
	Chapter 7: Health Communication on Social Media
Section 3: Section 3
	Chapter 8: Beyond the Corporate Digital Newsroom 2.0
	Chapter 9: Bridging Journalists and PR Practitioners in a Digital Context
Section 4: Section 4
	Chapter 10: Empathic Brands
	Chapter 11: Place Branding, Digital Communication, and Citizenship
Section 5: Section 5
	Chapter 12: Internet Marketing
	Chapter 13: The Use of CRM in Marketing and Communication Strategies in Portuguese Non-Profit Organizations
	Chapter 14: Social Media Reputation, Corporate Reputation
Compilation of References
About the Contributors
Index