My Revision Notes: Edexcel A-level Business Second Edition

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Title Page
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Introduction
Theme 1 Marketing and people
	1 Meeting customer needs
		The market
		Market research
		Market positioning
	2 The market
		Demand
		Supply
		Markets and equilibrium
		Price elasticity of demand
		Income elasticity of demand
	3 Marketing mix and strategy
		Product and service design
		Branding and promotion
		Pricing strategies
		Distribution
		Product life cycle and portfolio
		Marketing strategy
	4 Managing people
		Approaches to staffing
		Recruitment, selection and training
		Organisational design
		Motivation in theory
		Motivation in practice
		Leadership
	5 Entrepreneurs and leaders
		Role of an entrepreneur
		Entrepreneurial motives and characteristics
		Business objectives
		Forms of business
		Business choices
		Moving from entrepreneur to leader
Theme 2 Managing business activities
	6 Raising finance
		Sources of finance: internal and external
		Liability and finance
		Planning and cash flow
	7 Financial planning
		Sales forecasting
		Sales, revenue and costs
		Break-even
		Budgets
	8 Managing finance
		Profit
		Liquidity
		Business failure
	9 Resource management
		Production, productivity and efficiency
		Capacity utilisation
		Stock control
		Quality management
	10 External influences
		Economic influences
		Legislation
		The competitive environment
Theme 3 Business decisions and strategy
	11 Business objectives and strategy
		Corporate objectives
		Corporate strategy
		Ansoff’s Matrix
		SWOT analysis
		Impact of external influences
		The competitive environment
	12 Business growth
		Growth
		Organic growth
		Mergers and takeovers
		Reasons for staying small
	13 Decision-making techniques
		Quantitative sales forecasting
		Investment appraisal
		Decision trees
		Critical path analysis
	14 Influences on business decisions
		Corporate influences
		Corporate culture
		Shareholders versus stakeholders
		Business ethics
	15 Assessing competitiveness
		Interpretation of financial statements
		Ratio analysis
		Human resources
	16 Managing change
		Causes and effects of change
		Key factors in change
		Scenario planning
Theme 4 Global business
	17 Globalisation
		Growing economies
		China versus India
		Business potential in Africa
		International trade and business growth
		Factors contributing to increased globalisation
		Protectionism
		Trading blocs
	18 Global markets and business expansion
		Conditions that prompt trade
		Assessment of a country as a market
		Assessment of a country as a production location
		Reasons for global mergers or joint ventures
		Global competitiveness
	19 Global marketing
		Global marketing
		Global niche markets
		Cultural and social factors in global marketing
	20 Global industries and companies (multinational corporations)
		The impact of multinational corporations
		Ethics in global business
		Controlling multinational corporations
Glossary