My New Business: A Busy Woman's Guide to Start-Up Success

Cover
Contents
About the author
Author acknowledgements
Introduction
Part 1: Is starting a business right  for me?
	1 Do I really want this?
	2 Do I have a good idea?
	3 Do I have what it takes?
	4 What are my aspirations?
Part 2: Is my idea right for the market?
	5 Is there a market for it?
	6 Who are my competitors and how can I be  different?
	7 Who are my customers and what do they think?
	8 What is the idea I want to move forward with?
Part 3: How do I plan for success?
	9 How do I make it/do it?
	10 How will I sell it?
	11 What shall I charge for it?
	12 How do I market it?
Part 4: How will the business operate?
	13: How will I make the business run?
	14: How much profit will I make?
	15: What business know-how do I need?
	16: How will I fund it?
Part 5: How do I do it all?
	17: What does starting up on your own feel like?
	18: How do I sustain my commitment?
	19: How do I manage my life as well as my  business?
	20: Is it possible to juggle running a business with motherhood?
Final thoughts …
Index