Modern Radio and Audio Production: Programming and Performance

Cover
Half Title
Title
Statement
Copyright
About the Authors
Brief Contents
Contents
Preface
Foreword
Ch 1: Production in Modern Radio
	Ch 1: Introduction
	The Durability of Radio
	Sound of the Station
	Formats
	Reaching a Specific Audience
	How Target Audiences Affect Format
	How Formats are Constructed
	Other Programming Developments in Radio
	Satellite Radio Comes of Age
	Noncommercial Radio
	Economics of Radio
	The Role of the Producer in Modern Radio
	Ch 1: Summary
Part 1: Audio Fundamentals
	Ch 2: Sound and Microphones
		The Basics of Sound
		The Microphone: How it Works
		Physical Types of Microphones
		Microphone Selection and Use
		Ch 2: Summary
		Ch 2: Applications
		Ch 2: Exercises
	Ch 3: The Console
		Ch 3: Introduction
		Function of the Console
		Understanding Console Function: Some Hypothetical Examples
		Understanding Console Function: Actual Consoles
		Operation of the Audio Console
		Ch 3: Summary
		Ch 3: Applications
		Ch 3: Exercises
	Ch 4: Recording and Playback Technology
		Ch 4: Introduction
		Digital Audio Files
		Disk Drive Recording
		Compact Discs
		Recordable CDs and DVDs
		CD Players Operation and Usage
		Solid State Drives and Flash Memory
		The Digital Cart Machine
		Remote Inputs
		Ch 4: Summary
		Ch 4: Applications
		Ch 4: Exercises
	Ch 5: Editing
		Ch 5: Introduction
		The Basics of Editing Audio
		Copying, Pasting, and Looping
		Using Alternative Technologies
		Dubbing
		Ch 5: Summary
		Ch 5: Applications
		Ch 5: Exercises
Part 2: Radio Fundamentals
	Ch 6: Recorded Program Production
		Ch 6: Introduction
		Recorded versus Live, On-Air Production
		Layout of a Production Studio
		Working in a Production Studio
		Music
		Recorded Voice
		Sound Effects
		Combining Elements in Production
		Ch 6: Summary
		Ch 6: Applications
		Ch 6: Exercises
	Ch 7: Live, On-Air Production
		Ch 7: Introduction
		Typical Airshift
		Sound of the Station
		Suggestions for Live, On-Air Production
		Working With Satellite and Network Services
		Ch 7: Summary
		Ch 7: Applications
		Ch 7: Exercises
	Ch 8: Computer-Driven Technology
		Ch 8: Introduction
		Computer Basics
		Computer-Generated Effects
		Computer-Assisted Editing
		Computers in Automation and Satellite Services
		Computers in the Programming Function
		Ch 8: Summary
		Ch 8: Applications
		Ch 8: Exercises
Part 3: Aural Communication
	Ch 9: Achieving an Effect
		Ch 9: Introduction
		What Is an Effect?
		Kinds of Effects
		How Production Elements Support a Theme
		How a Producer Uses Production Elements
		Using Elements of Sound to Achieve an Effect
		Recording a Voice
		Ch 9: Summary
		Ch 9: Applications
		Ch 9: Exercises
	Ch 10: Drama and Dramatic Elements in Radio Production
		Ch 10: Introduction
		The Structure of Drama
		Dramatic Elements in Commercial Production
		Dramatic Elements in News Production
		Technical Considerations of Radio Drama
		Ch 10: Summary
		Ch 10: Applications
		Ch 10: Exercise
	Ch 11: Writing for the Ear
		Ch 11: Introduction
		In Audio, Your Ears Become Your Eyes
		Ten Basic Word and Sentence Techniques for Writing for the Ear
		Ten Basic Paragraph and Overall Story Construction Techniques for Writing for the Ear
		Ch 11: Summary
		Ch 11: Applications
		Ch 11: Exercises
Part 4: Specialized Production
	Ch 12: Commercial Production
		Ch 12: Introduction
		What Makes a Commercial Effective?
		Elements of Effective Radio Advertising
		Practical Approaches to Radio Commercials
		Suggestions for Producing Effective Commercials
		Production Applications in Station Promotion
		Ch 12: Summary
		Ch 12: Applications
		Ch 12: Exercises
	Ch 13: News Production
		Ch 13: Introduction
		News Gathering
		News Writing
		News Assembly
		A Quick Primer on Radio News Writing
		News Reading and Reporting
		News and Public Affairs Programming
		Newscasts
		Talk Shows
		Special Events
		Production Techniques for News and Public Affairs
		Ch 13: Summary
		Ch 13: Applications
		Ch 13: Exercises
	Ch 14: Remote and Sports Production
		Ch 14: Introduction
		Remote Radio Equipment
		Planning the Remote
		The Sports Remote
		A Final Note
		Ch 14: Summary
		Ch 14: Applications
		Ch 14: Exercises
	Ch 15: Advanced Production: Multichannel, Music, and Special Effects
		Ch 15: Introduction
		Multichannel Recording
		Stereo
		Recording Music
		Electronic Equipment and its use in Radio Production
		Ch 15: Summary
		Ch 15: Applications
		Ch 15: Exercises
Part 5: The Business of Radio: Legacy and New Media Models
	Ch 16: Production, Programming, and the Modern Format
		Ch 16: Introduction
		The Audience and the Format
		The Specifics of the Radio Format
		On-Air and Off-Air Production in the Modern Format
		Putting a Format on Air
		Ch 16: Summary
		Ch 16: Exercises
	Ch 17: Radio and the New Digital Infrastructure
		Ch 17: Introduction
		Items on the Infinite Dial
		Radio and the Long Tail
		How the Infinite Dial and the Long Tail can Create a Market
		A Turn of the Infinite Dial
		Ch 17: Summary
		Ch 17: Applications
		Ch 17: Exercises
	Ch 18: Mobile Radio and the Battle for the Dashboard
		Ch 18: Introduction
		The New Frontier
		Strategies for Reaching the Mobile Audience
		The Role of the App
		Ch 18: Summary
		Ch 18: Applications
		Ch 18: Exercises
	Ch 19: Entrepreneurial Radio
		Ch 19: Introduction
		The New World of the Media Entrepreneur
		Monetizing Internet Media Content
		Google’s Role in Media Entrepreneurship
		Other Monetization Models
		Services for Internet Radio
		Ch 19: Summary
		Ch 19: Applications
		Ch 19: Exercises
	Ch 20: Ethics and the Modern Communication Professional
		Ch 20: Introduction
		Why Study Ethics? Debunking Some Myths
		What Is Ethics?
		Ethics and the Question of Whether Ends Justify Means
		Consequentialism, Non-Consequentialsm, and Golden Mean Ethics in Practice
		Pros and Cons of Each Argument
		The Resolution
		Main Issues in Ethics Confronting Radio Communicators
		Codes of Ethics
		Ch 20: Summary
		Ch 20: Applications
		Ch 20: Exercises
Appendix: A Capsule History of Radio: Past Meets Future for the Modern Producer and Programmer
Glossary
Suggested Readings
Web Links
Index