Milkyway Image: Producing Hong Kong Film Genres for Global Consumption

Acknowledgements
Introduction
	References
Contents
1 The Film Production Company
	Hollywood Studios and Industry Analysis
	Media Industry Studies and the Independent Production Company
	Hong Kong Film Companies: Past and Present
	Conclusion
	References
2 Hong Kong Film Industry in Transition
	Industry in Crisis
	Production Companies in Transformation
	Conclusion
	References
3 Bringing the Old into the New: Formation and Development of Milkyway
	Milkyway as a Business Entity
	Milkyway as a Creative Team
	Conclusion
	References
4 From Hong Kong to the Mainland: Milkyway’s Production and Business Practices
	Establishing a Brand for the Hong Kong Audience
	Expanding into the Mainland Market
	Conclusion
	References
5 Shaping Hong Kong Cinema’s New Icon: Milkyway Image at International Film Festivals
	Debut: Specialised Film Festivals
	Breakthrough: Cannes, Berlin, Venice and Toronto
	Beyond and After Major Festivals
	Conclusion
	References
6 Defining Hong Kong Cinema Through Distribution: Milkyway Films in the United States
	The ‘Return’ of Hong Kong Film
	The ‘Disappearance’ of the Hong Kong Identity
	The Mainland Connection
	Conclusion
	Bibilography
7 Building a Hong Kong Studio Brand: Milkyway’s Changing Image in Overseas Critical Reception
	Milkyway as an Invisible Factory
	Milkyway as a Period in Johnnie To’s Career
	Milkyway as a House Style and a Brand per se
	Conclusion
	References
Conclusion
Bibliography