Memetics and Evolutionary Economics: To Boldly Go Where no Meme has Gone Before

Foreword
Preface and Acknowledgments
Acknowledgment of previously published work
Contents
List of Figures
List of Tables
1 Editorial Introduction: We Are the Memes, Resistance Is Futile
	1.1 Positioning, Aims, and Scope
	1.2 Contribution and Structure of the Book
	References
2 ``Meme Wars'': A Brief Overview of Memetics and Some Essential Context
	2.1 Episode I: The Phantom Memetics
	2.2 Episode II: Attack of the Meme Machines
	2.3 Episode III: Revenge of the Myth
	2.4 Episode IV: A New Replicator
	2.5 Episode V: The Interactor Strikes Back
	2.6 Episode VI: Return of the Memeplex
	References
3 A Case for Economemetics? Why Evolutionary Economists Should Re-evaluate the (F)utility of Memetics
	3.1 Introduction
	3.2 Some Clarification and Classification
	3.3 Implications of the Informationalist Perspective on Memes
		3.3.1 No Meme is an Island: Memeplexes as Complex Systems
		3.3.2 The Economics of Attention: Memes in Competition for a Scarce Resource
	3.4 Rules and Imitation
	3.5 Conclusion: Building Bridges and Pointing the Way
	References
4 It's More Than Complicated! Using Organizational Memetics to Capture the Complexity of Organizational Culture
	4.1 Introduction
	4.2 Memetics and Complexity
	4.3 Literature Review
	4.4 Case Example
		4.4.1 Sample and Method
		4.4.2 The Complex Memetic System of P3 Automotive
		4.4.3 Meme Map and Results
		4.4.4 Discussion and Limitations
	4.5 Conclusion and Avenues for Future Research
	References
5 It's a Match! Simulating Compatibility-based Learning  in a Network of Networks
	5.1 Introduction
	5.2 Theoretical Background
		5.2.1 Relevant Literature and Research Focus
		5.2.2 Motivation and Foundations
		5.2.3 Model Description
	5.3 Results
		5.3.1 Baseline Analysis
		5.3.2 Effects of Knowledge Diversity
		5.3.3 Extended Analysis: Approaching the Qualitative Dimension of Knowledge
		5.3.4 The Importance of Being in the Right Place at the Right Time
		5.3.5 Results for Different Innovation Network Properties
	5.4 Conclusion and Outlook
	References
6 Viral Ice Buckets: A Memetic Perspective on the ALS Ice Bucket Challenge's Diffusion
	6.1 Introduction
	6.2 Theoretical Background
		6.2.1 Successful Memetic Replication and Diffusion
		6.2.2 The IBC as a Meme
	6.3 Descriptive Memetic Analysis
		6.3.1 Origins and Examples of Variants of the IBC Meme
		6.3.2 Remarks on the IBC Meme's Diffusion Pattern
		6.3.3 Important Characteristics for the IBC's Diffusion
	6.4 Agent-based Simulation of the IBC Diffusion
		6.4.1 Baseline Scenario
		6.4.2 Influence of Average Resistance
		6.4.3 Influence of Social Network Topology
		6.4.4 Influence of Celebrities
	6.5 Discussion and Practical Implications
	6.6 Conclusion and Outlook
	References
7 General Discussion: Economemetics and Agency, Creativity, and Normativity
	7.1 Agency—Memes as Quasi-Agents?
	7.2 Everything is a Remix? A Note on Creativity and Novelty
	7.3 Memethics: Normative Implications
	References
8 Conclusion and the Way(s) Forward
	8.1 General Limitations
	8.2 Summary and Outlook
	References