Membership essentials: recruitment, retention, roles, responsibilities, and resources

Acknowledgments vii     About the ASAE-Wiley Series viii     Introduction ix By Greg Fine, CAE     Chapter 1 The Evolving Environment for Membership and Engagement 1 By Kenneth A. Doyle, FASAE, CAE, and Scott D. Oser, MBA     Chapter 2 Strategic Planning as It Relates to Relationship-Building, Engagement, and Affiliation 13 By Kristine Metter, CAE     Chapter 3 Defining Value 21 By Jay Karen, CAE     Chapter 4 Governance as It Relates to Membership 33 By Charles W. L. Deale, FASAE, CAE     Chapter 5 Membership Is a Team Sport: Working with Other Departments 47 By Sara Miller, MBA, PMP, CAE     Chapter 6 Managing a Global Membership 61 By Andrew Calhoun, CAE     Chapter 7 An Overview of Membership Research 75 By Dean A. West, FASAE     Chapter 8 Mission Impossible: Using Data to Drive Organizational Excellence: Collecting, Managing, and Using Member and Prospect Data 93 By Wes Trochlil and Sherry Budziak     Chapter 9 Organizing and Developing the Membership Function to Deliver Value 111 By Sara Miller, MBA, PMP, CAE     Chapter 10 Membership Categories and Dues Structures 125 By Sheri Jacobs, FASAE, CAE     Chapter 11 The Role of Volunteers in Membership/Volunteer Management 139 By Miriam Wolk, CAE     Chapter 12 Recruitment and Renewal Strategies 153 By Tony Rossell     Chapter 13 Member-Get-a-Member Campaigns 175 By Melanie J. Penoyar, CAE     Chapter 14 Digital Engagement: Online Communities, Web Delivery of Benefits, and Social Networking and Media 191 By Benjamin Martin, CAE     Chapter 15 Membership Communication 207 By Christy Jones, CAE     Chapter 16 Financial Metrics, Management, and Budgeting for Membership 231 By Susanne Connors Bowman, CAE     American Academy of Pediatrics: Rebuilding Our Membership Dashboard 239 By Melissa Walling, IOM, CAE     Chapter 17 Legal Considerations 251 By Jefferson C. Glassie, Esq., FASAE     Chapter 18 Innovations and Potential Directions for Membership-Based Organizations 263 By Lowell M. Aplebaum, CAE, Greg Melia, CAE, and Melody A. Jordan-Carr, MS     About the Executive Editor 279     Index 281