Media Policy for the Digital Age

Contents......Page 6
Preface......Page 10
1 Introduction and abstract......Page 12
2.1 A dynamic but complex media landscape......Page 18
2.2 Fast commercial marketplace, slow government response......Page 19
2.3 Aims and scope of the report......Page 20
2.5.1 Freedom and equality......Page 21
2.5.4 Pluralism......Page 22
3 A changing landscape: short overview of the dominant trends......Page 24
3.1 Major characteristics of the media landscape in the digital age......Page 25
3.2 Will traditional values do? a fresh look and the need for a broader perspective......Page 26
4.1 Early commercial days......Page 30
4.3 Post second world war......Page 31
4.4 The 1960s – commercial pressure from the north sea......Page 32
4.5 New broadcasting law 1967......Page 33
4.8 Pseudo-commercialism and increasing domestic competition......Page 34
4.9 More competition from abroad......Page 35
4.11 1987 and further: the new media law and its later modifications......Page 36
5.1 Broadcast policy in 2005......Page 40
5.5 Policy for new media in 2005......Page 41
5.6 Media concentration in 2005......Page 42
6 Infrastructure in the netherlands: challenges and policy questions......Page 44
6.1.1 Digitalisation......Page 45
6.1.3 Spectrum scarcity......Page 46
6.3 Economic consequences......Page 47
6.4 Summing up: robust trends and uncertain developments......Page 48
6.5 Conclusions......Page 49
7.1 International landscape......Page 52
7.2 National landscape......Page 54
7.3 The role of the dutch government......Page 56
7.4 Fragmented supervision......Page 58
7.5 Content providers to the media landscape......Page 59
7.5.1 Quality as a public interest......Page 61
8 a new paradigm: a functional approach to the media landscape......Page 64
8.1.1 future-proof policymaking......Page 65
8.1.3 hybridisation......Page 66
8.2 The strategic matrix – combining functions with values......Page 67
8.3.2 Opinion and debate......Page 68
8.3.5 Specialised information......Page 69
8.3.6 Advertising and public relations (persuasive information or communication)......Page 70
8.4 Using a functional approach to develop dutch media policy......Page 71
8.5 More explicit and precise legitimation for public broadcasting is needed......Page 73
8.7 Government media policy: the need for selective and cautious involvement......Page 74
8.8 Specific recommendations......Page 76
8.9.1 Questions......Page 77
8.9.2 Answers......Page 78
8.9.3 Closing remarks......Page 80
Bibliography......Page 84