Media Management in the Age of Lyndon B. Johnson: Selling Guns and Butter

Acknowledgements
Contents
Chapter 1: Introduction
	Aims
	Methodology
Chapter 2: Thematic Review
	Introduction
	Propaganda
	The Media
	The Media, Press Secretary and the Presidency
	The Media and the Johnson Presidency
	Opinion Polls
	Polling and the Johnson Presidency
	Lyndon B. Johnson: The President
	Vietnam
	The Great Society
	Conclusion
Chapter 3: 1963–1964: Assuming and Consolidating Power, Campaigning for Election
Chapter 4: 1965: Guns vs. Butter—Escalation in Vietnam and the March of the Great Society
Chapter 5: 1966: Widening Credibility Gap and Sliding Popularity
Chapter 6: 1967: Pacification, Charm Offensives and Further Undermined Credibility
Chapter 7: 1968: Tet, Plummeting Popularity and the Ultimate Failure of the Johnsonian Press Strategy
Chapter 8: Conclusion
	Reactive Strategy
	The Johnson Personality
	New Technology, External Interference and Balancing Domestic and Foreign Policy
	Summary
Bibliography
	1. Lyndon Baines Johnson Library, Austin, Texas
		(i) Papers of Lyndon B Johnson
		(ii) National Security Files
		(iii) White House Central Files—By Name of Aide
		(iv) Meeting Notes Files
	2. Oral History Interviews—Courtesy of the Online Archives of the Lyndon Baines Johnson Library, Austin, Texas
	3. Newspapers and Published Polls
	4. Foreign Relations of the United States Series
		Johnson Administration
	5. Books
	6. Articles and Chapters
	7. Other Sources
Index