Media and Metamedia Management

Front Matter....Pages i-xxxv
Front Matter....Pages 1-1
Metamedia, Ecosystems and Value Chains....Pages 3-11
Internet, Mind and Communication: New Perspectives and Challenges....Pages 13-18
Immediacy and Metamedia. Time Dimension on Networks....Pages 19-24
Journalism for Metamedia: Tools and Metrics for Quality and Ethics....Pages 25-28
Front Matter....Pages 29-29
Public Information Services in the Digital Era....Pages 31-36
Content Curation in Digital Media: Between Retrospective and Real-Time Information....Pages 37-46
The Relationship Between Mainstream Media and Political Activism in the Digital Environment: New Forms for Managing Political Communication....Pages 47-54
Jihad Online: How Do Terrorists Use the Internet?....Pages 55-66
Spanish General Elections, Microdiscourses Around #20D and Social Mobilisation on Twitter: Reality or Appearance?....Pages 67-77
Video Game Screens: From Arcades to Nintendo DS....Pages 79-85
Is the Employer Entitled to Survey Employee’s Internet Communications in the Workplace? Case of “Barbulescu v. Romania”....Pages 87-93
Front Matter....Pages 95-95
Press Photography and Right to Privacy....Pages 97-103
Internet and Social Media in the Prevention Journalism Discourse. A Theoretical Proposal and Main Magnitudes....Pages 105-111
Immersive Journalism: From Audience to First-Person Experience of News....Pages 113-119
Web-Native Media in Galicia. Trends and Characteristics of a Booming Model....Pages 121-126
Interactive Feature: A Journalistic Genre for Digital Media....Pages 127-132
A Communication Law Feared and Discussed by the Press: The Case of Ecuador....Pages 133-138
The Influence of Printed and Online Diaries in the Attitudes of Their Readers Towards the 2010 and 2012 Spanish General Strikes....Pages 139-146
Front Matter....Pages 147-147
Public Service Media on Social Networks: The European Case....Pages 149-156
The Behaviour of Ecuadorian TV Micro-Enterprises....Pages 157-164
Front Matter....Pages 147-147
The Weaknesses of Spanish Communications Groups and the Challenges They Face in the Wake of the Economic Crisis....Pages 165-173
The Scientific Structure of Media Management: Strategies for Emancipation....Pages 175-182
New Advances in Transmedia Storytelling in Spanish Fiction. Case Study of the Television Series ‘El Ministerio del Tiempo’....Pages 183-188
Corporate Communication and Social Media. Spanish Companies’ Communicative Activity Index on the Audiovisual Social Networks....Pages 189-194
Indirect Management and Outsourcing of Contents as an Alternative to the Crisis of the Spanish Public Broadcasters....Pages 195-201
Consumer-Oriented Business Models in Spanish Cybermedia....Pages 203-209
Front Matter....Pages 211-211
The Situation of Digital Strategic Communication in Ecuador and Other Countries in Latin America: The Management of the Community Manager....Pages 213-219
Patronage and Sponsorship in the Online Communication Management of Ecuadorian Companies for Improving Visibility in Digital Social Media....Pages 221-228
Online Organizational Communication: The Communications Department Version 2.0 in Tech Companies....Pages 229-236
Personalisation of Galician Politics in YouTube....Pages 237-242
Social Media in Crisis Communication: Germanwings Flight 4U9525....Pages 243-249
University-Society. Proposal for New Forms of Communication in the University of the Basque Country Through Service-Learning....Pages 251-256
Management Strategies and Online Communication Tools for Value Creation in Media Companies....Pages 257-264
Online Communication Management in Sporting Events. Case: EUC Handball 2013....Pages 265-270
The Community Manager: Responsibilities Assigned by Companies....Pages 271-277
Creating a New Tool for Corporate Communication: The Open Communication Room (OCR)....Pages 279-285
Menextra: Designing a Professional Service for Media Alert Management and Distribution....Pages 287-294
Front Matter....Pages 295-295
Graphic Design and Social Networks: Methodological Proposal Supported by the Open Innovation and Co-creation....Pages 297-302
Impact of Religious Tourism in Social Media in the Andean Region of Ecuador: The Case of the Pilgrimage of the Virgin of El Cisne and the Trade Fair of Loja....Pages 303-308
Social Networks and their Role in the Promotion of Emerging Tourist Destinations: The Case of the Area 7 of Ecuador....Pages 309-315
Front Matter....Pages 295-295
Eye Tracking: Methodological and Theoretical Review....Pages 317-322
Impact and Positioning in Social Media of Events in Southern Ecuador....Pages 323-327
Galician Spas in Facebook....Pages 329-334
Gastronomy as a Part of the Ecuadorian Identity: Positioning on the Internet and Social Networks....Pages 335-341
New Digital Metrics in Marketing: A Comparative Study on Social Media Use....Pages 343-350
The Sport as an Element of Appreciation for the Cities. The Case of Pontevedra and Its Treatment in the Digital Media....Pages 351-356
Treatment in the Spanish Digital Press of the Brazilian Carnival and Its Dissemination in Social Media....Pages 357-363
Web Communication: Tourist Content Management in Web Portals for City Councils in the Province of Badajoz....Pages 365-371
Neuromarketing: Current Situation and Future Trends....Pages 373-380
Front Matter....Pages 381-381
Online Communication and Galician Top Bloggers....Pages 383-390
Additional Barriers to Access to Labour Market for Prisoners Due to Digital Isolation....Pages 391-396
The Usefulness of Social Networks as Research Tools for the Media....Pages 397-403
Academic Social Networks and Communication Researchers from Universities in the North of Portugal: An Analysis of Academia.edu and ResearchGate....Pages 405-411
Visibility and Impact of the Microcredit and the Digital Social Media: A Case Study of Financial Institutions in Ecuador....Pages 413-418
Evolution of the Semantic Web Towards the Intelligent Web: From Conceptualization to Personalization of Contents....Pages 419-427
Social Networks in 20 Minutos, the One Survivor of Free Distribution Press in Spain....Pages 429-434
Spanish TV Series on Twitter: What Social Media Audiences Say....Pages 435-440
Twitter as a Communication Tool for Local Administrations: The Cases of São Paulo and Madrid Municipalities....Pages 441-448
The Environment of Web 2.0 as a Relational Factor in the Use of Loyalty-Raising Parameters Within the University Environment....Pages 449-454
Front Matter....Pages 455-455
Trends in Journalism for Metamedia of Connectivity and Mobility....Pages 457-462
Front Matter....Pages 455-455
The Future of Video-Journalism: Mobiles....Pages 463-469
Key Features of Digital Media Consumption: Implications of Users’ Emotional Dimension....Pages 471-477
Reports in and from Smartphones: A New Way of Doing Journalism....Pages 479-490
Front Matter....Pages 491-491
Crowdfunding: An Alternative for Collaborative Creation and Production in the Spanish Cultural Sector....Pages 493-499
Architecture Communication in Online Magazines....Pages 501-508
A Study of Student and University Teaching Staff Presence on ResearchGate and Academia.edu in Spain....Pages 509-515