Media and Cultural Studies: Keyworks (KeyWorks in Cultural Studies)

Preface to the Revised Edition......Page 9
Adventures in Media and Cultural Studies: Introducing the KeyWorks......Page 10
Part I Culture, Ideology, and Hegemony......Page 40
Introduction to Part I......Page 42
1 The Ruling Class and the Ruling Ideas......Page 48
2 (i) History of the Subaltern Classes; (ii) The Concept of “Ideology”; (iii) Cultural Themes: Ideological Material......Page 52
3 The Work of Art in the Age of Mechanical Reproduction......Page 57
4 The Culture Industry: Enlightenment as Mass Deception......Page 80
5 The Public Sphere: An Encyclopedia Article......Page 112
6 Ideology and Ideological State Apparatuses (Notes Towards an Investigation)......Page 118
Part II Social Life and Cultural Studies......Page 128
Introduction to Part II......Page 130
7 (i) Operation Margarine; (ii) Myth Today......Page 138
8 The Medium is the Message......Page 146
9 The Commodity as Spectacle......Page 156
10 Introduction: Instructions on How to Become a General in the Disneyland Club......Page 161
11 Base and Superstructure in Marxist Cultural Theory......Page 169
12 (i) From Culture to Hegemony; (ii) Subculture: The Unnatural Break......Page 183
13 Encoding/Decoding......Page 202
14 On the Politics of Empirical Audience Research......Page 213
Part III Political Economy......Page 234
Introduction to Part III......Page 236
15 Contribution to a Political Economy of Mass-Communication......Page 240
16 On the Audience Commodity and its Work......Page 269
17 A Propaganda Model......Page 296
18 Not Yet the Post-Imperialist Era......Page 334
19 Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy......Page 350
20 (i) Introduction; (ii) The Aristocracy of Culture......Page 361
21 On Television......Page 367
Part IV The Politics of Representation......Page 376
Introduction to Part IV......Page 378
22 Visual Pleasure and Narrative Cinema......Page 381
23 Stereotyping......Page 392
24 Eating the Other: Desire and Resistance......Page 405
25 British Cultural Studies and the Pitfalls of Identity......Page 420
26 Under Western Eyes: Feminist Scholarship and Colonial Discourses......Page 435
27 Hybrid Cultures, Oblique Powers......Page 461
Part V The Postmodern Turn and New Media......Page 484
Introduction to Part V......Page 486
28 The Precession of Simulacra......Page 492
29 Postmodernism, or the Cultural Logic of Late Capitalism......Page 521
30 Feminism, Postmodernism and the “Real Me”......Page 559
31 Postmodern Virtualities......Page 572
32 Quentin Tarantino’s Star Wars?: Digital Cinema, Media Convergence, and Participatory Culture......Page 588
Part VI Globalization and Social Movements......Page 616
Introduction to Part VI......Page 618
33 Disjuncture and Difference in the Global Cultural Economy......Page 623
34 The Global and the Local in International Communications......Page 643
35 The Processes: From Nationalisms to Transnationalisms......Page 665
36 Globalization as Hybridization......Page 697
37 (Re)Asserting National Television And National Identity Against the Global, Regional, and Local Levels of World Television......Page 720
38 Oppositional Politics and the Internet: A Critical/ Reconstructive Approach......Page 742
Acknowledgments......Page 765
Index......Page 769